long road brewing synopsis

Chris Purdy Founder

Long Road Brewing

Justin ColatrellaHead Brewer

Chris PurdyFounder

Our team

Consultant BrewerAdam Mills

ConclusionThe Rochester Area lacks the resources to be a leader in brewing and manufacturing beer.

What is the problem?

Manufacturing and agriculture have declined in Rochester over the past thirty years. This has lead to a diaspora as people from the region move elsewhere to find jobs.

Rochester’s beer scene is missing innovative brewers, willing to explore untraditional brewing styles and techniques.

By making Rochester a center of brewing, we can stop economic decline, and enhance our community.

Source products locally to encourage agricultural development

Turn an underdeveloped property into a beer manufacturing center

Encourage development of new beer styles to expand the market

Our solutions

Both of our brewers have won national

awards for their recipes.

Our location is perfectly situated to encourage company growth

As a Farm Brewery, all our goods are locally sourced

Our advantages

The market

OpportunityRochester is primed for a farm brewery that focuses on local products.

Median Income $52,000

1.2 Million Residents

in Rochester

Area47% of

those ages 21-45

prefer craft beer

Saturation Level

AnalysisSmaller cities have been able to support larger levels of breweries, therefore the Rochester market is not saturated

Asheville, NC

Population 425,000

21 Breweries

1 Brewery per 4,100

people

Grand Rapids, MI

Population 1,000,000

20 Breweries

1 Brewery per 50,000

Rochester, NY

Population 1,200,000

9 Breweries

1 Brewery per 133,300

Product overview

BeerfolioWe will develop a strong lineup of beers. Our focus will be on Lagers, rather than Ales. This will separate us from our competitors, and educate our customers about the wide variety in beer.

DistributePacakgeBrewingGrain Selection

Use tap room to sell directly to public, as well as shi packaged product

to relatilers

Lagering beer typically takes one month to

develop product from grain to class

Package using half kegs, quarter kegs, growlers,

and various bottle sizes.

Find regional malters and hop farmers interested in

selling locally

Business model

Growth

Plan

We will grow by 50% during the first three years, and 10% each year after.

This growth has been achieved in similarly sized breweries.

Make personal connections with our consumers as well as

retailers.

How we will make money

-$56,866.00

$981.00

$59,898.00

$89,847.00

2016 2017 2018 2019

ROC Brewing

Rohrbach's

Three Heads

Lost Borough Lock 32 Knucklehead*

SwiftwaterWarhorse

DirectThese breweries have the capacity

to distribute on our level

IndirectThese breweries only serve the

local establishments

Competitors analysis

Cra$

 Beer  

Establishe

d  

Distrib

u2on  

Located  in  

Rochester  

On  Site  

Brew

ing  

Tank

 Size  

Farm

 Brew

ery  

Genesee  Brewing   X   X   X   X   100  

Rorhbach's   X   X   X   X   X   60  

ROC  Brewing   X   X   X   NA  

Three  Heads  Brewing   X   X   X   NA  

War  Horse   X   X   NA  

Lost  Borough  Brewing   X   X   X   10  

Lock  32  Brewing   X   X   X   X   15  

SwiFwater   X   X   X   7  

Financial GoalMaterials

3%

Human Capital10%

Equipment41%

Accounting/Legal7%

Property6%

Reserve33%This amount

allows the maximum opportunity for success and ensures a plan for future growth.

Private Investment

Loans and Grants

SBA Loan to be paid off over ten years

Local Grants

$600,000

Equity

$200,000

A healthy balance of equity and debt is important. By focusing on grants and resources from the Small Business Association, we can maximize returns for investors.

Financial Split

-$1,000,000.00

-$800,000.00

-$600,000.00

-$400,000.00

-$200,000.00

$-

$200,000.00

$400,000.00

$600,000.00

1 2 3 4

Cash Flow - High

-$900,000.00

-$800,000.00

-$700,000.00

-$600,000.00

-$500,000.00

-$400,000.00

-$300,000.00

-$200,000.00

-$100,000.00

$-

$100,000.00

$200,000.00

1 2 3 4

Cash Flow - Low

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

1 2 3 4

Cash On Hand - High

$-

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

1 2 3 4

Cash On Hand - Low

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

$1,400,000.00

$1,600,000.00

1 2 3

Sales Projections - High

$-

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

$700,000.00

$800,000.00

$900,000.00

$1,000,000.00

1 2 3

Sales Projections - Low

High Projections•  50% growth for first

three years•  $200,000 investment•  $600,000 SBA Loan

Low Projections•  20% growth for first

three years•  $120,000 investment•  $600,000 SBA Loan

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

$1,400,000.00

$1,600,000.00

Year 1 Year 2 Year 3

RePublic Brew PubMartin's Cove BrewingCranker's Brewery

Sales Models

RePublic Brew Pub:•  Madison, Wisconsin•  32% growth over three

years

Martin’s Cove Brewery•  Medford, Oregon•  45% growth over three

years

Cranker’s Brewery•  Big Rapids, Michigan•  63% growth over three

years

Return  On  Investment  

Investment   Equity  given   1   2   3   4   5   6   7   8   9   10   IRR  

 $25,000     1.00%   0%   5%   15%   26%   39%   54%   71%   88%   107%   128%   4%  

 $50,000     2.00%   0%   5%   15%   26%   39%   54%   71%   88%   107%   128%   4%  

 $75,000     3.00%   0%   5%   15%   26%   39%   54%   71%   88%   107%   128%   4%  

 $100,000     4.00%   0%   5%   15%   26%   39%   54%   71%   88%   107%   128%   4%  

 $125,000     5.00%   0%   5%   15%   26%   39%   54%   71%   88%   107%   128%   4%  

 $150,000     7.00%   0%   6%   17%   31%   46%   63%   82%   103%   125%   149%   6%  

 $175,000     9.00%   0%   6%   19%   34%   51%   70%   91%   114%   138%   165%   8%  

 $200,000     11.00%   0%   6%   20%   36%   54%   74%   97%   122%   148%   176%   9%  

 $225,000     13.00%   0%   7%   21%   38%   57%   78%   102%   128%   155%   185%   10%  

 $250,000     15.00%   0%   7%   22%   39%   59%   81%   106%   133%   161%   192%   10%  

 $275,000     18.50%   0%   8%   25%   44%   66%   91%   119%   149%   181%   215%   13%  

 $300,000     22.00%   0%   9%   27%   48%   72%   99%   129%   162%   197%   235%   14%  

 $325,000     25.50%   0%   9%   29%   52%   77%   106%   139%   173%   211%   251%   15%  

 $350,000     29.00%   0%   10%   31%   55%   82%   112%   146%   183%   223%   265%   17%  

 $375,000     32.50%   0%   10%   32%   57%   85%   117%   153%   191%   233%   277%   17%  

 $400,000     39.00%   0%   12%   36%   64%   96%   132%   172%   215%   262%   312%   20%  

Avenue

Boulevard

Main Street

Parkway

Donor Levels

Contact (585) 770-7066

longroadbrewing

Chris Purdy| CEO

longroadbrewing@gmail.com

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