luncheon presentation sponsored by pixability: 7 insights to power your social video ad strategy,...

Proven Video Advertising Performance. Powered by Pixability. 1

Digital Makeover:How To Power Your Social Video Ad Strategy

Jackie Paulino, VP Customer SuccessTammy Johnson, Senior Director, Fashion & Beauty Accounts

Proven Video Advertising Performance. Powered by Pixability.

Who We Are: Revolutionary Video Advertising on YouTube, Facebook, Instagram, and Twitter

Media ExecutionAutomated media buying and earned media optimization

using advanced machine learning

Insights & TargetingInsights on audience behavior, targeting

opportunities, competitors

and trends, driven by data science

Campaign AnalyticsSingle dashboard

uniting normalized performance metrics

across walled gardens

Managed ServicesGlobal customer success team for

strategy and support

Proven Video Advertising Performance. Powered by Pixability.

Introduction: Fashion is an Underserved Market

Source: Pixabiility Software, Oct. 2016

Beauty159B

Fashion & Beauty Space on YouTube:

168B views

Fashion58B

43BFashion & Beauty Overlap

Proven Video Advertising Performance. Powered by Pixability. 4

Social Video Ad Strategy:WhoWhatWhereWhen& How

Proven Video Advertising Performance. Powered by Pixability.

Who Is Watching Your Content?

18-24 25-34 35-44 45-54 55-64 65+0%5%

10%15%20%25%30%35%40%45%50%

Age Breakdown by Platform

YouTubeFacebookInstagram

% o

f Im

pres

sion

s

Proven Video Advertising Performance. Powered by Pixability.

What Content Are You Making?

Proven Video Advertising Performance. Powered by Pixability.

Where Are People Watching Your Content?

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When Are People Watching Your Content?

0%2%4%6%8%

10%12%14%16%

Facbook ViewsInstagram ViewsTwitter ViewsYouTube Views

% o

f Vi

ews @Twitter: Off to

work…Ughh traffic

@Twitter:I can’t believe she got the rose!!

Bored at work…Let’s go behind the scenes at NYFW.

Long day at work, time to unwind.

Must check FB every hour on the hour.

Can’t sleep. Watch some YouTube videos.

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How to Succeed

How to Succeed

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Leverage The Strengths of Each Platform

25% 50% 75% 100%0%

10%

20%

30%

40%

50%

60%

70%

Audience Retention

Watched X% of Video

% o

f Vi

ewer

s

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Partner With Influencers

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Measure Your Campaigns

YouTube Facebook Instagram Twitter $-

$0.05

$0.10

$0.15

$0.20

$0.25

$0.30

$0.35

$0.40

…but it’s actually the best deal

CPV

for

Com

plet

ed V

iew

YouTube Facebook Instagram Twitter $-

$0.01

$0.02

$0.03

$0.04

$0.05

$0.06

$0.07

YouTube looks expensive…

CPV

by P

latf

orm

’s D

efini

tion

Proven Video Advertising Performance. Powered by Pixability. 13

Thank You!Questions?

Tammy Johnsontammy@pixability.com

Proven Video Advertising Performance. Powered by Pixability.

Placement Targets

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Fastest Growing Beauty Creators

Proven Video Advertising Performance. Powered by Pixability.

Brand Conversations on Facebook by Age Group