make every paw count

Make Every Paw Count: How to Reach Your Target Audience With

Facebook Advertising

Nancy HeltmanDirector for Marketing and Administration

Virginia State ParksMom to @Yoda_the_dog

September 30, 2011

The Facebook Revolution

• More than 800 million active users• More than 50% of active users log on to

Facebook in any given day• The average user has 130 friends

• Average user is connected to 80 community pages, groups and events

• More than 2 billion posts are liked and commented on per day

• On average, more than 250 million photos are uploaded per day

Social Media Revolution 3 Erik Qualman

http://youtu.be/9r46UeXCzoU?t=7m30s

Social Media Revolution 3 Erik Qualman

Social Media Revolution 3 Erik Qualman

Why Advertise on Facebook?• If the previous stats haven’t convinced you• More like a referral than a hard sell ad• Amazing marketing targets• Control your marketing budget• Easily monitor your success• Make changes to budget, target, ad on the

fly

Virginia State Parks Ads

• 62,836,596 Impressions• 16,996 Clicks• 7,422 Connections• $9,690.20 Spent

• 4,993,882 impressions• 2,005,443 social impressions • 4,045 clicks • 3,368 connections • $1,049.75 spent

• 9,254,970 impressions• 2,473,309 social impressions • 2,146 clicks • 1,103 connections • $2,266.31 spent

• 478,744 impressions• 112,050 social impressions • 265 clicks • 110 connections • $135.29 spent

Resources• Social Media Revolution 3

http://www.youtube.com/v/x0EnhXn5boM• Facebook Success Summit

http://www.socialmediaexaminer.com/fbsummit11/

• Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf