maine womens network social marketing webinar

Top Strategies

for marketing your business online

brought to you by:

July 10, 2012

For the times, they are a changin’

New marketing tactics

People are relying more heavily on

interactive online media for their

information via….

The question used to be:

how do your customers find you?

Now is:

where do your

current and future customers

find what they need?

Facebook now has more than

901 million ACTIVE

users

Social Media Marketing

Facebook• Do I need to use it? If you

are able to, you should. If

you’re responsible for

marketing your business,

absolutely.

• Does my business need to

be there now? Yes. There

are no ifs, ands, or buts.

Regardless of your business,

you need to be represented

here. We can help!

• Top benefit: You stay top of

mind with people as they

browse – you’re part of the

conversation

Facebook: Statistics

• More than 50% of active users log in each day

• People spend over 700 billion minutes per month on Facebook

• 2.7 billion posts are “liked” or commented on each day

• 250 million photos are shared each day

• 1 million business page “likes” are happening each day – and that is shared with all of their friends

Source: Facebook

Facebook: Timeline for Business Pages

15 15

16 16

17

Twitter

• Do I need to use it? It is

powerful but not for

everyone

• Does my business need

to be there now?

Depends on your

business. If you create

and write a lot of

content, Twitter is a

fantastic tool. It works

extremely well for

searching, listening and

communicating quickly

with your customers

LinkedIn

• Do I need to use it? If you

would benefit from

sharing your background,

establishing your

expertise, and showing

who you are connected

to professionally, yes.

• Does my business need

to be there now? It’s

much more important for

companies interested in

hiring, and/or conducting

b2b business, but can be

a very powerful tool for

establishing expertise as

well

Foursquare• Do I need to use it? If you

enjoy showing businesses

that you frequent them, and

if you’re just a wee bit

competitive, it is a fun tool to

use. Great for deals or

visiting new areas

• Does my business need to be

there now? If your business

is retail, hospitality-oriented,

a restaurant or bar, we highly

recommend leveraging

Foursquare. It is a powerful

tool to offer deals, recognize

your best customers, and

monitor what customers are

saying about you on the

Web.

Pinterest

Google+ (G+)

• Do I need to use it? If you

enjoy Facebook for the

social aspect, or Twitter

for the opportunity to see

the news and content you

should be reading, you’ll

enjoy G+

• Does my business need to

be there now? We

recommend businesses to

strongly consider it

because it dramatically

increases search engine

rankings, but can

repurpose content

YouTube: 2nd largest search engine

Professionally designed page

Win at social media

• Professionally designed page

• Thoughtful content strategy that incorporates

the personal touch, sales and marketing, and

outbound marketing strategy

• Listen and respond, stimulate conversation

• Utilize the new feature of outbound

commenting as your page

• WOW your fans!

Search & Reputation Management

The Web & Mobile have gone LOCAL

• 1 out of every 5

searches has local

intent

• 1 out of every 3

mobile searches

has local intent and

mobile is up 40%

from last year

- For Bing, 53% of mobile searches have local intent

- On average, 50% of users interested in local mobile

coupons

Source: Gregg Stuart 15miles

The key is Reputation Management…

And you need it now more than EVER!

Listing Management

• The backbone of search are a series of directories throughout the web

What matters?• Accuracy: Ensure that business

listings contain the correct information

• Distribution: Disperse listings to multiple distribution channels

• Signal Strength: Business listing is accurate and identical across multiple channels

• Enrichment: Add additional information/features to listings

Source: Gregg Stuart 15miles

Content Marketing

Content is king

• One of the largest determining factors in how

well your site performs on search is the quality,

relevancy, amount of and freshness of your

content – and keywords!!

• Carefully consider your site content and how it

incorporates words people will search for you by

• Can you / should you blog? Try BDN Maine

Marketplace

Content is king

• Can you establish yourself as an expert and/or

resource?

• Blog suggestions:

• Top 10 FAQ about your business

• Overcome objections

• Consider – what do people type in to search engines

that you can answer?

• PLAN!

Marketing online can be very effective

and affordable

and social media needs

only a moderate financial investment

However, it is not free…

…it does cost time and skilled people

Or,

let us do it for you

while you run

your business!

shannon@dreamlocal.com

www.facebook.com/dreamlocal