making people happy - humanizing brands with stories

Making People Happy HUMANIZING BRANDS WITH STORIES

Best  way  to  convince  the  customer  to  ”buy”  your  idea  is  to  link  the  idea  with  emotion.      

-­‐Jon  Hamm  at  ADWEEK  

Best  way  to  link  the  idea  with  emotion  is  telling  an  interesting  story.  

Making  People  Happy  is  a  social  idea  agency.  We  help  people,  brands,  companies  and  cats  to  make  their  clients  happy.  

Social  media  is    a  hippo  in  the  room    

Social  media  is  all  about  interaction,  openness,  honesty,  listening.  

Social  media  is  not  social.  People  are.  

Community Services Life Cycle

7 v.

Facebook is out…

Source: Piper Jaffray

Parents at Facebook

Pic: Flickr / Richard Holt®

Rise of instant messaging

Twitter – Open discussion

Teinit ovat tottuneet

lyhytviestintään  

Visual communication is growing

Memes

selAie  

Tribes

Social filter

Making Pe

Marketing before

Marketer  

Customer  

Passive  Interrupting  

Pic:  Flickr  /    Masayuki  Takaku  

Marketing is conversation

Interaction  Co-­‐creation  Social  

Sharing  Relationship  

Marketer  Customer  

Customer    

Customer  

Pic:  Flickr  /  Queen  of  the  Universe      

Soft sales Inbound-­‐marketing  Content  marketing  

Social  media  Customer  chooses  the  company  

Interaction  From  campaings    to  activities  

Creating a bond

Purchase   Touch  point  

Thought leaders show the way

J  

L  

J  

We don’t plan, we just do it. Valtteri Lindholm - Varusteleka

Emotions + Passion + Stories + Authenticity

SOCIAL MEDIA SUCCESS FORMULA

Content  is  dead.  Long  live  storytelling.                      -­‐Jon  Hamm  at  ADWEEK  

Making People Happy

Our  expertise  lies  in  creating  interesting  stories,  community  management,  digital  and  traditional  media,  meaningful  conversations  and  design,  unique  brand  creation  and  making  people  happy.  

Humanizing  brand  with  real  stories  behind  the  company.  

Making People Happy

Tone  of  the  voice  

Tribes    auditing  

Brands  and  meaningful  conversations  

online  

Content    strategy  

Story-­‐  telling  

Social  concepts  and  services  

Online    content  auditing   Brand  

stories  

Content  creation  

Cat  Marketing  Consulting  

Social  media  strategy  

Humor  :)  

Lecturing  

Right  channels  

Sometarinoita  Suomesta  

BOOK  COMING    

Making People Happy

Jarno Alastalo E-mail: jarno@makingpeoplehappy.fi Twitter: @SocialJarno www.makingpeoplehappy.fi

HUMANIZING BRANDS WITH STORIES