lyric theatre of oklahoma style guide
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Lyric has styLe
Since we first raised our curtains in 1963, Lyric Theatre of Oklahoma has grown to become one of the most respected theatre companies in the country. While it’s easy to credit this distinction to a consistently marvelous show lineup, it’s important not to overlook the role branding has played in our longterm success.
For that reason, we have created for you the brand Style Guide. In here, you will find instruction, advice and information on how to properly use each element of the Lyric brand.
Armed with this guide, you will be able to clearly communicate the Lyric message in resounding Lyric style.
tabLe of contents
Why Create a Brand Style Guide?1Using the Style Guide2Logos Overview3
Lyric at the Plaza Logo8Plaza Logo List9Lyric’s Thelma Gaylord Academy Logo10Academy Logo List11
The Umbrella Logo4Umbrella Logo List5Lyric at the Civic Center Logo6
7 Civic Center Logo List
Copywriting and Content Structure Overview19Copywriting and Content Structure Guidelines20Photography Overview21Lyric Photography/Imagery22
Proper use of Logos12
Proper use of Logos on Apparel and Merchandise14
Improper use of Logos13
Improper use of Logos on Apparel and Merchandise15Typography Overview16
17 Lyric Fonts // Office and Administrative Usage
18 Lyric Fonts // Graphic Designer
Lyric theatre styLe guide
1
Why C
reate a Brand Style G
uide?
Why create a brand styLe guide?
Establishing a strong, coherent graphic framework is one of the most important aspects of brand development. This style guide was created to archive the results of that process and set forth a series of rules that will help preserve the integrity of the Lyric Theatre of Oklahoma’s brand image.
With this guide, you will be able to handle internal marketing efforts and messages with confidence and efficiency. And when you’re entrusting an outside source with brand elements, it holds everybody accountable for quality assurance.
Above all, this style guide forces us to define and hone Lyric’s look-and-feel, leading to cohesive, recognizable brand representation.
Lyric theatre styLe guide
2
Using the Style G
uide
using the styLe guide
As complex as Lyric’s brand may seem, this style guide is not meant to serve as a textbook full of technical information that you must read front-to-back to understand.
Instead, think of it simply as a road map. Refer to it when you have questions about brand elements like logo usage, fonts, file types, colors and copy writing tone.
use this styLe guide When
Handling marketing efforts in-house
Approving artwork
Determining photo credits/captions
Writing content for web, social media and blogs
Handing projects or files over to vendors and outside sources
Using spot colors for logos and artwork
Posting Lyric photography onlineSizing or positioning logos
Fulfilling logo requests
Deciding on proper logo usageDesigning/ordering apparel and merchandise
Determining proper font usage and sizing
Referencing logo files and file types
Lyric theatre styLe guide
3
Logos O
verview
Logos overvieW
Though it actually represents just a small part of the overall brand platform, the logo is definitely the most recognizable facet. Therefore, it has a much larger set of rules and guidelines to abide by.
Lucky for us, Lyric Theatre of Oklahoma has four such logos to manage and maintain.
The following pages present each of these logos individually, with visual representation and intelligent usage instructions. You will also find easy-to-reference lists of logo-specific file types, and illustrated examples of common logo Do’s and Don’ts.
