magento ecommerce forum - increasing roi with magento

MAGENTO

ECOMMERCE FORUM

WE ARE PUSHON

AN AWARD-WINNING ONLINE MARKETING AND WEB DEVELOPMENT AGENCY BASED IN MANCHESTER. WE SERVICE CLIENTS THROUGHOUT EUROPE WITH OUR TEAM OF 20 DIGITAL SPECIALISTS

WE ARE PUSHON

A MAGENTO SILVER PARTNER WITH AN EXPERIENCED TEAM OF MAGENTO CERTIFIED DEVELOPERS.

OUR APPROACH

WE BELIEVE THAT SEARCH AND SOCIAL SHOULD BE AT THE HEART OF ECOMMERCE.

OUR APPROACH

BUILDING A WEBSITE ISN’T THE START OF THE ECOMMERCE PROCESS. RESEARCH IS.

RESEARCH BUILD REFINE

RESEARCH

UNDERSTAND YOUR CUSTOMER. 1. HOW DO THEY FIND YOU? 2. HOW DO THEY INTERACT? 3. WHAT MAKES THEM WANT TO BUY FROM YOU?

ONLINE MARKETING

1. SEARCH ENGINE OPTIMISATION 2. PAID ADVERTISING 3. SOCIAL MEDIA 4. CONVERSION RATE OPTIMISATION

SEARCH ENGINE OPTIMISTAION

A WEBSITE WITH NO TRAFFIC HAS NO VALUE. SEO ALLOWS YOU TO DRIVE RELEVANT PEOPLE TO YOUR WEBSITE.

TRAFFIC

CODE

CONNECTIONS

CONTENT

SEO - CODE

THE CODING OF YOUR WEBSITE IS IMPORTANT. PAGE LOAD TIME AND MICROFORMATS EFFECT RANKINGS.

MICROFORMATS

AUTHORSHIP

SEO - CODE

SEO - CONTENT

CONTENT SHOULD BE WRITTEN FOR HUMANS, NOT MACHINES. COMPELLING, SHARABLE CONTENT GENERATES AUTHORITY.

SEO - CONNECTIONS

LINKS ARE THE LIFEBLOOD OF SEO. CONNECTIONS FROM OTHER WEBSITES INCREASE AUTHORITY AND PROPENSITY TO RANK.

PAID ADVERTISING - PPC

DRIVE TRAFFIC QUICKLY TO YOUR WEBSITE. PPC ALLOWS YOU TO DRIVE CUSTOMERS TO YOUR WEBSITE FAST.

PAID ADVERTISING - AFFILIATE

AFFILIATE MARKETING ALLOWS BRANDS TO LEVERAGE EXISTING NETWORKS IN AN EFFORT TO DRIVE INCREASED REVENUE.

SOCIAL MEDIA

REGARDLESS OF WHETHER YOU ENGAGE PEOPLE WILL TALK ABOUT YOUR BRAND. ENGAGE AND CAPTURE.

REVIEWS

REVIEWS ACT AS A TRUST SIGNAL. FOCUS ON OBTAINING POSITIVE REVIEWS BY PROVIDING GOOD CUSTOMER SERVICE.

CONVERSION RATE OPTIMISATION

ONCE WE HAVE TRAFFIC WE WANT THEM TO CONVERT. MAKE AN ENQUIRY. BUY A PRODUCT.

USER JOURNEY

ALLOW USERS TO NAVIGATE THE WEBSITE EASILY.

MEGA MENU LAYERED NAVIGATION

PURCHASE PATH

MAKE IT SIMPLE FOR USERS TO PURCHASE.

MULTIPLE PRODUCT IMAGES

REALTIME STOCK

DELIVERY / RETURNS

INFORMATION

PRODUCT ATTRIBUTES

FOLLOW-UP EMAILS

RE-CAPTURE LOST CUSTOMERS.

INSTANT EMAIL 23 HOURS 6 DAYS, 23 HOURS

CHECKOUT FUNNEL

ALLOW USERS TO PURCHASE QUICKLY WITHOUT DISTRACTION.

GUEST CHECKOUT

SIX STEP CHECKOUT

TRUST SIGNALS

PROGRESS INDICATOR

MOBILE / TABLET DEVICES

SCALE YOUR WEBSITE USING RESPONSIVE DESIGN.

30% OF TRAFFIC, BUT ONLY 15% OF REVENUE BEFORE RESPONSIVE

BONUS TIP SAVE TIME

INCREASE ROI BY SAVING TIME AND MONEY.

MULTIPLE STOREFRONTS

EFFICIENT CUSTOMER SERVICES

KEY TAKEAWAYS

1. DRIVE TRAFFIC TO YOUR WEBSITE USING TARGETED SEO AND PAID ADVERTISING.

2. CATER FOR MOBILE DEVICES.

3. SWEAT THE SITE USING CRO AND FOLLOW-UP EMAILS

4. SAVE TIME TO INCREASE ROI.

ANY QUESTIONS?

EMAIL: TELEPHONE:

SIMON@PUSHON.CO.UK 0844 967 0565

THANK YOU FOR YOUR TIME