little lamb club newsletter issue 3, with 2, 2014
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ISSUE 2,
2014
Little Lamb
Shop 3/4 Rowling Street Casuarina NT 0810
Phone (08) 89272757 Email littlelambdarwin@gmail.com
www.facebook.com/littlelambdarwin
Little Lamb Club
Newsletter,
Issue 3, 2014
Family Business
Owners of Love Henry and
Plum talk to Little Lamb
about their businesses,
designing, what they love
about it and more!
A Taste of
Summer
Take a glimpse into
the new summer
ranges in store or to
arrive soon
WIN! Alex & Ant
summer clothing!
Bigger and better! Little Lamb expands their
clothing including bigger
ranges of swimwear, and
dressy clothing plus a new
range of pyjamas
Megan Hess Launches Alex & Ant’s new
collection
NOW CARRYING A BIGGER RANGE OF DRESSY BOYS From button
down short and long sleeve shirts, dress shorts to linen long pants, vests to blazers and even
bow ties, we will have your little man covered for any special occasion or event all in beautiful
breathable cotton. Dressy boys clothing is store now with more on the way!
Last year we introduced the brands Bebe and Fox & Finch to Little Lamb to the delight of many
customers. After the huge success the brands saw, we made sure we have expanded both the
range of styles and sizes (now going up to size 7 from Fox & Finch).
With new collections in store now, we will continue to have regular deliveries of summer
clothing from these brands continuing until October.
Here’s a tiny snippet from the July-August ranges.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 2
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 3
After nearly selling out of our small range of previous season Alex &
Ant in a week, there has been a lot of anticipation for this new
collection. This very special collection (girls only sizes 000-7 years)
uses delicious colours and amazing fabrics that are so soft you’ll
want to rub your face on them! I can’t wait to create a very special
new window display just for this new collection!
WIN ALEX & ANT CLOTHING!
In a children’s fashion
industry first, Megan Hess ,
an icon in the fashion
industry, has launched
Alex & Ant’s new collection.
Megan Hess is arguably fashions most renown and sought after illustrators, illustrating for the
likes of Gucci. Chanel and other world renowned brands. Alex and Ant’s designer and owner was
overwhelmed with excitement when she told me Megan Hess would also be illustrating for them!
The wait and secrecy of the poster is now over as the Alex and Ant 2014 summer collection is
launched... With the result being just gorgeous!
Come and see the beautiful Megan Hess poster for Alex &Ant in store and enter
their launch competition!
FOR YOUR CHANCE TO WIN A SUMMER ITEM FROM ALEX & ANT ...
SIMPLY COLLECT A BLACK AND WHITE VERSION OF MEGAN HESS’S ALEX&ANT POSTER FROM
IN STORE AT LITTLE LAMB THEN COLOUR IT IN AND UPLOAD IT TO ALEX & ANTS FACEBOOK
PAGE OR INSTAGRAM (FULL DETAILS IN STORE).
In store 19th August!
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 4
New baby boys clothing has just arrived from plum with more of
their traditionally sweet and classically smart baby range (0000-2) to
continue to be delivered through to October. Here are a few of our
favourites to come.
Arriving in September will be our first full
range of sleepwear from Plum..
Their 100% cotton summer onesies and two piece pyjama sets in
sizes up to 7 years are fun, adorable and importantly,
comfortable. They are priced at $29.95-$34.95 which means you’ll
love them as much as the kids. We’re betting they’ll quickly become
staples in many households!
Our biggest swimwear range to date is expected to arrive
late August. The range will include bikinis, one piece bathers, trunk bottoms and long
and short sleeved rash vests in sizes 000-7 years. Each style will come in a variety of different
prints, all made from cancer council approved UPF 50+ fabric. Stay updated for their arrival!
Born for it
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 5
We asked Shane Pepper, the Owner of Plum a few
questions about his business.
How did you get into the children's clothing market?
I was born into the Childrenswear industry literally. I’m
3rd generation owner of Plum (ST) of a business that has
been at the top of the Australian market for over 50
years.
What inspires you when designing?
We (the design team) search the globe physically and
online for the best ideas and inspiration to pull together
our collections.
What do you love about this industry?
Its always changing and keeps you on top of your game.
What's important to you when choosing fabrics or de-
signs?
Quality / Fashion forward / easy care.
