logic models and storytelling
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A HEALTH BLOG
the connection between story-telling and logic models
April, 2016Lee Fox
PeerSpring
COLLEGE DEGREES 360
LOGIC MODELS SEEM COMPLICATED….
what are the stakeholder symptoms and needs?THE PROBLEM:
what is the over-arching priority of the solution?THE IMPACT:
assumptionsresearch, observation, trends, etc.
external factorsdetails supporting the solution need
INPUTS
activities participation
OUTCOMES
what is invested to make it happen?time, staff, money, materials, partners, etc.
what needs to be done?
immediate shifts, easy to observe
who we reach
OUTPUTS
short term
THESIS
describe the products, services, partnerships needed to succeed
describe the participants including clients and staff, etc.
intermediatebehavioral changes
VALU
E
EVA
LUAT
ION
long termfundamental social or environmentalshifts
Jon
REALLY… LOGIC MODELS ARE JUST STORIES…
Walter Lim
Uncalno Tekno
millions of poor children suffer without shoesTHE PROBLEM:
WHAT?
START WITH WHAT IT OBVIOUS TO EVERYONE
WHY? AS A RESULT: INTENDED IMPACT:
Uncalno Tekno
millions of poor children suffer without shoesTHE PROBLEM:
walking barefoot exposes children to parasites which impacts their health and wellness
sick kids don’t go to school which ultimately subjects them and their family to deeper poverty
WHY?
AS A RESULT:
WHAT?
TO ASSUMPTIONS
WHAT IS THE “THEORY OF CHANGE?”1.
Uncalno Tekno
millions of poor children suffer without shoesTHE PROBLEM:
walking barefoot exposes children to parasites which impacts their health and wellness
sick kids don’t go to school which ultimately subjects them and their family to deeper poverty
one pair of shoes can change the life of one person, one family and ultimately one community
THEORY OF CHANGE
WHY?
1.
AS A RESULT:
INTENDED IMPACT:
WHAT?
TO ASSUMPTIONS
millions of poor children suffer without shoesTHE PROBLEM:
walking barefoot exposes children to parasites which impacts their health and wellness
sick kids don’t go to school which ultimately subjects them and their family to deeper poverty
one pair of shoes can change the life of one person, one family and ultimately one community
THEORY OF CHANGE
WHY?
1.
INTENDED IMPACT:
WHAT?
TO ASSUMPTIONS
THIS FIRST THEORY OF CHANGE WILL BE WRITTEN, RE-WRITTEN AND RE-WORKED THROUGH THE ENTIRE BUILD OF YOUR LOGIC MODEL.
WHEN YOU GET TO THE LAST STEP, YOU WILL BE ASKED TO WRITE A THEORY OF CHANGE ABOUT THE INTENDED IMPACT, AND THESE TWO STATEMENTS SHOULD NOT ONLY MATCH, BUT BE THE SAME SENTENCE.
ElizabethHudy
millions of poor children suffer without shoesTHE PROBLEM:
assumptionsresearch, observation, trends, etc.
external factorsdetails supporting the solution need
THESIS
factual
ASSUMPTIONS ARE “EDUCATED GUESSES” BASED ON TANGIBLE FACTS OR OBSERVATIONS
EXTERNAL FACTORS AFFECT THE CIRCUMSTANCES OF YOUR POPULATION, SUCH AS GEO-POLITICAL, ACCESSIBILITY, TECHNOLOGY, SOCIO-ECONOMIC, ETHICAL, etc.
ElizabethHudy
millions of poor children suffer without shoesTHE PROBLEM:
assumptionsif they had shoes, they’d wear ‘em
external factorsunsanitary conditions result in infections
THESIS
wearing shoes will make these children healthier
existing solutions don’t get public support
factual
rational
WHAT IS THE “THEORY OF CHANGE?”
TO INPUT
2.
ElizabethHudy
millions of poor children suffer without shoesTHE PROBLEM:
assumptionsif they had shoes, they’d wear ‘em
external factorsunsanitary conditions result in infections
THESIS
wearing shoes will make these children healthier
people want easy ways to help others, especially GenY + GenZ
existing solutions don’t get public support
factual
rational
2.
theoretical
THEORY OF CHANGE
TO INPUT
millions of poor children suffer without shoesTHE PROBLEM:
Philippe DESMEURE
INPUTS
what needs to be invested to make it happen?
consider primary and secondary
HUMAN RESOURCES / TALENT (staff, advisors, mentors, etc.)
FINANCIAL SUPPORT (government, foundation, sponsorship, matching, donations, grants, etc.)
