love that pet - investment summary

A LONGER, HEALTHIER & HAPPIER LIFE FOR YOUR PET

To make lasting impactful change, entrepreneurs need more than innovative technology alone to unlock true value – you need a great team, with experience and expertise, you need business “nous”, you need perseverance and yes, you need some luck…then add in leading edge technologies, business best practices and a 100% focus on the customer…and you get Love That Pet…

Love That Pet

““

The Market

Globally pet owners are spending…

$200BN+…per year on their pets

The Problem

Pet Care is an antiquated industry and customer expectations have

changed…radically…

Simple Question – Surprising Answer

Question 100.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

52.0%

12.0%8.0% 6.5% 5.0%

16.0%

What would be the one thing that you would like for your pet?

A longer/healthier/happier life* New Collar/Lead ToyBowl Bed Other

Source: June 2016 - Love That Pet Customer Ecommerce Product Survey – 1043 Respondents – Question 10 (Open ended); * Consolidated common answers

Todays Pet Owners Want…

A Longer, Healthier and Happier life for

their pet

Current State Of Play

The pet care industry is not listening to their customers…

Love That Pet Is…

THE quality provider for ALL things pet…

Target Audience

The “Prime”…

Top 25%…of all pet owners

Our Goal

To progressively secure…

90%…of the entire pet customer wallet

Customer Lifetime Value Upper Quartile Of Pet Owners Spending at least $2500+ per year

Veterinary services Food Accessories Pet Care – sitting, boarding, walking, grooming Financial Services – insurance and vet loans Pharmaceuticals – OTC and Prescription More

12 year customer lifespan = $30,000 CLV

How

We are fundamentally reimagining the pet care experience…

It All Starts With Big Data

10,000,000 data points already ripe for analysis Machine Learning

Iteratively analysing the Big Data to create opportunities Preventive Care

No more waiting for pets to get sick Pre-empting care Earliest possible diagnosis

IOT Delivers The Big Data Intelligent Collars

Not just tracking – comparing trend data to detect medical anomalies, increase treatment compliance

Intelligent Bowls Important feedback on food and liquid volumes

Intelligent Beds More data on activity, heart rate, rest levels

Intelligent Electronic Health Records Machine Learning based diagnosis and treatment plans

Fundamentally Reimagined Experience

Love That Pet Hospital & WellBeing Campuses For Pets For Pet Owners For Employees For Our Partners

See separate presentation – Love That Pet Hospital & WellBeing Campuses V3.0

Customer Acquisition “New Era” Love That Pet Hospital & WellBeing

Campuses Fed by

Love That Pet Telemedicine – remote consults &second opinions Love That Pet MarketPlace – pet sitting, boarding, walking, grooming

matching customers with independent providers Love That Pet Mobile – reaching out into the community Love That Pet App – a 720 degree view of every pet, their owner and

our relationship with both Love That Pet Ecommerce & Retail – curated premium products Love That Pet Electronic Health Records – single source medical

history Love That Pet Insurance & Finance – solving the cost equation

How We Make Money

Customer Growth is our

#1Key Performance Indicator

We Grow Customers

Apr-15

May-15

Jun-15Jul-1

5

Aug-15Se

p-15Oct-

15

Nov-15

Dec-15

Jan-16Fe

b-16

Mar-16

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6

Aug-16Se

p-16Oct-

16

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Jan-170

200

400

600

800

1000

1200

1400

512 532 554 576 599 611 636685 727 773

850 862 897 931 962 999 1039 1068 1100 1103 1118 1148

Example: Love That Pet Darlinghurst – Net Active Customers Growth

Number Of Active Customers

How We Make Money

We progressively secure…

90%…of the entire pet customer wallet

Maximising Share Of Wallet We earn our income from targeting 90% plus of the pet

customer wallet Vet Care – Hospital, Mobile, Telemedicine Pet Care – Ecommerce & Retail Pet Care – MarketPlace for sitting, boarding, walking, grooming Tech Care – App, IOT Devices deliver data for machine learning And more…

Love That Pet “Prime” WellBeing Strategies – annual subscription, ongoing customer

benefits Proactively moving customers to frequent preventive care rather

that waiting for pets to get sick

Our TeamKeith Paulin

Executive Chairman & CEO – Co-Founder https://www.linkedin.com/in/keithpaulin

Brian Hur Chief Information Officer & Chief Veterinary Officer– Co-Founder https://www.linkedin.com/in/brianhur

Sebastian Paulin Chief Experience Officer – Co-Founder https://www.linkedin.com/in/sebastianpaulin

Anthony Smith Non Executive Director – Locations & Acquisitions https://www.linkedin.com/in/anthony-smith-09389717

Traction

15,000 active customers 5 clinic acquisitions plus online sales $5,400.000 Annual Run Rate 400,000+ website visits per month 10,000,000 active data points for Machine Learning $1,250,000 raised to date from Angels, Friends,

Family & Fans

Customers Really Like Us

Net Promoter Score – NPS 80 – 90 Range

Testimonials Because the attention paid to Danny

by your Vet was excellent Very good service and friendly staff.

