loves learning event recap2

Love Promise – Eastern Region Subaru

Loves Learning Assessment

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What we offered…

• An opportunity to donate award winning science books to a

retailer’s school or library of choice at the SAF-eligible cost of

$12 per book.

• Packages were based on monthly sales rate.

– Package A – 100 Books

– Package B – 150 Books

– Package C – 200 Books

• Each participating retailer received a full POP Kit. Enrollment

relied on retailers submitting their order into EST Region.

• We partnered with the American Association for the

Advancement of Science (AAAS) to receive books at discounted

rate, to work with publishers, and to match retailers with local

partners.

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POP Kit

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Costs

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Results…

• 125 Participating Retailers

– 65% participation rate with 113 total local partners in education to

benefit from the program.

• 16,516 books ordered

– EST Region committed to donating $1 to AAAS for every book

ordered.

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Activation

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CareConnect

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S-214– Subaru Loves Learning

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Social Media

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Social Media – Review

• 78 total posts to Facebook

– 441 Total “Likes”

– 38 Total “Shares”

– 11 Total “Comments”

– 14 Posts used #SubaruLovesLearning

– 3 Cover Photos Changed

• 13 Tweets tracked through #SubaruLovesLearning

• 4 Instagram posts tracked through #SubaruLovesLearning

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Social Media – Additional Publicity

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Retailer Websites – Landing Page

• We created a landing page called “Subaru Loves Learning”.

Any retailer who submitted an order form had the page placed

on their site under the Love Promise tab.

• No additional activation was done by EST Region to direct traffic

to this page.

Visits Views Entries Bounces Bounce

Rate

Exits Avg Time

East 552 575 87 67 77% 207 00:01:55

PHL 252 261 25 16 64.0% 79 00:01:36

DCA 122 127 23 18 78.0% 40 00:01:30

ATL 115 122 31 27 87.1% 65 00:02:56

ORL 63 65 8 6 75.0% 23 00:02:04

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Retailer Websites – Love Promise Page

• 125 Pre-Event Story Submissions (EST Region Generated)

• 19 Post Event Story Submissions (Organic)

• EST Region Page Views have a 12% MoM increase

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Overall Assessment

• Retailers love turn-key

– They are more likely to get on board when their own charities

benefit from the program.

• Time frame for planning would need to begin in May-June

period to accommodate schools being closed for the summer.

• Love Promise landing page still lacks traffic and organic posting

• There is a place for Love Promise on Social Media.