Lyric theatre styLe guide
4
Pantone 284C
08
01 02
04
06
03
05
07
nuMber usage
01 Four Color Primary
02 Two Color Option One
03 Two Color Option Two
04 One Color Option One
05 One Color Option Two
06 Grayscale
07 Black
08 Reversed
The U
mbrella L
ogo
Pantone 2685C
Pantone 647C
Pantone 382C
100% Black
80% Black
50% Black
30% Black
spot coLors for one and tWo coLor Logos
Lyric theatre styLe guide
5
PNG Four Color Lyric-Logo-Umbrella-4C-LR.png
Low-Resolution Transparent BG
Two Color 2 Lyric-Logo-Umbrella-2C2-LR.png
One Color 2 Lyric-Logo-Umbrella-1C2-LR.png
Black Lyric-Logo-Umbrella-K-LR.png
Two Color 1 Lyric-Logo-Umbrella-2C1-LR.png
One Color 1 Lyric-Logo-Umbrella-1C1-LR.png
Grayscale Lyric-Logo-Umbrella-GS-LR.png
Reversed Lyric-Logo-Umbrella-REV-LR.png
coLorfiLe type fiLe naMe
JPG Four Color Lyric-Logo-Umbrella-4C-LR.jpg
Low-Resolution White BG
Two Color 2 Lyric-Logo-Umbrella-2C2-LR.jpg
One Color 2 Lyric-Logo-Umbrella-1C2-LR.jpg
Black Lyric-Logo-Umbrella-K-LR.jpg
Two Color 1 Lyric-Logo-Umbrella-2C1-LR.jpg
One Color 1 Lyric-Logo-Umbrella-1C1-LR.jpg
Grayscale Lyric-Logo-Umbrella-GS-LR.jpg
JPG Four Color Lyric-Logo-Umbrella-4C-HR.jpg
Two Color 2 Lyric-Logo-Umbrella-2C2-HR.jpg
One Color 2 Lyric-Logo-Umbrella-1C2-HR.jpg
Black Lyric-Logo-Umbrella-K-HR.jpg
High-Resolution White BG
Two Color 1 Lyric-Logo-Umbrella-2C1-HR.jpg
One Color 1 Lyric-Logo-Umbrella-1C1-HR.jpg
Grayscale Lyric-Logo-Umbrella-GS-HR.jpg
coLorfiLe type fiLe naMe
Vector EPS Four Color Lyric-Logo-Umbrella-4C.eps
Two Color 2 Lyric-Logo-Umbrella-2C2.eps
One Color 2 Lyric-Logo-Umbrella-1C2.eps
Black Lyric-Logo-Umbrella-K.eps
Two Color 1 Lyric-Logo-Umbrella-2C1.eps
One Color 1 Lyric-Logo-Umbrella-1C1.eps
Grayscale Lyric-Logo-Umbrella-GS.eps
Reversed Lyric-Logo-Umbrella-REV.eps
PNG Four Color Lyric-Logo-Umbrella-4C-HR.png
Two Color 2 Lyric-Logo-Umbrella-2C2-HR.png
One Color 2 Lyric-Logo-Umbrella-1C2-HR.png
Black Lyric-Logo-Umbrella-K-HR.png
High-Resolution Transparent BG
Two Color 1 Lyric-Logo-Umbrella-2C1-HR.png
One Color 1 Lyric-Logo-Umbrella-1C1-HR.png
Grayscale Lyric-Logo-Umbrella-GS-HR.png
Reversed Lyric-Logo-Umbrella-REV-HR.png
Lyric theatre uMbreLLa // Logo options
Um
brella Logo L
ist
use for print
use for Web
Lyric theatre styLe guide
6
01
02 03
04 05
06
Lyric at the Civic C
enter Logo
nuMber usage
01 Four Color Primary
02 Two Color
03 One Color
04 Grayscale
05 Black
06 Reversed
Pantone 296C
Pantone 300C
spot coLors for one and tWo coLor Logos
100% Black
80% Black
50% Black
30% Black
Lyric theatre styLe guide
7
PNG Four Color Lyric-Logo-Civic-4C-LR.png
Low-Resolution Transparent BG
Black Lyric-Logo-Civic-K-LR.png
Two Color Lyric-Logo-Civic-2C-LR.png
One Color Lyric-Logo-Civic-1C-LR.png
Grayscale Lyric-Logo-Civic-GS-LR.png
Reversed Lyric-Logo-Civic-REV-LR.png
coLorfiLe type fiLe naMe
JPG Four Color Lyric-Logo-Civic-4C-LR.jpg
Low-Resolution White BG
Black Lyric-Logo-Civic-K-LR.jpg
Two Color Lyric-Logo-Civic-2C-LR.jpg
One Color Lyric-Logo-Civic-1C-LR.jpg
Grayscale Lyric-Logo-Civic-GS-LR.jpg
JPG Four Color Lyric-Logo-Civic-4C-HR.jpg
One Color Lyric-Logo-Civic-1C-HR.jpg
Black Lyric-Logo-Civic-K-HR.jpg
High-Resolution White BG
Two Color Lyric-Logo-Civic-2C-HR.jpg
Grayscale Lyric-Logo-Civic-GS-HR.jpg
coLorfiLe type fiLe naMe
