local mobile and social media marketing for dominion lending centres

Online Mortgage Marketing

That you can understand and actually Implement

Follow a simple Formula for Online Success in your Mortgage Business.

What We Are Going To Do Today

Generate leads and deals from your existing client database

Generate new referral business

Generate new leads and deals from Local Allied Associates even if you don’t have relationships yet

Capture a Front Page Ranking in Your Local Marketplace that Stands Out and Positions You the Local Expert!

What We Are Going To Do Today

Generate New Leads and Deals from Facebook

Put a system in place so every deal you do generates 5 Star Ratings and Viral Social Referrals

When we get just 10% of all the available traffic25 visits per day X 30 Days

750 Visits per Month

If we get 10% of those visitors as leads that is 75 opportunities per month!

Started in the Mortgage Business in 2006 at 25 years old. Right at the beginning of this whole “Internet” Fad

A Little Bit About Me

Discovered the stat from NAR that “86% of people start their home search Online”

Decided that I was going to figure out Online Marketing and use that to generate Real Estate Referrals

Online marketing worked better than I could have ever possibly imagine

Generated Millions of Dollars in Commissions for Real Estate agents and Mortgage Brokers using Google PPC

Transformational Marketing

After spending over $250,000 on Google Advertising they turned off my advertising account!

Why?

Society Has Changed

The Search Engines Are Local

Your Opportunity

We Have A Big Problem

Everyone tells you about their success online and all about the incredible opportunity that exists …BUT no one ever gives you

enough specific information to fully understand it or to get motivated enough to implement fully!

You Are a Mortgage Expert Not A Tech Nerd

So when you do understand the system you get discouraged by all of the technical hurdles involved in the process and nothing ever gets

completed fully

Here Is What Normally Happens

It’s Not Your Fault

The Solution

We need a clear concise system with a beginning and an end.

An action plan

Clear Goals

A timeline that keeps us accountable

Front Page Rankings

The Results That We Want(The Keys To Successful Online Marketing)

Overwhelming amount of 5 Star Reviews

Online testimonials that actually get your phone ringing

A viral offer to spread your message

A digital platform to spread word of mouth about your business virally

Google places page and your DLC website

The Tools We Need

The social alchemy system

Facebook business profile with a social offer

Online Advertising

Create a new text message

The # you are sending the message to is 555444

The Body of your Text Message is Cwj

Get Your Copy Of This Presentation

Step #1 – Local Google Traffic

Front Page Rankings For Free

Your Google Places Page

Front Page Rankings

The Results That We Want(The Keys To Successful Online Marketing)

Overwhelming amount of 5 Star Reviews

Online testimonials that actually get your phone ringing

A viral offer to spread your message

A digital platform to spread word of mouth about your business virally

Why Are Online Ratings and Reviews Important?

Step #2 – Social Alchemy

Generates our 5 Star Ratings

Creating An Overwhelming Amount Of 5 Star Social Proof In Your Local Market

Help us get our Incredible Testimonials

Brings in Deals From Past Customers

Brings in leads and deals from Customer Referrals

How It Works

We brainstorm the people that want to give us 5 star reviews

We create a Thank You gift that has value for them

We create example testimonials for them to use

We email them asking for a 5 star rating and testimonial

Brainstorm Your Top Value Partners

Step #1

PDF Report or Video Your Viral Thank You Gift

The Viral Thank You Gift

Positioned as a Financial Checkup

Tells a Story of Transformation From Someone Just Like Them

Answers their top 3 questions about refinancing

Overcomes their top 2 fears and makes an irresistible offer

Step #2

Create Example Testimonials

Step #3

Copy The Email

Step #4

Send The Email

Step #5

Front Page Rankings

The Results That We Want(The Keys To Successful Online Marketing)

Overwhelming amount of 5 Star Reviews

Online testimonials that actually get your phone ringing

A viral offer to spread your message

A digital platform to spread word of mouth about your business virally

Remember Our Goals?

Generate leads and deals from your existing database

Generate new referral business

Generate new leads and deals from Local Allied Associates even if you don’t have relationships yet

Break TimeStep 1 - Create a new text message

Step 2 - The # you are sending the message to is 555444

Step 3 - The Body of your Text Message is Cwj

Facebook Marketing For Mortgage Brokers

Source: 6smarketing

Facebook Business Profile

Creating Your Page

Local Business

Your Business Information

Upload Your Photo

Upload Your Photo

Create Your About Section

Creating Your Page

Upload Your Timeline Photo

Cover image dimension is 851 X 351 pixels

Profile image dimension is 180 X 180 pixels

Facebook Business Timeline

There are very strict guidelines on what you can have in your Timeline Cover

Facebook Business Timeline

No contact info such as website address, phone number, email address

No direct call to “Like” your page

No promotions or giveaways. This space is meant for Branding

The other major change is to build your “App” These allow you to build mini web pages inside

your Facebook Business Profile

This is where Facebook becomes incredibly powerful

Facebook Business Timeline

Don’t worry about the techie stuff! www.fiverr.com

Facebook Apps

Facebook Apps

This is Where Your Viral Report Goes!

Getting the Party Started and Generating Leads

Facebook PPC

Facebook PPC

In Just 3 Days 63 Likes, 6 Emails, 1 Lead

How To Run A Facebook Ad

How To Run A Facebook Ad

Congratulations!You Now Have All The Fundamentals

Front Page Rankings

The Results That We Want(The Keys To Successful Online Marketing)

Overwhelming amount of 5 Star Reviews

Online testimonials that actually get your phone ringing

A viral offer to spread your message

A Facebook profile ready to spread word of mouth about your business virally

Week 1 – Google Places Page Creation

Accountability And Timeline(The Keys To Successful Online Marketing)

Week 2 – Social Alchemy – Modifying the Email

Week 3 – Social Alchemy - Crafting Your Viral Offer

Week 4 – Creating Your Facebook Profile

Week 5 – Having Your App Developed

Accountability And Timeline(The Keys To Successful Online Marketing)

Week 6 – Launch Facebook PPC

Week 7 – Inviting your audience and setting up referral Systems

Week 8 – Maintaining Your Facebook Profile

BONUS!

Mobile Marketing

What is the #1 use for Mobile Phones?

15%-30% of email messages actually get read

94% of text messages get read!

Remember Our Text?

75% of text messages get read in less than 15 minutes!

You have the opportunity to build a mobile database years before your competition figures this out!

Text DLC to 555444

How Do You Benefit From Mobile?

ADVERTISE IT!

Get Instant Rate Updates And Learn the 3 Mortgage Questions To Ask That Can Save You Thousands!

Let Me Help Get You Going!

The Way To Get Started Is To Quit Talking And Begin Doing.- Walt Disney

Free half hour consulting session with me! Get a customized plan to make you money right away from online marketing!