maintaining trust and confidence in your fundraising

SELF-REGULATION: FROM THE PUBLICS

PERSPECTIVE

Sam WilsonMarketing & Policy ManagerFundraising Standards Board

Does the public trust you?

82% of donors trust the charities they support

72% of adults would have more trust in a charities fundraising if it was accountable to an independent regulatory body

Source: TNS OnLineBus, February 2012.

Trust

faith• Accountable• Show good judgement• Good service quality

Does the public have confidence in you?

56% of adults would not want to support a charity if it’s fundraising wasn’t regulated

Source: TNS OnLineBus, February 2012.

Confidence

fact• Regulated & monitored• Have system of redress• Follow a code of

conduct

Source: Schlesinger et al (2004); Sargeant & Lee (2002, 2004); Study Fundraising (Adrian Sargeant)

Self-regulation

What does it mean for your supporters?

You’re accountable for your fundraisingAnnual submission of a complaints returnIndependent FRSB auditing & compliance checks

You’ve got a proper process in place to deal with things if they do go wrong

Plus there’s an independent body that they can turn to It shows you care what they think

An opportunity to engageAn opportunity to learn & improve

You’re following industry codes of practiceMakes it less likely that things will go wrong

Fundraising Standards Board

(FRSB)

Self-regulator for charity fundraising

Institute of Fundraising (IoF)

Sets the standards against which the FRSB

regulates

Professional development &

training

Fundraising complaints

Consumer feedback

passed to IoF

Improved standards

Audit /compliance

referrals

Fundraising Organisations

Submission of annual

complaints return

Audit compliance to IoF Code

FRSB Board Adjudication findings

Self-regulation public info flow

The public’s feedback

Public feedback