Vector EPS Four Color Lyric-Logo-Civic-4C.eps
Black Lyric-Logo-Civic-K.eps
Two Color Lyric-Logo-Civic-2C.eps
One Color Lyric-Logo-Civic-1C.eps
Grayscale Lyric-Logo-Civic-GS.eps
Reversed Lyric-Logo-Civic-REV.eps
PNG Four Color Lyric-Logo-Civic-4C-HR.png
Black Lyric-Logo-Civic-K-HR.png
High-Resolution Transparent BG
Two Color Lyric-Logo-Civic-2C-HR.png
One Color Lyric-Logo-Civic-1C-HR.png
Grayscale Lyric-Logo-Civic-GS-HR.png
Reversed Lyric-Logo-Civic-REV-HR.png
Lyric theatre at the civic center // Logo options
Civic C
enter Logo L
ist
use for print
use for Web
Lyric theatre styLe guide
8
01
Lyric at the Plaza Logo
02 03
04 05
06
nuMber usage
01 Four Color Primary
02 Two Color Secondary
03 One Color Secondary
04 Grayscale
05 Black
06 Reversed
Pantone 1815C
Pantone 1797C
spot coLors for one and tWo coLor Logos
100% Black
80% Black
50% Black
30% Black
Lyric theatre styLe guide
9
PNG Four Color Lyric-Logo-Plaza-4C-LR.png
Low-Resolution Transparent BG
Black Lyric-Logo-Plaza-K-LR.png
Two Color Lyric-Logo-Plaza-2C-LR.png
One Color Lyric-Logo-Plaza-1C-LR.png
Grayscale Lyric-Logo-Plaza-GS-LR.png
Reversed Lyric-Logo-Plaza-REV-LR.png
coLorfiLe type fiLe naMe
JPG Four Color Lyric-Logo-Plaza-4C-LR.jpg
Low-Resolution White BG
Black Lyric-Logo-Plaza-K-LR.jpg
Two Color Lyric-Logo-Plaza-2C-LR.jpg
One Color Lyric-Logo-Plaza-1C-LR.jpg
Grayscale Lyric-Logo-Plaza-GS-LR.jpg
JPG Four Color Lyric-Logo-Plaza-4C-HR.jpg
One Color Lyric-Logo-Plaza-1C-HR.jpg
Black Lyric-Logo-Plaza-K-HR.jpg
High-Resolution White BG
Two Color Lyric-Logo-Plaza-2C-HR.jpg
Grayscale Lyric-Logo-Plaza-GS-HR.jpg
coLorfiLe type fiLe naMe
Vector EPS Four Color Lyric-Logo-Plaza-4C.eps
Black Lyric-Logo-Plaza-K.eps
Two Color Lyric-Logo-Plaza-2C.eps
One Color Lyric-Logo-Plaza-1C.eps
Grayscale Lyric-Logo-Plaza-GS.eps
Reversed Lyric-Logo-Plaza-REV.eps
PNG Four Color Lyric-Logo-Plaza-4C-HR.png
Black Lyric-Logo-Plaza-K-HR.png
High-Resolution Transparent BG
Two Color Lyric-Logo-Plaza-2C-HR.png
One Color Lyric-Logo-Plaza-1C-HR.png
Grayscale Lyric-Logo-Plaza-GS-HR.png
Reversed Lyric-Logo-Plaza-REV-HR.png
Lyric theatre at the pLaza // Logo options
Plaza Logo L
ist
use for print
use for Web
Lyric theatre styLe guide
10
01
Lyric Thelm
a Gaylord A
cademy L
ogo
02 03
04 05
06
nuMber usage
01 Four Color Primary
02 Two Color Secondary
03 One Color Secondary
04 Grayscale
05 Black
06 Reversed
Pantone 3035C
Pantone 356C
spot coLors for one and tWo coLor Logos
100% Black
80% Black
50% Black
30% Black
Lyric theatre styLe guide
11
coLorfiLe type fiLe naMe
JPG Four Color Lyric-Logo-Academy-4C-LR.jpg
Low-Resolution White BG
One Color Lyric-Logo-Academy-1C-LR.jpg
Black Lyric-Logo-Academy-K-LR.jpg
Two Color Lyric-Logo-Academy-2C-LR.jpg
Grayscale Lyric-Logo-Academy-GS-LR.jpg
Low-Resolution Transparent BG
PNG Four Color Lyric-Logo-Academy-4C-LR.jpg
One Color Lyric-Logo-Academy-1C-LR.jpg
Black Lyric-Logo-Academy-K-LR.jpg
Two Color Lyric-Logo-Academy-2C-LR.jpg
Grayscale Lyric-Logo-Academy-GS-LR.jpg
Reversed Lyric-Logo-Academy-REV-LR.jpg
theLMa gayLord acadeMy Logo options
High-Resolution White BG
coLorsfiLe type fiLe naMe
Vector EPS Four Color Lyric-Logo-Academy-4C.jpg
JPG Four Color Lyric-Logo-Academy-4C-HR.jpg
One Color Lyric-Logo-Academy-1C.jpg
One Color Lyric-Logo-Academy-4C-HR.jpg
