m. barnett & s. goldfarb – june 2011 1 1 atlas education and outreach in our 15 th year...

M. Barnett & S. Goldfarb – June 2011

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ATLAS Education and Outreach

In our 15th year

Outreach Coordinators: Michael Barnett (LBNL) Steven Goldfarb (Univ. of Michigan)

Outreach Officer: Claudia Marcelloni (LBNL)

M. Barnett & S. Goldfarb – June 2011

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Always Updating/Reprinting Brochures

General Brochure – English and French

Technology Transfer Brochure – English and German

Technical Challenges Brochure (Major update)

Fact Sheets – 9 pages

Fact Sheet – one page

Computing Brochure

Physics Brochure – New but already reprinted

= Very recently updated and reprinted

M. Barnett & S. Goldfarb – June 2011

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Hits on ATLAS Website

14 million hits

on atlas.ch

website

199920002001200220032004200520062007200820092010

4

Millions of hits

3

2

1

0

projected

M. Barnett & S. Goldfarb – June 2011

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Newly Revised Homepage

First “Plain English” summary

Second article probably tomorrow

M. Barnett & S. Goldfarb – June 2011

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Plain English article

In collaboration with Physics Groups, and with guidance and assistance from management

M. Barnett & S. Goldfarb – June 2011

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News Ticker Items (June 2011)

(From top of homepage)

National Public Radio: The God Particle: A Disclaimer

Kahleej Times (UAE): Big Bang collider eyes mystery particle by 2012

PBS NewsHour: At CERN, Art Collides with Science

ZDnet: CERN hopes for proof of extra dimensions in 2011

Symmetry Magazine: LHC experiments dive into the quark gluon plasma

The Guardian: ATLAS leader Fabiola Gianotti is one the most influential women in the world

New York Times: Trillions of Reasons to Be Excited

M. Barnett & S. Goldfarb – June 2011

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Expansion of Discovery Section

M. Barnett & S. Goldfarb – June 2011

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ATLAS on YouTube

YouTube.com/TheATLASExperiment

36 videos.

Top one has 132,000 viewings.

Total is 700,000 viewings.

11 clips were rated* as 5 stars (highest)

*YouTube no longer ranks videos

M. Barnett & S. Goldfarb – June 2011

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M. Barnett & S. Goldfarb – June 2011

10c.marcelloni

Planetarium Show on Dark Matter

From Big Bang to galaxies to underground searches to the LHC and ATLAS.

110 million people watch planetarium shows each year.

M. Barnett & S. Goldfarb – June 2011

11c.marcelloni

Team includes

Academy Award-winning actress as narrator

Scriptwriter who has won a Peabody and an Emmy

Famous band member as composer

Nobel Prize-winning cosmologist

Experts from six planetariums

Great ATLAS expertise

Planetarium Show

M. Barnett & S. Goldfarb – June 2011

12c.marcelloni

Fundraising is in progress.

Planetarium Show

M. Barnett & S. Goldfarb – June 2011

13c.marcelloni

Google Street View

Perhaps we can link:

• Google Street View

• CAMELIA (see later talk)

and

• Planetarium Show.

Discussions with Google

are in progress.

M. Barnett & S. Goldfarb – June 2011

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ATLAS is an inherent part of the broader CERN community• Participates in the LHC Outreach Group• Participates in the Int’l Particle Physics Outreach Group (IPPOG).

New IPPOG slogan is: Discovering particle physics together

From RRB Scrutiny Group talk

M. Barnett & S. Goldfarb – June 2011

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From RRB Scrutiny Group talk

Projects funded by ATLAS have led to the involvement of research groups at many universities and laboratories, multiplying our efforts many times.

Those efforts have been supported by quite substantial national and local funding.

M. Barnett & S. Goldfarb – June 2011

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You are welcome to join us for dinner in thecafeteria following this session.