logic classroom - maximizing lead conversion

Presented by:

David Friedman,

Founder & President

dfriedman@bostonlogic.com

617.266.9166

Maximizing Lead Conversion

4/13/2010

Overview• Search• Stickiness• Consistency of user experience• Landing pages• User -> Lead conversion• Modal window lead capture• Social media

Consistency of the user experience

Search Engines

Consistency of the user experience

Consistency of the user experience

Be Sticky• Engaging• Interactive• Information resource• Draw the user back

for repeat visits

Your website should be the user’s ‘Go To’ source during their buying or selling process.

Averages Site vs Great Sites

• Design Matters!!!• Minimize options above the scroll• User should know where to click

Landing pages• Speaks to the keyword• Engages user• Lead capture• Useful in all kinds of marketing

– Search engine– Traditional– etc

• SEO– Keyword Rich– Google will send the user to the page they

want to, not your home page

Lead Capture

Lead Signup• Account creation• Contact form• Schedule a showing• Home valuation form• Sign up for Blog• Free report• Give them a carrot

Modal Window• Examples

Lead Management/CRM

Features• User Tracking• Deal Tracking• Property Updates• Schedule Showings• Contact listing agent• Newsletter

Benefits• Organize pipeline• Focus your time on the

best leads• Know your customer better

Closing %

Client Intelligence

Getting them to come back

Email Communication• Daily email updates• Newsletter• Drip email

Resources• Tools• Saved

Favorites• Calculators• Information• Search• Photos

Social Media• Facebook• Twitter• Linked In

Blogging• RSS

Leveraging Social Media

• Make connections• Syndicate content• Economies of scale• Generate website traffic• Engage users/community• Position yourself as an expert• Improve search engine ranking

Result:• Convert Customers!

eMail Marketing

• Effective Subjects– Provocative– Engaging

• Effective Headlines– Grab the reader– Ask a question– Challenge an assumption

• Segment your content– Help the user skim to find the content that appeals to

them

• Unique to Real Estate – Daily property updates

Questions

? ? ? ?For more information contact: David Friedman dfriedman@bostonlogic.com, or call 617.266.9166

For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com

Also, check out our main blog at www.bostonlogic.com/blog