The manager is super sweet and professional Friendly, knew her stuff and gave

lots of advice and reassurance Always excellent & prompt service and our little dog

really loves the little bag of treats that you send Professional, relaxing atmosphere

looking after my pets

Competitors No single “full stack” competitor

Vet Care Greencross (128 clinics), National Veterinary Care (51), Vet Partners

(48) Sub-regional groups - 4 to 8 clinics (20)

Pet Care Products & Food - Pet Barn (Greencross), Petstock, Best Friends, My Pet

Warehouse, Pet Circle, Vet & Pet Direct Tech Care

IOT Wearables – PodTracker, Whistle (USA), Payce (Israel) Telemedicine – iVet, VetChat, Pet Coach (USA), VetLive (USA)

Other Care – Sitting, Walking, Grooming Madpaws, Pethomestay, Pawshake, Petcloud Jim’s Dogwash, Dogue, PetMobile

CompetitorsPremium Customers

Budget Customers

LowShare Of Wallet

HighShare Of WalletGreencross + Petbarn

Petstock

Vet & Pet Direct

Pet Circle

National Veterinary Care

Vet Partners

My Pet WarehouseMadPawsPetCloudWhistle

Love That Pet

Customer Acquisition Maximising Customer Wallet Share Of Existing Base

15,000 active + 15,000 progressively being reactivated Member-get-member promotions Email - activation, retention and engagement

Digital Reach SEO

400,000+ organic visits per month SEM

Geo targeting Competitor brand targeting Targeted Special Offers - $1 Vaccines (plus consult), $1 Dental Checks (plus consult)

Local Connections Meet your Vet Shopping centre pop ups Market pop ups

Operations Current - LTP Clinics

Cashflow generation – 20.0%+ EBITDA - real time “lab” testing Current - LTP Online

Curated product range – focusing on higher margin premium product ranges compared to industry averages

New - LTP Hospital & WellBeing Campuses V3.0 designs completed – scouting first location Sydney Eastern Suburbs Soft launch - November 2017

New - LTP MarketPlace In development and UX testing - soft launch 1 April 2017

New - LTP Telemedicine In Beta testing now – soft launch 1 July 2017

Group Revenues Current

Jan-15Fe

b-15

Mar-15

Apr-15

May-15

Jun-15Jul-1

5

Aug-15Se

p-15Oct-

15

Nov-15

Dec-15

Jan-16Fe

b-16

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6

Aug-16Se

p-16Oct-

16

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Jan-170

100000

200000

300000

400000

500000

600000

Revenue

Revenue

Financials - Current Revenue

$450,000 - $500,000 per month Annual Run Rate - $5,400,000

Expenses Approximately break even +/- $20k per month

EBITDA At the existing clinic level – 20%+ being generated Love That Pet Group - $0 – operating profits currently fund

future developments

Group Revenues Forecast – 2 Years

Jan-15

Mar-15

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0

200000

400000

600000

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1000000

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Revenue

Financials - Forecast Next 2 Years Revenue

Year 1 - $6,995,000 Year 2 - $12,995,000

Expenses Year 1 - $6,998,000 Year 2 - $12,345,000

EBITDA At the Clinic, Hospital & Wellbeing Campuses level – 25%

See accompanying Worksheets for detailed Financial Model

Group Revenues Forecast – 5 Years

Year 1 Year 2 Year 3 Year 4 Year 50

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

6,850,00012,995,000

36,900,000

68,785,000

100,500,000

Revenue

Financials - Forecast Year 5 Revenue

$100,500,000 Expenses

$78,850,000 EBITDA

21.6% $21,750,000

Valuation $325,000,000 15x

See accompanying Worksheets for detailed Financial Model

OUR ASK

$1,000,000SEEKING AN ADDIT IONAL

ANGEL INVESTOR ROUND

Use Of Funds Flagship Hospital & WellBeing Campus

Lease, development Relocation of LTP Darlinghurst Clinic Customers – 1100+

Telemedicine Vet Release from Beta & Launch

Love That Pet MarketPlace Matching walkers, sitters and groomers with customers

Intelligent IOT Wearables & App Collars/leads/bowls plus App for ongoing customer

relationship development and yield maximisation

Recent Industry Transactions Whistle

Mars Inc – USD100.0m http://www.whistle.com/

Rover Foundry Group – USD40.0m

https://www.rover.com/ Drs Beck & Stone

WH Cloud – USD30.0m http://doctorsbeckandstone.c

om/

Evidensia

EQT Partners – EURO130.0m http://evidensia.se/

Petco CVC Capital – USD4.7BN http://www.petco.com/

Petsmart BC Partners – USD8.7BN http://www.petsmart.com/

THE FUTURE

$100MMARKET VALUATION

I N 5 Y E A R S W E W I L L D E L I V E R

$325MIN ANNUALISED REVENUE WITH A

OUR ASKTHANK YOU

lovethatpetgroup.com/investmentF O R F U RT H E R I N V E S T M E N T D E TA I L S V I S I T

O R C O N TA C T

Ke i t h Pa u l i nE xe c u t i v e C h a i r m a nL o v e T h a t Pe t G r o u p

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