making your museum a group tour magnet

Make Your Museum a Tour Magnet

Laura Wallendal, Co-Founder, EdTrips

You need visitors stampeding!

It helps: More revenue

More engagementFinding a wider audience

But being a magnet for groups is hard

Whether you’re on the beaten track or not

So how do we get groups eager to come on in?

Marketing and Education must work hand in hand

It starts with programs that tour groups love

A wide variety of customizable programs from existing programming

Hands-on art

Historic interpretation

Work with other venues to create “make a day of it” packages

Be creative: “other venues” aren’t just museums

Marketing: Find your audience and grab their interest

Target your audience(s)!

Don’t be generic-create marketing specifically geared towards their interests to grab their attention in a crowded marketplace

Tour group operator conferences, publications

Create landing pages

Video and photos are key

Special interest groups

Adult learning, scouts, homeschooling

Make it easy to sign up

Thank You! Laura Wallendal, COO, EdTrips

Laura@EdTrips.com

www.EdTrips.com