liz roesel marketing manager horizon software …€¦ · ‐ ideas on what to post ‐ what...

Liz RoeselMarketing Manager Horizon Softwarelroesel@horizonsoftware.com

WHY AM I QUALIFIED TO HOST THIS WEBINAR?“Marketing is enthusiasm transferred to your customer.”

MARKETING YOUR SCHOOL NUTRITION PROGRAM

Marketing Nerd Child Nutrition Enthusiast

Quick poll! 

Who is currently using social media to promote their program?

2017 USERS CONFERENCE

Recipes for a Tasty Social Media Post

Download at: www.tiny.cc/horizonsocial

What you’ll find:‐ Ideas on what to post‐ What ingredients make a tasty social media post 

on Facebook, Instagram and Twitter‐ Best times to post‐ What smartphone apps you need to

MARKETING YOUR SCHOOL NUTRITION PROGRAM

WHAT YOU’LL LEARN

Why Marketing is Important

Linking Your Social Media Accounts

Scheduling Social Media Posts

Canva ‐ create free graphic images

Winners! Hour Long Marketing Consultation

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Why Do You Need to Market Your Meal Program?

• Changing customer perceptions• Educate your customers• Own your story

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Let’s Get Social!

1. Link Instagram to your Facebook Page2. Link Instagram to your Twitter account3. Start posting!

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Auto‐Posting: Link Instagram to Facebook

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Auto‐Posting: LinkInstagramto Twitter

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Auto‐Posting: Let’s Do it! 

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Scheduling Posts – Facebook and Hootsuite

Facebook, Twitter, Instagram, LinkedIn

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Scheduling Posts – Facebook

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Scheduling and Auto‐posting in One!

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCE

Scheduling and Auto‐Postingin One!

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCECreating marketing graphics

• Easy‐to‐use• Create custom graphic images 

and logos• Free, but there is a Pro version 

with more options• Plenty of free images, with 

some at cost ($1/each)

Let’s make a social media graphic and a logo!

MARKETING YOUR SCHOOL NUTRITION PROGRAM

2017 USERS CONFERENCEMARKETING YOUR SCHOOL NUTRITION PROGRAM

Please continue to share your social media success and reach out if you have questions!

Liz Roesel lroesel@horizonsoftware.com

@horizonk12@gabngopodcast