Black Lyric-Logo-Academy-K.jpg
Black Lyric-Logo-Academy-4C-HR.jpg
Two Color Lyric-Logo-Academy-2C.jpg
Two Color Lyric-Logo-Academy-4C-HR.jpg
Grayscale Lyric-Logo-Academy-GS.jpg
Grayscale Lyric-Logo-Academy-4C-HR.jpg
Reversed Lyric-Logo-Academy-REV.jpg
High-Resolution Transparent BG
PNG Four Color Lyric-Logo-Academy-4C-HR.png
One Color Lyric-Logo-Academy-1C-HR.png
Black Lyric-Logo-Academy-K-HR.png
Two Color Lyric-Logo-Academy-2C-HR.png
Grayscale Lyric-Logo-Academy-GS-HR.png
Reversed Lyric-Logo-Academy-REV-HR.png
Academ
y Logo L
ist
use for print
use for Web
Lyric theatre styLe guide
12
Proper use of L
ogos
Maintaining a clean and uncluttered space around the logo maximizes the visual impact of this key brand element. Setting a minimum width of one inch helps to ensure the logo is always legible and has maximum impact.
Maintain a minimum of one inch width from star point to ‘C’
Do scale appropriately to avoid distorting the logo.
↓
Do maintain a level baseline for the logo. Keeping a professionaly clean look, respectful of the Lyric brand, is top priority.
proper use of Logos
do:
1”
1”
MiniMuM
MiniMuM
Lyric theatre styLe guide
13
Improper use of L
ogos
Do not separate the star mark from the logotype unless authorized to do so by the Director of Marketing.
Do not rotate, skew, redraw, re-proportion, crop, or otherwise alter or distort the logo or its elements in any way.
Do not reproduce the logo in colors other than those suggested in this document.
Do not place the logo on a pattern or background that makes it difficult to read.
Do not combine the logo with any other element—such as logos, words, graphics or slogans— that might seem to create a hybrid mark.
iMproper use of Logos
New Show!
OF OKLAHOMA
don’t:
Lyric theatre styLe guide
14
proper use of Logos on appareL and Merchandise
Keep the logo on a level baseline when applying to merchandise or apparel.
When printing on a color that effects readability of a primary or secondary logo, use a provided reversed-out or black logo.
EX: Reversed-out Academy logo on a green shirt.
When printing one or two colors on apparel or merchandise, use provided one or two color logos.
EX: Plaza logo with two color Plaza logo.
Proper U
se of Logos on A
pparel and Merchandise
do:
Lyric theatre styLe guide
15
iMproper use of Logos on appareL and Merchandise
Do not rotate, skew, re-proportion or otherwise alter or distort the logo or its elements in any way when applying to merchandise or apparel.
Do not place a primary logo on a shirt with a primary color.
EX: Primary Academy logo on a primary green color shirt
Do not place the logo from one lyric division on another division’s color.
EX: Plaza logo on Civic color
Improper U
se of Logos on A
pparel and Merchandise
don’t:
Lyric theatre styLe guide
16
typography overvieW
Having a unified typographic style is one of the most fundamental, yet overlooked, elements of a solid and consistent brand.
The more a brand adheres to it’s typographic standards, the more credible and recognizable its brand style becomes.
To help establish Lyric Theatre of Oklahoma as a consistent and credible brand, three “families” of typestyles have been chosen to ensure a universal look across internal documents, design applications and online communication.