ORGANIZATIONAL TOOLS (board members, surveys, data tracking, etc.)
COMMUNITY CONTRIBUTIONS(partnerships, volunteers, workshops, etc.)
SUPPLIES (equipment, space, materials, transport, etc.)
OTHER (are there any resources unique to your program or the area you serve?)
millions of poor children suffer without shoesTHE PROBLEM:
INPUTS
make low-cost, durable shoes
use a BOGO (buy one, give one) model so that people can give easily
Philippe DESMEURE
primaryearlier it was identified that people want easy ways to help each other, particularly GENY + GENZ
2.
2.
millions of poor children suffer without shoesTHE PROBLEM:
INPUTS
make low-cost, durable shoes
use a BOGO (buy one, give one) model so that people can give easily
Philippe DESMEURE
capitalize with “profit-for-purpose”
primary
secondary
WHAT IS THE “THEORY OF CHANGE?”
TO OUTPUT
3.
millions of poor children suffer without shoesTHE PROBLEM:
INPUTS
make low-cost, durable shoes
use a BOGO (buy one, give one) model so that people can give easily
Philippe DESMEURE
capitalize with “profit-for-purpose”
primary
secondaryTHEORY OF
CHANGE3. giving not
only feels good, it’s good for businessTO OUTPUT
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
activities participationwhat needs to be done?
who we reach
OUTPUTS
describe the products, services, partnerships needed to succeed
describe the participants including clients and staff, etc.
Identify primary and secondary activities and target audience(s).
Link the two together.
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
earlier it was identified that giving not only feels good, it’s good for business + GENZ
3.
3.
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
3.
earlier it was identified that giving not only feels good, it’s good for business + GENZ
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
3.
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
WHAT WILL LINK THE ACTIVITIES + PARTICIPANTS?
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
WHAT WILL LINK THE ACTIVITIES + PARTICIPANTS?
visual storytelling
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
visual storytelling
WHAT IS THE “THEORY OF CHANGE?”
4.
TO OUTCOMES
OhNoDoom!
millions of poor children suffer without shoesTHE PROBLEM:
OUTPUTS
make and sell
shoes
activitiesprimary secondary
participation
secondary
primary
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
visual storytelling
biz will grow when
customers are
incorporated into the giving stories
THEORY OF CHANGE
TO OUTCOMES
4.
nicanicasather
millions of poor children suffer without shoesTHE PROBLEM:
OUTCOMES
immediate shifts, easy to observe
short term
intermediatebehavioral changes
long termfundamental social or environmentalshifts
OUTCOMES SHOULD BE “S.M.A.R.T.”(Specific, Measurable, Action-Oriented,
Realistic, Timed)
CONSIDER HOW YOUR OFFERING CAN BE MEASURED BOTH WITH QUANTITATIVE DATA (as NUMBERS) AS WELL AS QUALITATIVE as: • ATTITUDES• BEHAVIORS• KNOWLEDGE / AWARENESS• SKILLS• STATUS
IDENTIFY OVER WHAT PERIOD OF TIME (SHORT, INTERMEDIATE OR LONG)
nicanicasather
OUTCOMES
intermediateincrease in school attendance
long termincrease in overall community wellness
millions of poor children suffer without shoesTHE PROBLEM:
factual
reduced incidents of hookworm
short term
What “facts” are you able to measure as outcomes?
nicanicasather
OUTCOMES
intermediateincrease in school attendance
long termincrease in overall community wellness
millions of poor children suffer without shoesTHE PROBLEM:
public awareness of problems in developing nations
interest in philanthropy and volunteerism
reduce poverty with new crowd-sourced models
rational
factual
reduced incidents of hookworm
short termRationally, what do you predict will also happen?
earlier it was identified that business would grow when participants were incorporated into the giving stories
4.
4.
nicanicasather
OUTCOMES
intermediateincrease in school attendance
long termincrease in overall community wellness
millions of poor children suffer without shoesTHE PROBLEM:
public awareness of problems in developing nations
interest in philanthropy and volunteerism
reduce poverty with new crowd-sourced models
rational
factual
reduced incidents of hookworm
short term
WHAT IS THE “THEORY OF CHANGE?”
5.
nicanicasather
OUTCOMES
intermediateincrease in school attendance
long termincrease in overall community wellness
millions of poor children suffer without shoesTHE PROBLEM:
public awareness of problems in developing nations
interest in philanthropy and volunteerism
reduce poverty with new crowd-sourced models
rational
factual
people will give when it’s:
- easy- affordable- impactful
reduced incidents of hookworm
THEORY OF CHANGE
5.
