making real money with mobile apps

Making Real Money With AppsInside Mobile 2009

Alex QuiliciCEO

alex@youmail.com

www.youmail.com

Reader Favorites

2

The Core Question

Free w/embedded advertising?

OR

Paid download?

OR

…?

2

Free with Advertising

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# of downloads

*

impressions/download

eCPM

*

Does Free w/Ads Make Money?

4

# of downloads

*

impressions/download

eCPM

*

12 sessions, w/ 1-3 ads/session

<10,000

$1-2

$120-720 average

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Easy To Get Downloads?

5

< $75

< $7,500

< $750

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Who Gets The Downloads?

6

Extensions

Featured

24/25 of BB AppWorld Top 25

7

Can You Get The Usage?

7

8

Can you get the CPMs?

8

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CPMs Falling Fast?

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Making Free w/Ads Work

10

# of downloads

*

impressions/download

eCPM

*

Extend/DraftFeaturableViral

Making Free w/Ads Work

11

# of downloads

*

impressions/download

eCPM

*

Stickiness

Extend/DraftFeaturableViral

Make Free w/Ads Work

12

# of downloads

*

impressions/download

eCPM

*

Stickiness

Extend/DraftFeaturableViral

Target

Paid

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# of downloads

*

ePrice/download

Paid w/No Ads

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# of downloads

*

ePrice/download

<2,000

~$2.00

$4,000 average

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Paid Reduces Downloads

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400-1 reduction in downloads

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Most Apps Are Paid…

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Yet Most Downloads Are Free…

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Any Many Paid Get Nowhere….

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Can You Charge More?

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All-Time Winners

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Crash Bandicoot Nitro Kart 3DKoi PondEnigmoBejeweled 2iBeerMoto ChaserPocketGuitarFlick FishingTetrisTexas Hold'emSuper Monkey BallPocket GodCro-Mag RallyOcarinaFieldrunnersiFart MobileTouchgrindiHuntiShootMonopoly Here & Now Edition

Games/Entertainment 50% “extensions” Most featured Others viral

An Alternative To Consider

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Free, Ad Supported

Paid Add-Ons or Services

+

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Case Study: Visual Voicemail Plus

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Free Top 25 BB Download Sticky, event driven

use Viral CPMs – SMS/Mobile

User worth: ~$1

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Multiple Paid Upgrades

23

Transcription Storage/Support Content

Paying user: ~$150

Per-User Economics

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Free, Ad-Supported

Paid Add-Ons or Services

+

~$1.00 ~$9

Free markets paid Paid supports marketing free.

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What To Think About

1. Free maximizes downloads/exposure.

2. Stickiness and/or targeting maximizes ad-revenue.

3. Within-App sales maximizes overall revenue.

4. Paid revenue maximizes marketing.

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