lost in a branded world

Lost in a

Branded World

Massimo Hertzer

Photo: Fred Seibert via Flickr

Excessive exposure to irritating ads is distortingand manipulating consumer content.

Photo: Aftap Uzzaman via Flickr

The average adult isexposed to 5,000 ads

of any kind, every day.

Photo: cosmo_71 via Flikr

On the surface a noticeable ad may seemirritating and annoying at worst, but thats not

the whole story...

Photo: Eddy Van 3000 via Flickr 

Manipulative advertisementsdo their best to make viewers

feel that they are notconfident, cool, beautiful…

They try anyway they can to make youfeel insecure with what you don’t have.

Photo: t m via Flickr

"Advertising is the art of convincing people tospend money on something they don't havefor something they don't need"- Will Rogers

The average magazine is nearly 50%advertisements, a major loss to

consumer content and money forviewing the same ads over and over.

Photo: Jessica Spengler via Flickr

it's true that paper publications cansustain these ads and need their moneyto stay in business, but online is a whole

other story...

Photo: 401 (K) 2012 via Flickr 

Web advertising is anannoying, irritating, turnoff.

So much so that 1/3 of readers of onlinenews sites will avoid sites where

advertising conflicts with content.Photo: Christian Schnettelker via Flickr 

Luckily therewas a

"solution"...

Photo: mattwalker69 via Flickr  

The popularAdblocker Plusplugin now has

300 milliondownloads.

Internet users everywhere areridding their internet experience

of irritating advertisements. Photo: Caden Crawford via Flickr

Seems like a perfect world now,right?

Except for one thing...

Photo Steven Zerwink via Flickr 

Browsing theinternet ad

free might bewonderful,

but now we’rethe ones

causing thedeath of our

favouritepublications.

Photo: Tommaso Galli via Flickr

Can there only be

one extreme

to the next?

Photo: Steve Corey via Flickr

NO!

Recent advertising strategieshave begun to strike a balance

between advertising andconsumers online experience.

Photo: Hans Splinter via Flickr

Native advertising is aground-breaking array

of advertising forms thatcollaborates a focus onminimizing consumer

disruption by appearingin stream.

Photo: Chris Potter via Flickr

These are ads in which the user isactually giving permission to

communicate with.

Photo: Hardi Suputra via Flickr

So, we don’t want advertisementsconstantly shoving products and services

at consumers.

Photo: Marcia O'Connor via Flickr

Manipulating ourperception of true “beauty”

or “intelligence”.

Photo: Lorando Labbe via Flickr

But its clear we can't live withoutthem.

Photo: Barbara w via Flickr

A wellrounded

balance thatstrives for

enjoyable userexperience,

with consumerfriendly ads is

a universalweb browsing

essential.Photo: Kevin Gill via Flickr

For happy,healthy,people

everywhere!

Photo: Barbara M. via Flickr

Citations 1) (2016). Lifehacker.com. Retrieved 22 October 2016, from http://lifehacker.com/5824328/how­advertising­manipulates­your­choices­and­spending­habits­and­what­to­do­about­it (Slide 2)

2)Forbes Welcome. (2016). Forbes.com. Retrieved 22 October 2016, from http://www.forbes.com/sites/adamthierer/2012/05/13/we­all­hate­advertising­but­we­cant­live­without­it/#323d57d4e1c7 (Slide 21)

3)Good native advertising isn’t a secret. (2016). Sciencedirect.com. Retrieved 22 October 2016, fromhttp://www.sciencedirect.com/science/article/pii/S0007681315000841 (Slide 15, 16, 17)

4)Log In ­ ProQuest. (2016). Search.proquest.com. Retrieved 22 October 2016, from http://search.proquest.com/docview/1692898375?accountid=6180 (Slide 9, 11)

5)New Research Sheds Light on Daily Ad Exposures. (2014). SJ Insights, LLC. Retrieved 22 October 2016, fromhttps://sjinsights.net/2014/09/29/new­research­sheds­light­on­daily­ad­exposures/ (slide 3)

6)The Ad/Edit Balancing Act. (2016). AdWeek. Retrieved 22 October 2016, from http://www.adweek.com/news/press/adedit­balancing­act­

111116 (slide 7)

7)The digital media industry needs to react to ad blockers ... or else. (2016). Columbia Journalism Review. Retrieved 22 October 2016, fromhttp://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php (slide 13)

8)The Negative Effects of Advertising on Society. (2016). The Unbounded Spirit. Retrieved 22 October 2016, fromhttp://theunboundedspirit.com/advertising/ (slide 5, 6)

9)The Secrets to Effective Magazine Advertising. (2016). Business Town. Retrieved 22 October 2016, fromhttps://businesstown.com/articles/the­secrets­to­effective­magazine­advertising/ (slide 8)