made to-stick

MADE TO STICKWHY SOME IDEAS SURVIVES AND OHERS DIEBY CHIP AND DAN HEATH

Vinod Mehra

Mistakes

Few TM come to the meeting to be taught Massage is too abstract Concepts and conclusion but No evidence No concrete examples Note: Statistics support stories

Where

Project speeches Table topics Evaluation Contest speeches As a leader, manager - massage

“A lie can get half way round the world before the truth can even get

its boots on”

6 principles

Simple

Unexpected

Concrete

Credible

Emotion

Story

simple

Strip

Anchor

Contact

7 Ideas

Remember

Low Fare Airline

ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."

J FKFB INAT OUP SNA SAI RS

JFK FBI NATO UPS NASA IRS

Remember

unexpected

Unexpected

Violate people expectation

Wreck the train

Mystery

Teasers

Open gaps

Pay attentionPay Attention

concrete

Explain ideas in terms of human actions

Sensory information

Concrete images

Understand and remember

Put man on The Moon Apollo 11

1969

Understand and

Remember

credible

Credible

Authority

Internal credibility

Statistics

Believe & Agree

Believe&

agree

emotion

Make them feel something care

“If I look at the mass, I Will never act, if

I look At the ONE, I will”

Harvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US. Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs." She added that by the end of the week he will not be able to wear the current sets as they will be too tight. Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months. Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.

Appeal to fund new prosthetic legs for

meningitis boy

story

Tell stories Mental rehearsal actChallenge

Common manto

RichesACT

Curse of Knowledge

www.heathbrothers.com