lrc briefcase winter 2011
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J A N U A R Y 2 0 1 1
W H A T ’ S N E W
F O R B U S I N E S S
S T U D E N T S
A N D F A C U L T Y F R O M T H E
L I B R A R Y R E S O U R C E
C E N T R E
CO
NE
ST
OG
A
the briefcase
Accounting and Auditing Expanding CICA eResources
New Books and A/V
Chicago/Turabian
New citation resources
E-Books Galore Finding Product Data With PMB Online Streaming Media
Highlight: Students in the School of Business and
Hospitality provided the highest number of
responses to the LRC’s recent Library
Quality Survey. Thanks to all participants!
Look for data analysis and responses to your
comments over the coming weeks here.
Explore hundreds of business
and hospitality e-books in our newest database.
We’re adding more titles all the time.
Search myilibrary or other e-book collections in the LRC Catalogue.
Here’s a sample of new e-book titles now available in myilibrary:
E-Books Galore
C U L T U R A L S T U D I E S
New Online Access to
Key Reference Books
The Encyclopedia of Clothing and Fashion
The Encyclopedia of Food and Culture
The Worldmark Encyclopedia of Cultures and Daily Life
The Worldmark Encyclopedia of Religious Practices
M A R K E T S H A R E R E P O R T E R
An Annual compilation of reported market share data on companies,
products and services.
E N C Y C L O P E D I A O F M A J O R M A R K E T I N G
C A M P A I G N S
Explores 475 major marketing and advertising campaigns from 1999-
2006.
M A N U F A C T U R I N G & D I S T R I B U T I O N U S A
Presents statistics on more than 600 NAICS classifications in the
manufacturing, wholesaling and retail industries.
Tip: In the LRC Catalogue, look for the chain link symbol for online access to e-books.
Finding Product
Data with PMB The LRC now provides online access to Product Reports from the Print Measurement
Bureau — a compilation of statistics gathered from a survey of Canadians' usage of
over 3,500 products and services. Find it in the LRC’s eResources list and on our
Market Research guide.
Did you know?
Corona is the most popular brand among
18-24 year olds. 15.9% of the survey
population in this age group drink it some or
all of the time.
W I T H P M B P R O D U C T R E P O R T S , Y O U C A N D I S C O V E R . . .
Accounting & Auditing Expanding CICA e-Resources
We have recently expanded our online collections for accounting and auditing to include:
The Canadian Accounting and Assurance Reference Service (CAARS) — the most
popular CICA accounting, financial reporting and assurance titles
International Financial Reporting Standards (IFRS) — The complete set
incorporating International Accounting Standards and Interpretations
These resources are accessed through Knotia.com, the Canadian Institute of Chartered
Accountants online database of tax, accounting and finance information resources.
Streaming Media
TR
IA
L
Hundreds of streamed videos! Try it out
by clicking on the image.
Available until January 31st
Username: Conestoga Password: demo
Give us your feedback here.
Our new research guide highlights freely available media resources online.
For example:
S T A N F O R D B U S I N E S S
From YouTube
H B R I D E A C A S T
From Blip.tv
M E L T D O W N S E R I E S
From CBC Documentaries
Phone: 519-748-5220 x3361
Fax: 519-748-3538
E-mail: lrcinfo@conestogac.on.ca
The Library Resource Centre supports and enriches
learning, teaching, and research at
Conestoga College. Chris Woodley
Program Liaison
Business & Hospitality Programs
519-748-5220 x2330
L I B R A R Y R E S O U R C E C E N T R E
C H I C A G O / T U R A B I A N
New citation resources
Sample Report
includes all formatting
and referencing
Select and view
referencing for specific
source types using the
Quick Reference
New Books and A / V
N E W D V D S
Broadcasting your brand
Canadian innovations
Google world
How consumers decide
Leveraging China and India for global advantage
Making Canada proud
Marketing's 4 Ps: The consumer angle
Persuasion in everyday life
Retail, marketing & sales
Why you buy: 21st Century advertising
Here’s a sample of new titles now available on shelves in the LRC.
N E W B O O K S
Armstrong's handbook of reward management practice
Cambridge handbook of culture, organizations, and work
Contemporary auditing: real issues and cases
Culture and leadership across the world
Four Seasons : the story of a business philosophy
The handbook for working with difficult groups
Handbook of global and multicultural negotiation
Handbook of logistics & distribution management
HR manager's guide to discipline and termination
New science of retailing
Understanding financial statements
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