literature review in sports marketing

HOW TO PREPARE

ADELICIOUSTHESIS

1970

2009

2004 2005 2006 2007 2008 2009

996

1202 1183

1444

1737

1294

MARKETING

21650

USAENGLAND

CANADA

GERMANY

AUSTRALIAFRAN

CE

NETH

ERLANDS

BUSINESS M

ANAGEMENT

ECONO

MICS

OPERATIO

NS RESEARCH

& M

ANAGEMENT SCIENCE

ENGIN

EERIN

G, INDUST

RIAL

SPORTS&MARKETING

21650

MARKETING

126

BUSI

NESS

52

HOSP

ITALIT

Y, LE

ISUR

E, SP

ORT &

TOUR

ISM

39

MAN

AGEM

ENT

35

SPORT

SCIE

NCES

32

CO

MM

UNIC

ATIO

N 12

SOCI

OLOGY

11

BUSI

NESS

, FIN

ANCE

3EN

GINE

ERIN

G,

MAN

UFAC

TURI

NG 4

MARKETING

SPORTS

&MARKETIN

G

SPORTSMARKETING

& MANAGEMENT

SPORTSMARKETING

& MANAGEMENT

2009 2008 2001 1996 2003

6 6

3

2 2

JOURNAL OF SPORT MANAGEMENT (9)MANAGEMENT DECISION (3)TOURISM MANAGEMENT (3)INTERFACES (2)EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT (1)

Symbolic purchase in sport: the roles of self-image congruence and perceived quality

Understanding customer loyalty through system dynamics: the case of a public sports service in Spain

Exploring Substitutability Within College Sports Through Hierarchical Choice Processes

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

Relationships among spectator gender, motives, points of attachment, and sport preference

Image and investment: Sponsorship and women's sport

BUSINESS

HOSPITALITY

SPORT SCIENCES

REHABILITATION

SPORT & TOURISM

LEISURE

3

CUSTOMERSEGMENTATION

BUSINESS (139)

OPERATIONS RESEARCH & MANAGEMENT SCIENCE (120)

MANAGEMENT (119)

COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE (103)

COMPUTER SCIENCE, INFORMATION SYSTEMS (76)

USA ; 163

PEOPLES R CHINA ; 93

TAIWAN ; 33

ENGLAND; 32

GERMANY ; 20

SOUTH KOREA; 20

BUSINESS25%

OPERATIONS RESEARCH & MANAGEMENT SCI-

ENCE 22%

MAN-AGEMENT

21%

COMPUTER SCIENCE,

ARTIFICIAL INTELLI-GENCE

18%

COMPUTER SCIENCE, INFORMATION SYS-

TEMS 14%

2001 2007 1995 1998 1999

3 3

1 1 1

SERVICE

SECTOR

CUSTOMER

SEGMENTATION

Integrating decision trees and cognitive maps for market segmentation in service sector

Services pricing through business value modeling and analysis

Customer satisfaction measurement in the private bank sector

SERVICE

SECTOR

CUSTOMER

SEGMENTATION

ENTE

RTAI

NM

ENT

SPORTSMARKETING

5Market segmentation based

on age and attitude toward

the past:

Concepts, methods, and findings concerning

nostalgic influences on customer tastes

SPORTS MANAGEMENT

SPORT SC

IENCES

ORTHOPEDICS

SURGERY

MEDICIN

E, GENERAL &

INTERNAL

REHABILITATIO

N 498 258 136 82 71

1180

MANAGEMENT DECISION

SPORTS TOURISM

MANAGEMENT DECISION

SPORTS TOURISM

Progress in sports tourism research? A meta-review and exploration of futures

Innovation of the Management Regime of China's Sports Tourism

TOURISM AND SPORT: MANAGEMENT OF EVENT OPERATIONS

An integrated model for cultural events

Integrating environment in the Olympic Games. A guide to green major events based on lessons learned from the Athens 2004 Olympic and Paralympic Games

Reflecting the Public Value of Sport

Benchmarking of elite sport systems

Understanding customer loyalty through system dynamics: the case of a public sports service in Spain

SPORTS MARKETING

HOSPITALITY, LEISURE, SPORT & TOURISM

MANAGEMENT BUSINESS SPORT SCIENCES ENVIRONMENTAL STUDIES

15

11

9

7

3

JOURNAL

OF

SPORTS

MANAGE

-MENT Exploring Substitutability Within College Sports Through Hierarchical Choice Processes

INTERNATIONAL

JOURNAL OF

SPORTS

MARKETING

& SPONSORSHIP

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products

Global success in sport: the effective marketing and branding of the UEFA Champions League

TOURISM

MANAGEMENT

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge

The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective

The MEDIA EFFECT & SPORT

JOURNAL OF HUMAN KINETICSSports Media in Turkey: A Sample on the University Students

RESEARCH QUARTERLY FOR EXERCISE AND SPORT

Italian women's television coverage and audience during the 2004 Athens Olympic Games

JOURNAL OF SPORT MANAGEMENT

Effects of sport event media on destination image and intention to visit

SEX ROLES Gender stereotyping in televised media sport coverage

SEX ROLES

WHAT HAS

CHANGED?

Gender, Sexual Prejudice and Sport Participation: Implications for Sexual Minorities

Situating work-family negotiations within a life course perspective: Insights on the gendered experiences of NCAA division I head coaching mothers

How did the sport make you feel? Looking at the three dimensions of emotion through a gendered lens

Creating and sustaining gender diversity in sport organizations

Gender role orientation of athletes and nonathletes in a patriarchal society: A study in Turkey

An investigation of job satisfaction and female sports journalists

Gender stereotyping in televised media sport coverage Influence of age,

gender, and context on attitudes toward Sexist/Nonsexist Language: Is sport a special case? Gender and video game performance

Influence of sport participation upon sex-role orientation of caucasian males and their attitudes toward women :

“the effect of gender-schematic processing on decisions about sex-inappropriate sport behavior”

EACH PRESENTATION

SHOULD HAVE

A STORY

&

MINE IS THE ONE

THATDELICIOUS