TO IMPACT
short term
millions of poor children suffer without shoesTHE PROBLEM:
For every pair you purchase,
TOMSwill give a pair to a child in need. ONE FOR ONE.
1.
WHAT IS THE “THEORY OF CHANGE?”
millions of poor children suffer without shoesTHE PROBLEM:
For every pair you purchase,
TOMSwill give a pair to a child in need. ONE FOR ONE.
1.
THE IMPACT:improve lives one for one with better health, education and self-esteem.
Uncalno Tekno
DOES IT WORK?
millions of poor children suffer without shoesTHE PROBLEM:
THE IMPACT:improve lives one for one with better health, education and self-esteem.
Uncalno Tekno
THE PROBLEM:millions of poor children suffer without shoes
THE IMPACT:improve lives one for one with better health, education and self-esteem.
OUTPUTSTHESIS INPUTS OUTCOMES
THE PROBLEM:
THE IMPACT:
assumptionsshoes will alleviate health issues
external factorsunsanitary health conditions exist
INPUTS
activities participation
OUTCOMESOUTPUTS
short term
THESIS
intermediate
VALU
E
EVA
LUAT
ION
long term
millions of poor children suffer without shoes
make low-cost, durable shoes
use a BOGO (buy one, give one) model
produce hyper-local events with “hands-on” opportunities to feel connected to the cause
fraternities + sororities + students
involve artists and influencers
reduced incidents of hookworm
increase in school attendance
increase in overall community wellnessimprove lives one for one with better health,
education and self-esteem.
BUILD A LOGIC MODEL FOR CINDERELLA’S STORY
WHAT ROLE COULD YOUR SHOE COMPANY PLAY FOR THE LIVES OF EACH CENTRAL CHARACTER?
THE PROBLEM:
THEORY OF CHANGE
TO ASSUMPTIONS
WHY?
AS A RESULT:
INTENDED IMPACT:
WHAT?
THE PROBLEM:
assumptionsresearch, observation, trends, etc.
external factorsdetails supporting the solution need
THESIS
factual
ASSUMPTIONS ARE “EDUCATED GUESSES” BASED ON TANGIBLE FACTS OR OBSERVATIONS
EXTERNAL FACTORS AFFECT THE CIRCUMSTANCES OF YOUR POPULATION, SUCH AS GEO-POLITICAL, TECHNOLOGICAL, SOCIO-ECONOMIC, ETHICAL, etc.
ElizabethHudy
THE PROBLEM:
assumptions
external factors
THESIS
factual
rational
2.
theoretical
THEORY OF CHANGE
TO INPUT
THE PROBLEM:
Philippe DESMEURE
INPUTS
what needs to be invested to make it happen?
consider primary and secondary
HUMAN RESOURCES / TALENT (staff, advisors, mentors, etc.)
FINANCIAL SUPPORT (government, foundation, sponsorship, matching, donations, grants, etc.)
ORGANIZATIONAL TOOLS (board members, surveys, data tracking, etc.)
COMMUNITY CONTRIBUTIONS(partnerships, volunteers, workshops, etc.)
SUPPLIES (equipment, space, materials, transport, etc.)
OTHER (are there any resources unique to your program or the area you serve?)
INPUTS
primary
secondaryTHEORY OF
CHANGE2.
3.
TO OUTPUT
THE PROBLEM:
THE PROBLEM:
activities participationwhat needs to be done?
who we reach
OUTPUTS
describe the products, services, partnerships needed to succeed
describe the participants including clients and staff, etc.
Identify primary and secondary activities and target audience(s).
Link the two together.
activities participation
OUTPUTSprimary
secondaryADD INPUT
THE PROBLEM:
THE PROBLEM:
OUTCOMES
immediate shifts, easy to observe
short term
intermediatebehavioral changes
long termfundamental social or environmentalshifts
OUTCOMES SHOULD BE “S.M.A.R.T.”(Specific, Measurable, Action-Oriented,
Realistic, Timed)
CONSIDER HOW YOUR OFFERING CAN BE MEASURED BOTH WITH QUANTITATIVE DATA (as NUMBERS) AS WELL AS QUALITATIVE as: • ATTITUDES• BEHAVIORS• KNOWLEDGE / AWARENESS• SKILLS• STATUS
IDENTIFY OVER WHAT PERIOD OF TIME (SHORT, INTERMEDIATE OR LONG)
OUTCOMES
short term
intermediate
long term
rational
factual
4.THEORY OF CHANGE
5.
TO IMPACT
THE PROBLEM:THE PROBLEM:
THE PROBLEM:
THE IMPACT:1.
DOES IT WORK?
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