making the most of internal creativity - istud · inspired? we help companies with their...

MAKING THE MOST OFINTERNAL CREATIVITY &

EXTERNAL INSPIRATION

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�

‘It is crucial to

constantly introduce

new products and

improve existing ones.’

http://www.unilever.com/images/mc_innovation-fact-sheet_tcm13-269251_tcm13-316124.pdf

‘Our people are not open to

external ideas.’

LIN

K

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‘We have 10 000 R&D

employees but

no ideas in the pipeline.’

4

“Good artists copy,

great artists steal.

We’ve always been

shameless

I 5

shameless

about stealing great

ideas.”

Steve Jobs, 1996

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Apple based its first

personal computer

mouse included on the

Lisa 1983 on the 1970’s

mouse of the Alto

computer of Xerox PARC.

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I

YOUR

INDUSTRY

DOMAIN

INTERNAL

THE WORLD’S KNOWLEDGE

INTERNALKNOWLEDGE

What you know

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Knowledge economy

Internal knowledge

I 11External knowledge

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505 unique patents on Tea Bags

CROSS-INDUSTRY LEARNING

‘We need a solution

for a problem.’

Who can help us?

What companies

should do…

‘We have a solution

for a problem.’

Who can benefit?Who can benefit?

June 13 2014

June 16 2014

SOLVING PROBLEMS BY

ANALOGYANALOGY

PREPARATION STATE OF THE ART DELIVERY

DEFINITION

� Value equation

� 9-windows

RESEARCH

� Patent analysis

� Literature

� Deep web browsing

� State of the art analysis

� Existing solutions

� Value & resources

Briefing document

Kick-off meeting

Phase 1

STANDARD CREAX PROJECT APPROACH

Phase 2

I OVERVIEW

PREPARATION CROSS SECTOR RESEARCH & IDEATION DELIVERY

Phase 2

OUT OF DOMAIN

� Patent analysis

� Literature

� DNA Analogy

� DNA Variation

CONCEPTS

� Idea longlist

� Top concepts

� Recommendations

� Out of domain analysis

� New solutions

� Top concepts

Feedback Phase 1

Create a roasted

appearance on meat that is

cooked at low cooked at low

temperatures in a high

humidity atmosphere

PHASE I

IN DOMAIN

I

ingredients cooking vessel

I

I

PHASE II

OUT OF DOMAIN

OTHER

DOMAINS

FUNCTIONS

PROPERTIES

OTHER

DOMAINS

FUNCTIONS

PROPERTIES

humid

Control/

release

humidity

Control/

release

humidity

juicy

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over 2500 patents and 900 scientific papers

were screened in the process

this resulted in 15 solution strategies

over 50 ideas were generated

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summarized into 20 short term tests

15 mid term tests and

10 long term tests

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TAKE AWAYS

� DON’T REINVENT THE WHEEL

� ‘RE’SEARCH & DEVELOPMENT� ‘RE’SEARCH & DEVELOPMENT

� MATCH INTERNAL AND EXTERNAL KNOWLEDGE

� JUST DO IT

SYSTEMATIC INNOVATION

WWW.CREAX.COM

Inspired?

We help companies with

their innovation challenges.problem solving – product innovation – process innovation WWW.CREAX.COMproblem solving – product innovation – process innovation

technology transfer – new applications and markets

Mathieu Mottrie

CEO – Managing partner

m@creax.com

www.creax.com