lynsey mcleod: engaging young people to create their own content

tuneinnotout.com

(TINO)CASE STUDY

Helping young Australia’s aged 16-25 years navigate life’s challenges

What/who is TINO

• Youth website about life’s challenges• Discussing topics that matter to them

– Mental health– Alcohol and other drugs– Sexual health– Relationships– Body Image– Bullying

• Over 80 topics in total• Multi format information

Project Structure

• Funding by Lions Australia

• Operate out of Hobart

• 1 paid p/t consultant

• 1 paid p/t website developer

• Budget above op costs - $0

Oh and the office dog Rosie !

Test 1: Cute Works !

Evolution

• We have morphed and changed since we started back in 2007

• TINO as you know it now started in 2010

It started with a p..

• Podcast’s made by young people for young people discussing health and wellbeing topics

• Aim was to get out new podcasts regularly

• Aimed to cover wide variety of topics

• Internet based dissemination

Production workshops engaged young people but content generation was slow

Image by oriolsalvador :Flickr CC

In times of need we don’t need a brick wall

It became clear that working alone with our limited resources, it would be hard to get all aspects of the concept off the ground.

Image by Katybird: Flickr CC

Collaboration

On the same team so why not?

Image by ponspiderFlickr CC

Our aim today• To host a wide range

of youth health and wellbeing information to in one central space

• Provide a space for young people to share their story

• To help young people navigate life’s challenges

Youth Engagement

• IN the content/information– Videos– Real stories– Factsheets– Music– Blogs– Comments

• PRODUCE the content

Video Production Benefits• Young people enjoy the learning process• Opportunity to get out the classroom• Combines technology with learning• Not just about the end result, but the process & the story

telling • Style was open allowing creativity• Different roles• Skills extend beyond the workshop framework• Works across the curriculum

Video Production

Concept great but

Sustainability was hard

Train the Facilitator

Online Content Creation

• Young people are invited to share their story in– Video– Audio– Text– Images

Video Submissions

Audio Submissions

Image Submissions

Text Submissions

“The website doesn't exploit young people. It is a community of people, who are accepting and looking to share there information to help others and get support. Its a healthy environment.” Female 17 younger WA

“Yes, as I believe the only way people can get through things is by finding someone who they can relate to.” 18 – 20 male NSW

“Because you don’t have to put video where people can see you it can be plain text.” Vic male 17 or younger

But something did make a difference…

Incentives

Signposts

We want to help young people choose their next step and find out about services who can help further

Image by Kaptain Kobold: Flickr CC

How are we doing

• Young people are checking out our content, watching, reading, listening and getting info that helps them but engagement back is minimal

Image by gibbyson4: Flickr CC

“TINO was able to help me with advice about topics that are otherwise awkward or uncomfortable to talk about with friends and family.” 17 male NSW

“It [TINO] met my needs and I really needed it. I’m in the middle of year 11 Preliminary exams and really stressed. I came here to relax watch videos and listen to music it worked and calmed me down.”

17 year old male nsw

The mix – proof is in the pudding

• Highlighted as best practice website

• Won 5 major awards– ANZIA– Communicators– Webby– Davey– W3

Contact TINO

• www.tuneinnotout.com

• crew@tuneinnotout.com

• Tel: 03 6265 8732

We welcome your comments and feedback