magic leap

Natural Mixed Reality Technology Kieran Blanks, Jean Dang, Rahul Gupta, Jessica Nozzi, and Priyanka Rawat

Mixed Reality

Augmented Reality

Virtual Reality

Virtual objects are integrated into and responsive to the natural world

Visible natural world is overlaid with a layer of digital content

Natural surroundings are entirely blocked by the screen

What is Mixed Reality?

Why Magic Leap?

PLAY WORK LEARN

The User Experience

Product Design

Home touch buttonSpeaker

Classic Design

Device in use indicator

The Magic Advantage

Proprietary

Technology

Safer

Better Reality

Breadth & Depth of

Application Areas

150+ Patents

VR/AR/MR Sales Forecast

$5Billio

n $150Billion

$500 Billion

2016 2020 2025

Source:

$900 Million for 20% Equity

Seed $50M

Series B $542M

Series C $793.5M

Series D $750M

• Technology development

• Production• Hiring top talent• Content development

Current Valuation$4.5 Billion

Powered By:

Rony Abovitz, FounderBio-Medical EngineerWorld leader in human-interactive robotics for orthopaedic surgery

Dr. Brian Schowengerdt, Co-Founder Chief Science & Experience OfficerInventor of 100+ filed patents in MR

Management Team

"It's so badass you can't believe it! It's one of the

few things I've ever experienced in my life where I came out and

said, 'This changes everything. This is a

marker of the future."Thomas TullCEO, Legendary Entertainment

Q&A

APPENDIX

Marketing Strategy • Price will be comparable with current virtual reality

headsets in the market Introductory Price: $600 Pre-orders available

• Penetrate markets in China through Alibaba’s e-Commerce platform (400M+ users)

• “When we ship our first product, that will be the first product - not a beta version.”  Pilot production & user and customer testing before

release

Competitors

Market Segments

Target Market • General-purpose wearable computing• $65B+ gaming market• Expansion into the $100B+ mobile market• Target customer personas:

Outdoor enthusiasts Gamified workers Anti-gamers Music culture