localytics engage - preempting customer churn

Preempting Customer ChurnErik Kubik, Marketing Executive at Delivery HeroZac Aghion, Director of Product at Localytics

• Takeaway and food delivery platform

– 2,000 employees covering 34 international markets

– 10 million monthly orders from >200,000 restaurants

– $3.1 billion valuation (June 2015)

About Delivery Hero

Identifying Churn Risk CustomersKey Insights:

• Users who performed 1+ Checkout Success events in their first 14 days were 16% more likely to churn; and

• Users who performed 3+ Restaurant Tapped events in their first 3 days were 13% more likely to churn.

Localytics Predictions:

Preemptive Retention Campaign

Bottom Line Impact

Result: 11% lift in purchase retention (p-value 0.0001), representing >$11,000 direct revenue impact in the first month.

THANK YOUContact us:

zaghion@localytics.com

erik.kubik@deliveryhero.com

Data & Analytics