logo research - lasc.edu research.pdf · logo rebrand lettermark (typography only) a lettermark is...

LASCLOGO RESEARCH

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CHARTING DIRECTION (case study)

AMHERST COLLEGEintegration of traditional typography with modern tendencies.

PRIMARY WORDMARK

PRIMARY MARK

MASCOT

PRIMARY WITH EMBLEM

ATHLETICS MARK

IDENTIFIERS OF COLLEGES

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APPROACH | A

BEFORE BEFOREAFTER AFTER

LOGO REBRAND

LETTERMARK (TYPOGRAPHY ONLY)

A lettermark is a typography-based logo that’s comprised of a few letters. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any brand.

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BEFORE BEFOREAFTER AFTER

LOGO REBRAND

WORDMARK + PICTORIAL(LOGO SYMBOL)

APPROACH | BA pictorial mark is an icon—or graphic-based logo. The image that comes to mind when you think “logo”. As a brand gets established, the mark alone is instantly recognizable.

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BEFORE BEFOREAFTER AFTER

LOGO REBRAND

APPROACH | C

EMBLEM (CONFINED SHAPE)

An emblem logo consists of font inside a symbol or an icon. These logos tend to have a traditional appearance that can make a striking impact. They are very prestigious and identifiable in their approaches.