major league baseball in-game sponsorships & sny opportunities

New York Mets 11 Philadelphia Phillies 1

Attendance: 42,516 Tuesday, July 3rd, 2012

Citi Field

New York Yankees 10 Boston Red Sox 3

Attendance: 49,571 Friday, July 27th, 2012

Yankee Stadium

New York Yankees 10 Boston Red Sox 8

Attendance: 38,066 Friday, July 6th, 2012

Fenway Park

SNY YES NESN

Batter X

Blog X

Box Score X

Call to the Bullpen X X X

Donation X

Drive Around The Majors X

Freeze Cam X X X

Game Summary / Recap X X X

Home Run X

In-Game Sponsors X X X

Injury Report X

Inning X

Interview X

Key Matchup X

On-Air Mention X X X

On-Air Programming X X X

Pitching Matchup X

SNY YES NESN

Player of the Game X

Probable Pitchers X X X

Replay X

Scoreboard X X X

Scouting Report X X

Standings X

Start of Game X X X

Starting Defense X X X

Starting Lineup X X X

Starting Pitcher X X X

Statistics X

Strikeouts X

Strike Zone X

Text Poll X

Trivia X X X

Tweet of the Game X

Weather X

Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity

YES did not sponsor Red Sox

lineup (Angels lineup taken from

Opening Day)

NESN did not sponsor Visitors’ Defense (Yankees)

(YES)

(YES)

(NESN)

Cadillac Xerox

Dunkin’ Donuts Toyota

Coors Light Cold Hard Blast New York Lottery

Mazda Toyota

Scoreboard spots were sold by inning: company would be given 4 scoreboard spots for 1 inning (top, middle, bottom, and end) 13 different car companies had in-game spots: Cadillac Chevrolet Ford Honda Hyundai Kia Lexus Lincoln Mazda Mercedes-Benz Nissan Toyota Volkswagen

Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care

Acura Ace Ticket (Red Sox) / Lexus (Visitors)

2 spots 2 spots (1 at start of each half-inning)

Before and After each replay At least 3 spots each for Visitors & Red Sox

3 prominent sponsors with most spots:

Amica Insurance Sponsored the Pitch Zone (Strike Zone) for

every pitch replay (21 replay spots, 1 full-screen spot)

Eastern Bank Sponsors the 5th inning: 2 spots and 2

headlines at the start of the inning, each batter, full-screen spot before and after every replay

1 spot in 2nd inning, 1 spot in 7th inning

Southwest Airlines Sponsors every scoreboard (42 scoreboard

spots) 1 spot at start of game, 1 spot in 9th inning Sponsored the Starting Defense

Company promotion /

item giveaway based on the results of the

game

Rangers – FSSW – Sonic Royals – FSKC – Sonic

Tigers – FSD – Arby’s

“Keys” to the Game – typically sponsored by car

company

Phillies – WPHL – Nissan Phillies – WPHL - Nissan

Braves – FSSO - Ford

Phillies – WPHL – Chevrolet White Sox – CSC – GMC

Yankees – YES – Chevrolet

Theming replays by type (defensive play, home run, base running, etc.), connecting theme to a business

Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason

White Sox – CSC – Ford Cardinals – FSMW – Nissan

Red Sox – NESN – Amica Insurance Cardinals – FSMW – Chevrolet

Mariners – ROOT – Emerald Queen Casino Rangers – FSSW – SportsDay

Royals – FSKC – TheParkingSpot Yankees – YES – Bigelow Tea

Giants – CSBA – Santa Cruz Beach Boardwalk

Red Sox – NESN – Eastern Bank Yankees – YES - Lexus

White Sox – CSC – scorepad.com Cubs – WGN – Budweiser

Marlins – FSFL – Pinch-A-Penny Pool-Patio-Spa Indians – STO – University Hospitals

Yankees – YES – Ford Mariners – ROOT – Coors Light

Giants – CSBA – The Three Stooges Movie Brewers – FSWI – Kwik Trip

Rays – Sun – Coventry Healthcare Rays – Sun – Miller