m commerce infographic
Post on 27-Jan-2015
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DESCRIPTION
Businesses that wish to adopt m-commerce as part of their digital strategy must first understand trends in user behavior as it relates to mobile usage, while shopping.
TRANSCRIPT
SOURCES
people who receive mobile alerts’ are driven to a store
1 out of 3
27% of those make a purchase
SOME FACTS ABOUT
MOBILE COMMERCE
are more likely to take an action after seeing a location-specific message75%
of mobile users prefer locally relevant advertising80%
of shoppers planned to access social media from their smartphones while shopping, last holiday season35%
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1 - Mobile Audience Insights Report from JiWire, 2012
2 - Harris Interactive survey commissioned by Placecast, 2010
3 - Deloitte’s 2011 Annual Holiday Survey
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4 - Retrevo, 2011
INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIENCE
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percent of mobile shoppers downloaded a retail app43%
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