m2m framework december 2012

M2M Framework

TM  

December 2012

H I G H L E V E L O V E R V I E W

SOCIAL MEDIA REVOLUTION

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•  90% of consumers trust peer recommendations, only 14% trust advertisements

•  #2 search engine in the world is YouTube •  Today Facebook tops Google for weekly traffic

•  If Facebook were a country, it would be the world’s 3rd-largest and 2x the U.S.A.

•  25% of search results for the World’s Top 20 largest brands are user-generated content

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. “The ROI of social media is that your business will still exist in 5 years.”

Social Media Revolution

03’ MySpace and

LinkedIn released

internet

1985 1990

1995 2000

2005 2010

today 1980

‘07 1.33 B users

Today 30% of World

population online

‘93 Netscape

Released - Web grows 341,000%

in 1 year

‘00 360M Users

on 20M websites

‘10 1.9B users & 256M websites

‘98 100M Users

social media ‘95

Social Networking began in the form

of generalized online communities

‘06 Twitter is launched

‘10 Social Media becomes #1

activity on the web

‘08 100m active

users on Facebook

Today Over 800M

active users on Facebook

(8% of World population)

Over 100M

active users on Twitter

100M users in 16 years

82’ World Wide Network

Introduced

99’ Blogger

launched

‘04 Facebook

is launched

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Social media is following the same adoption curve as the internet at four times the speed. “The enterprise social platforms market is expected to top $2 billion by 2014”1 And by 2015, the value of goods sold through social media will surge to $30 billion.2

Social Media Adoptions 4x the Speed

Informa(onal  • 1-­‐way  • sta(c  • brochures  

Interac.ve  • 2-­‐way  • B2B  • B2C  

Transac.onal  • Purchases  • Payments  • Trading  

stages

100M users in 4 years

1. according to predictions by the International Data Corporation 2. Booz and Company Report

“How can we be social… AND make money?”

Research and Interviews with Top Brands

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besocial

makemoney

GUIDING THE DIALOGUE FROM MANY TO MANY FOR A NEW COMMERCE

Chris Estes

“Chris has created an enabling framework for companies to derive tangible value from social media while putting them on the path to be a social business.”

— Seth Twery, FORMER IBM PARTNER

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~1/3 have no plan? Source: Altimeter Group 2012 - Base: 144 global corporate social media program managers at companies with over 1000 employees (Respondents were allowed to three choices)

Top Priorities are Scalable Deployments

Social Media Managers Plan

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Demystifying social media is a channel

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Everett Rogers 1962 book “Diffusion of Innovations” is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial lucidity, very social and have closest contact to scientific sources and interaction with other innovators.

Early Adopters is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. More discrete in adoption choices than innovators. Realize judicious choice of adoption will help them maintain central communication position.

Early Majority adopt an innovation after a varying degree of time. This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and seldom hold positions of opinion leadership in a system.

Late Majority will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation.

Laggards are the last to adopt an innovation. These individuals typically have an aversion to change-agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions.”

Social Media ~52% of US has profile on one or more platforms2

Internet 78% of North America1

Source: 1 - Internet Word Stats, 2012; 2 - Edison Research, 2011

Phone 94% America1

Diffusion of Innovations

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M2M Framework

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TM  

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M2M Framework TM   Patent Pending

Many

Many

to Enterprise

Market

Many in the Enterprise collaborate to meet the needs of Many in the Market.

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Social media platforms are increasing and replacing traditional channels.

Marketplace Key Point: Channel Shift

Market

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Social media requires a maturity in organizational collaboration and a detailed implementation approach across the various departments within the enterprise.

Enterprise Key Point: Collaboration

Enterprise •  Sales •  Marketing •  PR •  Risk •  Compliance •  IT •  etc.

Departments

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Many Hub is the center of a solution architecture across 11 key elements.

Command Key Point: Technology Integration

Illustrative Suppliers

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Governance blends the Enterprise Major Disciplines with into the Market

Governance Key Point: Strategy & PMO

Brand, Marketing, PR, Data Analytics

Customer Service, Ops, HR, Legal, Product, etc.

Front office, revenue generation

Security, Cyber Risk, Compliance, ediscovery

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The 4S Scenarios are hundreds of unique “use cases” crossing Many Hub

Scenarios Key Point: Business Requirements

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M2M Framework TM   Patent Pending

Many

Many

2 Enterprise

Market

Many in the Enterprise collaborate to meet the needs of Many in the Market.

4S USE CASES

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Suggest Secure Service Sell

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A Use Case describes the basic process interaction between a primary actor and a system, represented in a sequence of simple steps to achieve a specific goal.

100s of Use Cases for Social Media

Suggest

Service

Sell

Secure

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Facebook Using “Likes” for Data Capture

v  

v  

v  

Impressions Opportunity

Suggest

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Increase Clients and Revenue Managed

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•  600 Morgan Stanley advisers cite 40% new business through social media use

•  60% said those new customers had more than $1m worth of assets.

•  ~25% of FA’s experienced increased revenues and fees from clients through social media.

Sell

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Financial firms are enabling FAs to make money in social platforms.

23% top brands Service on Twitter

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Service

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95% of the world’s top brands use Twitter, and 23% have dedicated customer service handles.

Firms will be able to effectively monitor and control risk, providing a long-term, sustainable and cost-effective solution.

Framework will Reduce Risk

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Secure

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Proper Understanding and Application, User Agreements, Regulations, Security and Authentication, etc.

Chris Estes Leads the Financial Services Group developing business processes and systems integration in digital commerce. He is authoring the book Be Social, Make Money releasing in 2012. Chris Estes is a former Big 4 professional services executive experienced in enterprise class company transformation and cross channel integration. He has over 20 years customer interface experience in building and managing cross-functional teams in manufacturing, hi-tech, and financial services industry. His experience includes entire development life cycle from business strategy, requirements, process transformation, technology implementation and maintenance. Over the past decade he has built professional services teams supporting financial services clients around channels, content, information technology and regulatory compliance. Chris has held executive positions with PricewaterhouseCoopers, IBM, BearingPoint, EMC and Booz Allen Hamilton. Chris attended Yale University's Strategic Leadership Program and has a Bachelor's degree in Communications from Mercer University. He lives in Charlotte, NC and is active in the community and serves on the American Diabetes Association Step-Out Walk Board.

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T (704) 708-5725 C (704) 904-7678 chris.estes@4scommerce.com

100 North Tryon Street Suite B220 189 Charlotte, NC 28202

http://www.linkedin.com/in/estesclt

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