magnifying organic seo via infographics

Post on 11-Sep-2014

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This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

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Magnifying Organic SEO via Infographics

What is an Infographic?

Infographics or information graphics are graphic visual representations of information, data or knowledge.

These graphics present complex information quickly and clearly and make it interesting to the average individual.

Why Infographics?Lots of Visibility

Why Infographics?Loads of Social Signals

Why Infographics?Unique Backlinks That Are Natural

Characteristics of a Successful Graphic(We Need Your Help)

Awesome Concept

Specific Content Goals

TrafficLeads

Sales LinksTweets

Likes

+1s

Specific Content Goals

Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.

Specific Content Goals

Examples:

15,000 page views65 new backlinks25 new leads100 Facebook shares

Excited Team

Amazing Design

Solid Promotion Plan

Just clicking “Publish” ain’t gonna do it for ya

Leverage Social Networks

Blogger Outreach

Results

Conclusion

Infographics are a powerful tool for link building and generating more visibility and interest online.

Conclusion

Need everyone’s buy in and participation to increase the chances of success.

Conclusion

Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.

Winners Losers

Let’s Answer Some Questions

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