Typography Overview
Lyric theatre styLe guide
17
Lyric fonts // office and adMinistrative usage
Lyric Fonts // Office and A
dministrative U
sage
proper use of fonts together
A Chorus Line
The ultimate “Singular Sensation,” A Chorus Line, will dance its way onto the Civic Center
Music Hall stage this summer. Thousands will audition, 24 get to the stage, but in the
end only eight will get the opportunity to do what they’ve always wanted – to have the
chance to dance.
roCky horror show is Back and ready to rock
Back by popular demand in a brand new production, get ready for the most famous B-movie
rock ‘n’ roll musical ever! Follow squeaky-clean sweethearts Brad and Janet on an adventure
they’ll never forget, with the scandalous Frank’n’Furter, rippling Rocky and vivacious Magenta.
Lyric Theatre of Oklahoma is ready to seduce you with outrageously campy excitement so
sharpen those stilettos for the rockiest ride of your life! Don’t Dream It… Be It!
introducing Lyric’s 2012 show Lineup
If you thought 2011 was a banner year for Lyric Theatre of Oklahoma, you ain’t seen nothing
yet. Kicking off with the raucous XANADU on January 25, Lyric’s upcoming nine-show season
is packed with all the campy, irreverent, sexy and playful musical bliss the world can handle
in one 12-month period.
A B C 1 2 3a b c 1 2 3
MyriAd pro // bold all caps or TiTle case
generaL usage headLine font
A B C d e F G h i J k L M n o p Q r s T u V w X y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = { } | [ ] \ < > ? , . /
Myriad Pro // Regular
generaL usage body copy font
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = { } | [ ] \ < > ? , . /
These fonts are to be used by all employees of Lyric, in the way presented in this document, in all instances involving general office and administrative communication. This includes email messages, press releases, memos, newsletters, forms, flyers and other standard materials printed in-house.
Font size for headlines in body content is not to exceed 12pt, and may only be as low as 10pt.
Headlines for body content should be Title Case except when containing a show title. In which case, the show title is to be in ALL CAPS.
Body copy font size should always be 1pt smaller than the headline.
Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.
Lyric theatre styLe guide
18
These fonts are reserved for use in custom-designed marketing and promotional materials only. These materials include banners, posters, ads, brochures, booklets, websites, HTML emails, and any case where Lyric is being promoted through the use of design.
These fonts are to only be used by graphic designers. Any use of these fonts must meet the approval of the Director of Marketing.
Lyric fonts // graphic designer
proper use of fonts together
a christMas caroL
Enjoy a spectacular new Lyric Theatre of Oklahoma holiday tradition with the production of Charles Dickens’ classic, A Christmas Carol. Capture the magic and joy of Christmas as the ghosts of Past, Present and Future lead the miserly Ebenezer Scrooge on a powerful journey of transformation and redemption. Michael Baron, director of A Christmas Carol at the famous Ford’s Theatre in Washington, D.C., directs this new production with over 20 Christmas yuletide favorites. Brimming with joyous song and dance, lavish scenery, authentic costumes, theatrical magic and lots of snow, Lyric’s new annual holiday production celebrates the timeless Spirit of Christmas. This is a beloved family holiday treat you won’t want to miss!
a b c 1 2 3A B C 1 2 3
trade gothic boLd condensed no. 20 // all caps
graphic designer headLine font
a b c d e f g h i J K L M n o p Q r s t u v W X y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + = { } | [ ] \ < > ? , . /
Georgia
graphic designer body copy font
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 !@#$ %^& * ( ) _+ = { }|[ ] \<>?, ./
Lyric Fonts // Graphic D
esigner
Font size for headlines in body content is not to exceed 12pt, and may only be as low as 10pt.
Headlines for body content should be in ALL CAPS.
Body copy font size should always be 1pt smaller than the headline.
Larger font sizes are permissible for headlines outside of body content, but must be approved by the Director of Marketing.
Lyric theatre styLe guide
19
Copyw
riting and Content Structure O
verview
copyWriting and content structure overvieW
This may be surprising to some, but establishing and maintaining brand continuity is not a responsibility that rests solely on the shoulders of the graphic designer.
Copywriters, content curators and PR folks have as much to do with brand cohesiveness as anybody. Sometimes more.
From content structure to email signatures to the nuances of displaying domain names, the words Lyric uses to describe and represent itself are a vital part of the brand platform.