What makes Plum special?
Plum is well know for its vibrant prints and across our
ranges including babywear, swim, sleepbags (not
stocked by Little Lamb) and PJs.
Shane and Eugenie with their children
A couple of designs from the new
summer collections from Plum
PLUM is an Australian family owned
business established in 1965 by Bob
and Nell Pepper, run for many years by
Rob Pepper, and is today owned and
managed by Bob’s grandson Shane
Pepper and his wife Eugenie.
With their 2 young children, Tommy
and Chloe, they fully understand the
needs of today's parents.
PLUM has its own in-house design team
with 3 designers with over 15 years’
experience each in the fashion
business, designing prints, graphics,
textiles, babywear and womenswear
for major international brands, as well
as being mums to 6 children between
them.
Meet the beautiful Chrystal Henry...
Mum of 3 and designer/owner of Love Henry
How and why did you get into the children's clothing market?
I used to be in the bridal and formalwear market and when I was pregnant with my first child I
decided to start making baby clothing and took it to the local markets and also was lucky
enough to get into a few “actual” stores including Little Lamb! Once the demand got too high, I
had to look at expanding the brand.
What do you love about designing and what inspires you?
I love that I can design my vision. I see something in my head and start playing around with
colours and prints and it all goes from there. I try to make my designs a little different from the
rest but still mainstream enough for most people to like it. My friends are my biggest inspira-
tion, they are always sending me messages of things they love and what they would like to see
in the next Love Henry range.
What is your favourite look/collection this summer?
I love the Elsie Collection (My own “Elsie Mae” was a newborn when I designed this range
actually!) I love the vintage prints and soft colours, perfect for beautiful little babies.
The Audrey Range has been our best seller and is really cute also. Oh and you really can’t go
past the 2 NEW boys suspender style playsuits! (see previews next page)
What do you love about this industry?
I love hearing mums say how much they love Love Henry and seeing little babies and kids
wearing it. The feeling is really very uplifting and makes the hard work worth it. Also the stores
that stock Love Henry are like friends to us and we love having a business relationship like
that. Makes working easy.
What's important to you when choosing fabrics or designs?
We are cotton growers in QLD so everything that I design is made from cotton. I love that I get
to see the cotton seed planted into the ground, the first green leaf appear from the soil, the first
white soft cotton emerging from the boll, the cotton being harvested in our very own cotton
pickers, then shipped off to be made into beautiful soft cotton fabrics to be used all over the
world and maybe in my very own Love Henry designs.
What makes your brand special?
Every Love Henry product was designed in an
environment where the word “Mum” is used
about 50 times a day, yes, I am a WAHM! My
daughters give me feedback on my designs and
tell me their favourites. They have actually
designed a few pieces themselves which they
feel extremely proud of when the samples are
made! (My eldest daughter is only 6!) Love Henry
is special for this reason.
Can you give us a little summary of you and
your business?
I am a regular Mum with regular problems, I am
just lucky enough to be doing something that I
love surrounded by the people I love. I am thank-
ful for the support of my family, friends, stockists
and the beautiful customers that love Love Henry.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 6
Chrystal Henry
with her three daughters
Thank you Darwin for making
Little Lamb Love Henry’s #1
Stockist once again!
Love Henry’s 2014-15 super sweet summer range is expected to arrive
(with loyal fans eagerly waiting!) late August-Early September
Three stunning girls collections can be mixed and matched together and
will each include playsuits, dresses, rompers, singlets, shorts and skirts,
while the smaller but equally adorable range for the boys will include
polos, shorts, singlet and new designs in the best selling playsuit with
suspender straps. All collections have new exclusive fabrics with prints
designed by owner/designer Chrystal Henry, featuring their trademark
appliqués with button and ribbon details, always with a vintage touch.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 7
Audrey
Elsie
William &
Digby
Evie
All Dressed Up
Marquise’s new summer
fashion collection will be in
store very soon (arriving
late August) and will feature
vintage prints from bicycles
to navy florals, as well as
summery pink prints and
quirky images (we love the
Snappy Croc range!).
TUTU CUTE AND TOO COOL FOR SCHOOL!
