making ppc sexy with adwords scripts
Post on 13-May-2015
3.223 Views
Preview:
DESCRIPTION
TRANSCRIPT
San Francisco • September 10–13, 2013 • #SESSF @SESConf
Adwords ScriptsCan make PPC sexySteve HammerRankHammerPresident
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Obligatory About Me
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Hey Girl, what can I do for you?
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Quick Aside
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Scripts
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
ScriptsAPI• Realtime
Rules• Set CPC• Pause Ads
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Starting with scripts
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Programming
Actually it’s JavaScript
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Good news
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Scripting Resources
http://www.optmyzr.com/scripts/
https://developers.google.com/adwords/scripts/
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Framework
• A/F performers• Test Winners• Customer insights
Generate Insight
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Talk your process
Pause keywords
•Keyword entity
Product returns are
high
•Calculate by limit
As shown in this
spreadsheet
•External spreadsheet dataUpdated
weekly
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Some Sexy Examples
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Don’t overspend a firm budget
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Change ads hourlyOnly {param1: a few} hours left for delivery by tomorrow
https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Find broken links in ads
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.optmyzr.com/scripts/index.php/landing-page-watch-dog/
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Change bids by external sourceUse UrlFetchApp to gather data
Select Keywords via AdWordsApp.kewords.withconditon
Change bids via keyword.setMaxCpc or
Pause/enable keywords via keyword.pause
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Example External Data Integrations
http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Live Twitter Count
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Bonus: Automating Reporting
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Script Method
https://developers.google.com/adwords/scripts/docs/solutions/account-summary
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Excel + GA linked = Excellent Analytics
http://excellentanalytics.com/
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@armondhammer
Thank You
Steve HammerRankHammerPresident@armondhammer
top related