macro environment by jeet parekh

SOCIO ECONOMIC TRENDS

MACRO ENVIRONMENT

FORCES THAT SHAPE THE OPPURTUNITIES AND POSE THREATS TO THE COMPANY

NATURAL ENVIRONMENT

NATURAL RESOURCES ARE NEEDED AS THAT ARE AFFECTED BY MARKETING ACTIVITIES.

AS RESOURCE BECOMES SCARCE THE PRICE INCREASES.

PEOPLE ARE TURNING ECO FRIENDLY TODAY IN ORDER TO SAVE ENVIRONMENT

TECHNOLOGICAL ENVIRONMENT

FORCES THAT CREATE NEW TECHNOLOGIES, CREATE NEW PRODUCTS AND MARKETING OPPURTUNITIES

POLITICAL AND LEGAL ENVIRONMENT

POLITICAL ENVIRONMENT

LAWS , GOVERNMENTS , AGENCIES AND PRESSURE GROUP INFLUENCE AND LIMIT ORGANIZATIONAL AND INDIVUALS IN A GIVEN SOCIETY

LEGAL ENVIRONMENT

PUBLIC POLICY TO GUIDE COMMERCE – SETS OF LAWS AND REGULATIONS THAT LIMIT BUSINESS FOR THE GOOD OF SOCIETY AT LARGE.

ECONOMIC ENVIRONMENT

FACTORS THAT AFFECT BUYING POWER AND PATTERNS

DEMOGRAPHIC ENVIRONMENT

THE STUDY OF HUMAN POPULATION IN TERMS OF SIZE , DENSITY, LOCATION, AGE, GENDER,RACE, OCCUPATION AND OTHER STATISCAL DATA

CULTURAL ENVIRONMENT

CONSISTS OF INSTITUTIONS AND OTHER FORCES THAT AFFECT A SOCIETY’S BASIC VALUES,PERCEPTIONS AND BEHAVIOUR

RURAL ENVIRONMENT

WHERE USUALLY PEOPLE LIVE IN CLUSTERS AND AREN’T WELL CONNECTED WITH MODERN TECHNOLOGY

HOW DO WE INCORPORATE MACRO ISSUES INTO MARKETING STRATEGY?

WE NEED TO KNOW AND UNDERSTAND THEM AND APPRECIATE THEIR IMMEDIATE AND LONG TERM IMPACT

RECESSION AND BUYER BEHAVIOUR

WE NEED TO USE THEM TO OUR ADVANTAGE

FOCUSSING ON NEW BLACK MIDDLE CLASS

NEED TO FIND WAYS OF TURNING CHANGES TO OUR ADVANTAGE

RISE OF SECOND HAND SALES

NEED TO IDENTIFY TRENDS WHICH ARE MACRO ENVIRONMENTALLY DRIVEN

CONSUMER RISE TOWARDS ECOLOGY

THANK YOU

JEET PAREKH

@JEET_PAREKH

JEET.PAREKH.MIN14@IITBHU.AC.IN

IIT BHU

http://www.slideshare.net/professormathur111/scanning-marketing-environment-fforecasting-demand-and-condcuting-research3

http://www.slideshare.net/professormathur111/scanning-marketing-environment-fforecasting-demand-and-condcuting-research3

JEET PAREKH

Created by --

Indian Institute of Technology ,Banaras Hindu University Varanasi

Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b

During an Internship by --

Prof. Sameer Mathur

Indian Institute of Management ,Lucknow

(www.IIMintenship.com)