l'oreal paris in second life by kzero worldswide
Post on 19-Aug-2015
5.543 Views
Preview:
TRANSCRIPT
L'Oréal Parisin Second LifeVirtual Goods, Retailing and Meta-branding
Wednesday, 30 September 2009
Real world beauty products
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Second Life skinsRecreations of real world make-up looks
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
DistributionWorking with existing meta-brands
Wednesday, 30 September 2009
A unique approach95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them
This does not work
Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them
Benefits:
Taps into existing large distribution network
Enables rapid scaling
Wednesday, 30 September 2009
Love, Aly
Wednesday, 30 September 2009
Calla
Wednesday, 30 September 2009
Lassitude & Ennui
Wednesday, 30 September 2009
Minx
Wednesday, 30 September 2009
Nuclear Boutique
Wednesday, 30 September 2009
Lassitude & Ennui
Wednesday, 30 September 2009
Nicky Ree
Wednesday, 30 September 2009
RetailingMerchandising Strategy
Wednesday, 30 September 2009
To how ‘sell’Blend into the existing environment and use the power of the Brand
Use display board method as used commonly across SL
Present product alongside metabrands
Residents ‘take’ as opposed to brand ‘giving’
Wednesday, 30 September 2009
Display boards
Wednesday, 30 September 2009
Display boards
Wednesday, 30 September 2009
Display boards
Wednesday, 30 September 2009
AdvertisingReal world/virtual world cross-over
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Going largeProduct placement in popular areas
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
User-generated contentFeedback from the target market
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
Wednesday, 30 September 2009
www.kzero.co.ukinfo@kzero.co.uk
Wednesday, 30 September 2009
top related