litebi webinar - business intelligence & sales

Webinar 16th February 2012

Business Intelligence, Sales and Marketing

LITEBI 2012 ©

Webinar 16/02/2012

Content

Introduction to Business Intelligence (5 min.)

BI at Marketing & Sales (2.5 min.)

Sales analytics, Sales activity control, On-off marketing Intelligence(5 min.)

LITEBI 3 Demo – ACOMP (10 min.)

Q & A (10-15min.)

Webinar 16/02/2012

Webinar 16/02/2012

Software tools that allow to turn data into

useful information to take better decisions

What is Business Intelligence?

Savings

Time and Money

Automatic Procedures

No Maintenance

Less spreadsheets / Manual reports

Business Control

+ Information

+ Updated

+ Visual

+ Flexible

Webinar 16/02/2012

Cloud Computing

Easy

Online Plataform

No installation

No maintenance

Easy Interface

Affordable

SaaS / Cloud Computing

Pay-as-you-go

No license costs

No hardware investment

Software Service

Webinar 16/02/2012

Using BI at Sales & Marketing

Other sources

CRM / ERP

Data Integration Business Intelligence Solution

OLAP

Dashboards

Maps

Mailing

Workspace

VP Sales Area Manager Marketing Manager

Sales

I know what is and what isn’t working. Where and how we are getting results.

I can analyze which members of my

team are performing better.

I can analyze and understand the evolution of my

campaigns

I get easy access to information on my sales, prospects,

goals, etc…

VP os Sales, CMO,

Salesperson, CEO, etc..

CEO

I get updated sales KPIs i can trust

Webinar 16/02/2012

Sales Analytics

Some Examples

Data Source (ERP, Accounting, …)

Metrics

Quantity Sold, Avg. Price, Total Sales, Cost,

Margin / Profit, Quantity Ordered, …

Webinar 16/02/2012

Sales Activity

Some examples (control calls, visits, the

pipeline, outlooks, etc..)

Data Source (CRM)

Metrics

Total Calls, Total Visits, Total Opportunities,

Conversion rate (lead to opportunity,

opportunity to sale), Sales Activity cost.

Webinar 16/02/2012

Offline Marketing

Some Examples (Market Intelligence)

Data Source (CRM, ERP, Purchased Databases)

Metrics

Leads, Opportunities, AVL (Average Lifetime

value), Number of customers, Number of

potential customers, etc…

Webinar 16/02/2012

Online Marketing

Some Examples

Data Sources (Google Analytics, Facebook,

Twitter, eCommerce, CRM, etc…)

Metrics

Visits, Followers, Twitter Impact, Generated

Leads, Conversion rates, Channel efficency,

etc..

Webinar 16/02/2012

LITEBI Demo

Sales & Marketing BI examples using LITEBI’s demo space Acomp

Webinar 16/02/2012

Webinar 16/02/2012

Thank you for attending!

Contact info:

Website: www.litebi.com

Presenter: javier.gimenez@litebi.com

Partners: partners@litebi.com

Marketing: marketing@litebi.com