make the most of your social media marketing
Post on 09-May-2015
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Make the Most of Your Social Media Today!
Social Media Doesn’t Have to Be a Struggle Anymore
Today we’re going to equip you with the right tools for the job!
Who Will Benefit from this Webinar?
• Busy professionals who want to maintain their brand on social media
• Small business owners who want to leverage the power of social media marketing
• Marketers who want to increase exposure for their brand in a consistent manner
These Are the Challenges We’re Going to Solve Today:1. I don’t have time
2. I don’t know what to post
3. I don’t know how frequently to post
4. I don’t know which social networks to post on
5. I don’t know how to sell using social media
1. I Don’t Have Time
• Using a free program called HootSuite you can connect all your accounts and schedule all your posts
• Visit www.HootSuite.com to get started and sign up for a free account. Once you’re there, you’ll find that you can connect multiple accounts
Create a New AccountI recommend signing up via email - rather than directly
with one of your social networks.
Complete your details
Connect Your Social NetworksYou’ll need to sign in and authorize each one.
Add Twitter
Login to FacebookIf you’re not already logged in on your computer.
Add the Facebook Business Page
Sign Into GoogleThen authorize HootSuite
Select the Google Plus Business Page
Finish Adding Networks
Follow the Tour and Add StreamsHootSuite has some great tours that will help you
understand the tool.
Add a Tab for Each Social
Network Feed
Then Add a Scheduled
Feed for Each Network
You’ll Now Have an Activity Feed
You’ll Also Have a Scheduled Feed
HootSuite saves you time and takes care
of problem #1 “I don’t have time to post”
!
Look at the time you just reclaimed by
attending this webinar!
We’ll Cover How to Post in HootSuite Shortly - but first - after we learn what to post!
What Should You Post?
• Make sure you are posting relevant information for your audience!
• Share pictures of your business
• Share pictures of your products
• Ask engaging questions
• Share humorous things
• Educate them with industry news and ideas
• Ask them for help to spread the word
• Be the authentic version of yourself!
• Post your phone number or contact form
• Remember! Post relevant things for your audience!
Share your products.
Be creative and humorous!
Link your site!
Post your phone
number!
Quotes and inspirational
photos
Industry news and helpful
links to other sites
How boring is this slide?
Pictures Drive Engagement!Use as many photos as possible!
Make the Photos Your OwnGo to https://pixlr.com/express/ and caption them
Add a Caption and Your WebsiteIt only takes a minute!
Share an Image that Makes People Happy and Brand Your Site
Post to all your networks at once using HootSuite.
There are cases where you don’t want to post the same thing to all networks - but for basic branding purposes it does work very well!
Choose Your Networks and Compose a New Message to Send Out
Send to All Your Networks
Schedule a Time to Send it Out
Then View Your Schedule Posts in Your Streams You Setup Earlier
How Often Should You Post?You’ll probably be surprised to find out what the answer
is when it comes to optimal posting.
Ideally At Least ThreeTimes Per Day
• Once at 9am
• Once at 12pm
• Once at 3pm
Posts Reach 5-16% of Your Followers the First Time - So Don’t Be Afraid to Post It Again!
(Facebook users have “three day amnesia”)
Which Social Networks Should You Be Posting On?
Test for yourself and see what gets the most engagement. With HootSuite it’s easy to post to multiple places!
How Do I Sell on Social Media?
You Can and You Will Find Leads from Social Media
• Start by building a large following
• Brand your business
• Consistently provide useful information
• Be consistent!
• Provide strong calls to action
It Looks Like We Have Questions
We’ll answer those in just a moment !
If you want to ask them - just enter them in the little chat box and we’ll get to all the questions that we can!
Since You’ve Taken Advantage of This Free Webinar
• I want to offer you a great tool that could supplement or completely handle your social media posting work based on your goals
• It’s our Social Media Power Pack! We will post for you!
• Go to: http://tekk3.com/webinar/ and enter promo code “starter”
Get a Free One on One Consultation
• Take advantage of our $9.99 trial offer and we’ll provide you a free one on one social media marketing review (valued at $150)
• Go to: http://tekk3.com/webinar/ and enter promo code “starter”
Hurry! We Only Have a Few Spots Left for this Week!
• Take advantage of our $9.99 trial offer and we’ll provide you a free one on one social media marketing review (valued at $150)!
• Go to: http://tekk3.com/webinar/ and enter promo code “starter”
Time to Answer Some Questions
Take Advantage of our Social Media Power Pack Today and Get Your Free Consultation!
Enter offer code “starter”!www.tekk3.com/webinar
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