Lyric theatre styLe guide
20
shoW titLes
When referencing a Lyric show, do not use italicize, underline or us quotes to denote the show title. Instead, use all CAPS. EX: “Get swept up in the excitement of the Ed Sullivan Show and the hip-thrusting rock and roll star visiting this small town in BYE BYE BIRDIE.”
eMaiL signatures
Standard and show-specific email signatures will be provided between shows, after a show’s first production, and at various other times during the year. As a part of Lyric’s overall branding experience, these are meant to be standard and uniform. Other than inserting your personal contact information, they are not to be altered in any way (i.e. do not change fonts, colors or sizes). If you are unsure how to set up your signature, help can be provided.
dispLaying the Lyric doMain
Lyric’s web address should always appear as LyricTheatreOKC.com, as opposed to the all-lowercase lyrictheatreokc.com. Using capital letters makes it easier for the reader to identify what the URL spells out.
aLWays theatre, never theater
Use the word “theatre” in all Lyric publications, stories and posts when referring to the performing art of theatre, musical theatre or Plaza Theatre. This is an exception to the Associated Press Stylebook’s recommended usage of theatre/theater. EX 1: “Theatre students and performers gathered on opening night in the lobby of the Plaza Theatre.” EX 2: “His theatre career started when he was just 9 years old.” Use “theater” only when it is part of the proper name of a performing arts company or venue. EX: Chicago Shakespeare Theater.
no “the”
When written, Lyric should always appear as “Lyric Theatre of Oklahoma” or “Lyric”. It should never be “the Lyric”.
Lyric theatre of oKLahoMa, first. Lyric, second.
When writing body copy or content, always use “Lyric Theatre of Oklahoma” on first reference. Each time thereafter, simply refer to our company as “Lyric”. Ex: “Lyric Theatre of Oklahoma has been producing musicals since 1963. In Lyric’s 50 year history, it has become Oklahoma’s leading professional theatre company.” This rule is to be carried out through the entirety of a story, document or post. In a case where a document contains multiple sections or chapters (this style guide, for example), this rule resets at the beginning of section chapter. When copying and pasting content, it’s important to check for and fix any inconsistencies with this rule.
When referring to a Lyric production being held at the Civic Center or Plaza Theatre, “Lyric at the Civic Center” and “Lyric at the Plaza” are acceptable in all references. It is recommended, however, that a reference to “Lyric Theatre of Oklahoma” be made prior to any references to “Lyric at the Civic Center” or “Lyric at the Plaza.”
Lyric at the
Copyw
riting and Content Structure G
uide
First reference to the Thelma Gaylord Academy should be written as “Lyric Theatre of Oklahoma’s Thelma Gaylord Academy.” Subsequently, it can be referred to as “Lyric’s Thelma Gaylord Academy.”
theLMa gayLord acadeMy
Lyric theatre styLe guide
21
photography overvieW
As a practitioner of the performing arts, photography plays a vital role in Lyric Theatre of Oklahoma overall brand platform.
Because we rely heavily on photography to promote the grandeur and professionalism of our shows, sets and performers, Lyric’s photographic standards mustn’t be overlooked.
This section includes guidelines for cropping performer headshots, using point-and-shoot and camera phone photography, following equity rules, and attaching photo credits.
Photography Overview
Lyric theatre styLe guide
22
cropping headshots
When cropping headshots, avoid cropping too tightly and try to maintain a consistent photo and head size throughout.
↓
photography froM point and shoot or caMera phone
Acceptable for use on personal blogs and social sites, such as Facebook and Twitter. When speaking as Lyric, avoid photos where noise, clarity and composition have affected the photo in a way that it would be perceived as low quality.
Lyric Photography/Imagery
Lyric theatre styLe guide
23
For photos with three or fewer individuals, you must credit the actors, photographer, and name of production.*
* Include Lyric, Year and Show Title * Include Lyric, Year and Show Title
More than three individuaLs
For photos with more than three individuals, you must only credit the photographer and production.*
using professionaL photography
three or Less individuaLs
When using professional production photos, Actors Equity Association (AEA) guidelines must be followed.
Matthew Montelongo and Lexi Windsor in Lyric’s 2011 production of BOEING BOEING, photo by Wendy Mutz
Lyric’s 2011 production of RAGTIME, photo by Wendy Mutz
Lyric Photography/Imagery
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