madadsmedia hashtag campaign
Post on 18-Dec-2014
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Hashtag Campaign
MadAdsMedia
POWER
In a recent article by Michael Leis, a senior VP of social strategy for a digital brand agency,
he outlines four important factors for a given brand to keep in mind when using a hashtag campaign.
Hashtag Campaign Rule #1
Premises for these #hashtag #campaigns should be simple and easily understood.
Hashtag Campaign Rule #2It’s not always necessary to create a #brand new hashtag. Brands can use existing hashtags, especially if the target audience already uses this existing hashtag.
Hashtag Campaign Rule #3
These types of campaigns need to be continually #managed.
Hashtag Campaign Rule #4This campaign intends to not only to put the product in front of an audience, but more importantly to involve the audience, so it’s essential that people want to participate, and that these participations are acknowledged.
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