Vibrant and fun tutus
along with a range of
seriously adorable
children's sunglasses
from hootkid are in
store now! Tutu dresses ($44.95)are
available in sizes 1-7 yrs . Sunglasses
($14.95) come in a case and provide
UV 400 medium glare protection.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 8
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3, 2014 ,PAGE 9
Peapod Nappies
These award winning modern cloth
nappies ($19.95 each) are easy to
use, are fully adjustable and are
available in a variety of lovely colours
and cute prints.
The microfiber lining is soft on babies
bottom and doesn’t hold moisture to
stay dry against their skin. Wetness is
soaked into the bamboo absorbers
which will provide up to 4 hours
protection. Bamboo is also naturally
antibacterial and holds well under
compression (unlike synthetic fibres,
moisture won't squeeze out when
baby sits down). The outer layer has
a high quality PUL coating is
breathable while providing a soft,
waterproof barrier preventing leaks.
The adjustable fasteners, contoured
back elastic and shaped leg casing
have all been designed to create a
snug, trim fit meaning not only do Pea
Pods look stylish, they allow your
baby to wear normal sized clothing
over the top without being bulky and
uncomfortable. The leg elastic is fully
adjustable so you can get a perfect fit
from 4kg right up to 16kg in the one
sized nappy.
Peapod Bamboo Flushable Nappy Liners
Our peapod bamboo flushable nappy liners ($9.95 for a roll of 100) make
changing cloth nappies a breeze! They are soft against baby’s bottom,
wetness goes through and holds the solids so you can just take to the toilet
and flush! They can be used with any brand of cloth nappy and are also
popular to be used as wipes!
To make your own wipes mix 2 cups of hot water, 1 tbs coconut oil and 1
tbs of baby wash then submerge a roll of liners to soak up the liquid.
An empty wipes container fits the roll perfectly and keeps them moist.
Pea Pods are easy to wash and don't require soaking. The materials are stain resistant and a
normal machine wash will provide a thorough clean. Because the absorbent insert can be
removed, they are also very quick to dry.
Night Boosters ($4.95) are also
available to increase absorbance, and
when used with a regular absorber
provides up to 12 hours protection
overnight.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 10
Backpacks and lunch bags in store now!
If you are looking for an
adorable and sturdy back-
pack and/or insulated lunch
bag Little Lamb has you
covered!
Our Skip Hop animal back-
packs ($35.95) are a very
popular choice for an every-
day get around bag and are
great for preschool. They
have a front pocket so you
can keep things separated,
side bottle pocket for easy
access to water and padded
straps which are perfect for
little ones wanting to carry
their own bag. The lunchies
($22.95) have an internal
mesh pocket and a snap clip
on the handle so you can
attach it to the outside of a
bag.
The Stephen Joseph items are larger than the Skip Hop range, more suited for ‘big school’, if
you need to pack lots for childcare, or travelling and overnight stays. The backpacks ($39.95)
have a heavy duty wipe clean vinyl outer and the lunchboxes ($29.95) have a zippered outer
front pocket, mesh inside section and Velcro strap inside to secure a bottle to avoid crushing
other food inside.
SKIP HOP STEPHEN JOSEPH
From their very first day right
through to year 12, this book
captures their school years,
all designed for the Australian
school system.
Simple, fun prompts, including best friends,
favourite TV shows, favourite subjects, teachers,
likes and dislikes, and what they want to be when
they grow up help you record their experiences
and dreams each year.
As they grow older, they can even complete the questions themselves… they’ll love looking
back on it in years to come! Revealing, insightful, and often quite funny, this is the perfect way
to keep everything safe in one place. Pockets for every year keep certificates, artwork,
stories and report cards.
The School Days record book is designed with a Hardback ring bound folder with plenty of
room for every year and includes extra pages to record special memories, such as school
camps and excursions, family holidays and more. $36.95
School Days Record Books
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 11
A Book About Me-Australia’s #1 baby record book!
Record every priceless (and amusing) memory and
milestone with this stylish, practical and easy to use baby
book ($46.95).
This unique record book makes it easy to keep track of
everything quickly with cute, practical and often
amusing prompts, from first tooth and steps to first paint-
ings, pets and haircut, as well as an ‘Unforgettable
Moments’ page to record the funnier side of parenting.
You can remove and rearrange the pages with the loose-
leaf format, so you can customise your book to reflect
your specific journey. The Book About Me includes
space for both mum’s and dad’s experience and also lets
you record the thoughts of a modern extended family.
