local search-presentation-revised

How to take advantage of search engines and social media for your local business...

THE LAST FRONTIER THE LAST FRONTIER LOCAL, MOBILE and SOCIAL LOCAL, MOBILE and SOCIAL

MEDIAMEDIA

THE LAST FRONTIER THE LAST FRONTIER LOCAL, MOBILE and SOCIAL LOCAL, MOBILE and SOCIAL

MEDIAMEDIA

Who we are and why you Who we are and why you should care.should care.

Helping business grow their online presence, build a solid reputation and capitalize on Mobile and Local Marketing Strategies

We focus on developing individualized strategies. Ideas

presented here have been successfully used by our

clients although all may not be suitable at this time for your

particular business.

Is your business Is your business easy to easy to find onlinefind online??

Are you regularly Are you regularly monitoringmonitoring and and enhancingenhancing

your reputation online?your reputation online?

Are you Are you presentpresent in all the places in all the places where your where your IDEAL Clients IDEAL Clients hang out hang out

online?online?

97% of consumers use online searches when researching products or services(BIA/Kelsey’s)

78% of consumers trust peer reviews & recommendations(the Nielsen company)

Only 14% trust ads(the Nielsen company)

The new “word of mouth” is online social media and review sites like Yelp!, Facebook, Twitter, Google Places (now merged with Google+)…

Yelp!Yelp!,, Facebook Facebook and and TwitterTwitter have 750,000,000 members have 750,000,000 members

combinedcombined

Those members seek and make recommendations for products, services and experiences

Times are rapidly changingTimes are rapidly changing

•Phone Directory•Newspapers•TV•Telemarketing•Direct Mail•Print Ads•E-Mail

• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software

Traditional advertising mediums are loosing their effectiveness

What Has What Has ““CHANGEDCHANGED””

Search ResultsSearch Results

Business Listings

What Is A What Is A Business Listing?Business Listing?

Business ListingsBusiness Listings

Organic ResultsOrganic Results

Web Page On

Local Search is when someone is searching for a product or service in a specific geographic location.

Google has referred to this as searching with a local intent.

What IsWhat Is Local Local Search…Search…

The location is included in the search termYour IP Address identifies your locationThe GPS is enabled on your mobile device The search engines algorithm interprets you are looking for something local

How IsHow Is Local SearchLocal Search Determined?Determined?

Google confirms that over 40% of all online searches have a local intent--50% are mobile searches

82% of local searches result in an offline ACTION (Comscore)

Why LocalWhy Local SEO Is ImportantSEO Is Important

For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, "E-Commerce Gets Smarter“)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)

Why LocalWhy Local SEO Is ImportantSEO Is Important

Optify's study of U.S. Google search engine results pages, conducted in December 2010, analyzed organic keyword visits for B2B and B2C websites. Optify analyzed data from 250 randomly chosen sites and an

initial set of 10,000 keywords.

How High Do I need to Rank?

Optify's study of U.S. Google search engine results pages, conducted in December 2010, analyzed organic keyword visits for B2B and B2C websites. Optify analyzed data from 250 randomly chosen sites and an

initial set of 10,000 keywords.

YOUR BUSINESS YOUR BUSINESS SNAPSHOTSNAPSHOT

Where are you?Where are you?

1 Mile Radius – Neighborhoods?

5 Mile Radius – A City?

10 Mile Radius – Multiple Cities?

30 Mile Radius – Multiple Counties?

State?

Nationwide?

Where & Who Are Your Customers?

Broad Search Radius = More time and money to get quality rankings

Narrow Search Radius = Easier to compete and quality rankings happen faster

Why? Less Competition, major internet brands don’t have a local office and your competitor down the street isn’t internet savvy......YET!!!

Where & Who Are Your Customers?

What is theWhat is the ““Long TailLong Tail””

Copyright Elliance

Local Search:

“The Death Of The Yellow Pages”According to Jupiter Media, over 64% of people who are looking for information on-line, use search engines.

65% Of All Searches are on Google

Building Your Online Foundation

Building Your Online Foundation

BASE

(NAP) Name - Address - Phone

INFLUENCE ENGINESINFLUENCE ENGINES

Popularity ContestPopularity Contest

How Many Web Properties How Many Web Properties Know Know Your NAP?Your NAP?

Influence EnginesInfluence Engines At Work At Work28.9% Of Traffic Comes From Search Engines

42.8% Of Traffic Comes From Search Engines

29.4% Of Traffic Comes From Search Engines

45.9% Of Traffic Comes From Search Engines

30.6% Of Traffic Comes From Search Engines

43.2% Of Traffic Comes From Search Engines

43.2% Of Traffic Comes From Search Engines Source: Alexa

Should You Be Should You Be ThinkingThinking ““Mobile?Mobile?””

50% of all searches for local businesses are done on a mobile phone

98% of all mobile searches are done on Google

By the end of 2011 50% of all phones were“Smart Phones” - Iphone, Android, Blackberry

Smartphone users are twice as likely to earn $100k+ per year than “dumbphone” users.

Source: ComScore, Nielson, Gartner

Mobile Searches Produce Mobile Searches Produce ““Business Business Listings!Listings!””

Text Messaging Text Messaging Email is dead, ask anyone less than 21 years old if they even have an email address!

97% of all text messages are opened

Do you leave home without your cell phone?

CreateCreate Search EngineSearch Engine Business Listings (Maps):Business Listings (Maps):

Google Places www.google.com/local/add

Bing Local https://ssl.bing.com/listings/ListingCenter.aspx

Yahoo Local http://listings.local.yahoo.com/

If you never do anything else, just build your Google Plus Local business pages!

So What Can We Do For So What Can We Do For You?You?

Conduct research and determine:-Your fastest route to more traffic with free advertising-The most effective online presence to create based on those findings-Offer offline advertising solutions that complement your online activities.

-And help manage and grow your business -And help manage and grow your business updating solutions to current effective updating solutions to current effective trends.trends.

DominationDomination

Social

Mobile Website

Localize - Foundation

Globalize

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