It even has optional pages about
pregnancy, fertility treatments and
adoption, Christenings and naming
days. Any page that might not be
appropriate for you (or you don’t fill
the page out!) is easily removed so
you don’t have empty pages in the
book once finished.
I love that this book is specifically
Australian, so it uses Australian
spelling (including Mum) and
includes a very cute “my Australian childhood” page with things like “My First Freddo”.
I think this is the best and most comprehensive (yet easy to use) record book I have come
across on the market!
Welcoming.... We are delighted to introduce La Toya’s beautiful
new baby Allexa (wrapped of course in
Aden+Anais!).
Both mum and baby are doing really well and
we’ve enjoyed lots of beautiful cuddles in store.
Allexa is the third Little Lamb from our team to be
welcomed in the last 2 years (both girls from my
staff members!)!
What a lovely thing to be able to watch two staff
member’s bellies blossom and then welcome these
bundles of joy.
I wish La Toya and her family all the best and will
miss her working at the shop everyday!
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3, 2014 ,PAGE 12
Love Henry Picnic Rugs and Cot Blankets
Using the same gorgeous
signature fabrics from their
2013-2014 collection these 110
x 110cm picnic rugs from Love
Henry ($49.95)are easy to roll
up and fasten with Velcro, and
have a carry handle for easy
transport when you have full
arms.
As they have a cotton (not felt)
top, grass won’t stick to it and
they are machine washable.
The waterproof PVC backing means you can have baby lay on the grass at a park even when
the grass is damp! These picnic rugs make a beautiful but very practical gift.
Perfect for this beautiful weather!
Also new to the Love Henry range are their
cot blankets (see right, $89.95) which are
100% cotton and 100% beautiful.
If you love the vintage look, you’ll love their
cot blankets!
Like their famous singlets, Marquise’s range of
children’s underwear offers soft quality
cotton and a superior fit at great prices.
Previously not sold anywhere in Darwin, Little Lamb
will be keeping Marquise underwear in sizes 2-3 up to
6-8 as a staple stock (to the delight of many mums who
have been asking for them so they don’t have to buy
them from Myers).
A variety of colours and prints are available in pack of 2
jocks/undies or single boys trunks $12.95-$13.95
Undies and Jocks!
Little Lamb lovingly carries a range of premmie clothing as
small as 0000000 (yes, that’s 7 zeros!).
The Purebaby range of premmie cloth-
ing includes bonnets mittens, booties,
singlets and rompers. The kimono
style is designed to be able to dress
baby easily and enables cords and
tubes to be fed through them.
Made from soft organic cotton, there
are no inside seams and they tie with a
ribbon instead of a stud on the inside,
to protect their delicate skin.
Premmie size guidelines:
0000000 up to approx 1 kg
000000 up to approx 2 kg
000000 up to approx 3 kg
After a huge call for more 00000 items we have also expanded
the more decorative range of 00000 outfits from Bebe
providing parents with more options for small babies!
Premmie Clothing
Purebaby singlets are available
in sizes 0000000-00000.
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014,PAGE 13
All Dressed Up
LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 14
Sandwich and baguette sets
Joining our lovely range of role play food sets are
the create a sandwich or baguette kits.
These adorable sets include the wooden roll or
bread slices and a variety of wooden and sturdy
felt salads and meats.
The dry season is the perfect time to get outside
and have a fun pretend picnic!
$15.95 each set.
Every day, more than 700 children are born HIV positive.
Treatment exists that costs as little as 40 cents a day to
prevent the transmission from mother-to-child.
10% of the retail price of every aden + anais Special Edition
Item will go to the Global Fund to fight AIDS. The global
fund uses 100% of its funds (with no overheads taken out)
to finance HIV/AIDS programs.
One aden + anais (PRODUCT)RED™ can provide up to 12
days of life-saving medicine to help prevent a mother living
with HIV from passing the virus to her baby.
Little Lamb is proud to be a part of the (product) RED
initiative and has the entire collection in store now.
The cotton muslin collection includes swaddles in a 2 pack
($39.95) and 4 pack ($51.95), pack of 2 burpy bibs (burp
cloths which can later be used as bibs, $29.95), pack of 3
large bibs with adjustable snap closures ($29.95) and
blankets ($59.95).
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