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Coldwell Banker®
Listing PresentationPrepared especially for:
Debbie Bales
For Marketing the Property Located at:
39 Diggs Dr.
Prepared by:
Orrin Banner, CDPE
Sales Associate
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Coldwell Banker Traditions
312-A Lightfoot Rd.Williamsburg, VA 23188
Date: December 10, 2012
©2012 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed toColdwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity.Each Office Is Independently Owned And Operated.
December 10, 2012
Debbie Bales39 Diggs Dr.Hampton VA 23666
Dear Debbie:
Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me outlining your financial goalsand time considerations. You will receive competent and professional service when you select me and ColdwellBanker Traditions to represent you. We have represented many families in this areaconcluding transactions that realize maximum value in a reasonable time. I hope youwill select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us indetermining the market value and pricing of your home. I hope the information includedon me and Coldwell Banker Traditions will confirm that I am best qualified to marketyour home.
Sincerely,
Orrin Banner, CDPESales Associate, REALTOR®
A Message From The President
The Coldwell Banker® brand was founded in 1906 on a
commitment to professionalism and customer service that remains
the core of our business philosophy today. We are the nation's
oldest real estate organization and our experience has helped
make the dream of homeownership a reality for millions of families.
Our website is a reflection of our belief in customer service and
provides an exceptional real estate experience.
Whether you are a first-time buyer or in the process of stepping up
to your "dream home," coldwellbanker.com is a great place to
begin the process. We have made everything available to you 24/7
and only a click away - including information on over 200,000
properties for sale and access to the brightest and most
professional Sales Associates in the real estate business.
Coldwell Banker® Sales Associates are the reason clients continue to work with Coldwell
Banker, transaction after transaction. Their knowledge and experience can guide you through
the real estate process from log in to move in and help you with all of the details before, during
and after the sale.
On behalf of everyone at Coldwell Banker®, I would like to thank you for choosing us to help
you with your real estate needs. If you have any suggestions on how we can create an even
better experience, or if you just want to share a real estate story with us, please contact us.
We look forward to seeing you in the future on our website and in our offices.
Jim Gillespie
President and CEO
of Coldwell Banker
Real Estate LLC
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Legacy and Network
ª Global presence: in 49 countries and over 3,500 offices worldwide
ª Over 80,000 sales associates and brokers
ª Over 100 years of real estate experience
ª First to offer Seller Services Guarantee, which puts our commitment
to you in writing
Over 100 Years of Real Estate Innovation
The real estate company was founded on August 27, 1906 on the heels ofthe devastating 1906 fire and earthquake that leveled San Francisco. Ayoung real estate agent, Colbert Coldwell saw the need for honest,knowledgeable real estate services to help the city rebuild. As thecompany grew, he hired Arthur Banker as a member of his staff. The twobusinessmen eventually formed a partnership, and in 1914 officially namedthe company Coldwell Banker®.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
How Coldwell Banker®
Meets The Needs Of Sellers
While others may talk about customer service, we ask, listen, andtake action.
Listening to our customers
We continually survey our customersto find out what is important to them.For us, the listening and learning never stops.
Guaranteed service standards
We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell
Banker Seller Services Guarantee.
Customized marketing plan
We carry out our promises with a MarketingAction Plan specifically designed to meet theneeds of each seller.
We deliver consistent, predictable,reliable performance — Guaranteed!
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
What Is Important To YouIn The Sale Of Your Property?
We have asked thousands of home sellers what is important tothem. Most share five priorities:
ªThe best price
ªThe shortest time
on the market
ªConvenience
ªGood communications
ªDiligent effort by us
Rank the following needs in order of
importance, 1 to 5:
(1 = not concerned to 5 = concerned)
Broker's qualifications _______
Home enhancement
recommendations _______
Pricing _______
Marketing and advertising _______
Promotion on the Internet _______
Open houses _______
Avoiding inconvenience _______
Staying informed _______
Time on market _______
Security of your property _______
Buyer's financial qualifications _______
Financing options _______
Negotiation strategy _______
Closing costs and net proceeds _______
Handling the details _______
Post-sale follow up _______
Other _______
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Marketing Action Plan
We carry out our promises with a plan uniquely designed for eachproperty.
Promotional strategy
We will work with you to develop amarketing plan to attract prospectivebuyers to your property.
Property Preview
We will conduct an office preview ofyour property.
Price and terms offered
A thorough Competitive Market Analysis is thekey to determining realistic price and terms.
Negotiating and managing the sale
We will work to pre-qualify and pre-approveprospective buyers, negotiate terms that arefavorable for you, and manage the details of thetransaction.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
The Coldwell Banker®
Seller Services Guarantee
MARKETING ———
We will develop amarketing plan thatwill utilize proventechniques to helpsell your homequickly, and for thebest price possible.
——— CUSTOMER SERVICE
Whether before, duringor after the sale, we arecommitted to meeting yourneeds in a professional andtimely manner.
——— COUNSELING
SERVICE
We will represent youand your interests withprofessional and reliableguidance throughout theentire transaction.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Property Promotion
We will promote your property in the most effective ways to get you the best price in the shortest possible time.
coldwellbanker.com
Your property will be placed on ouraward-winning national website, wherebuyers can learn about your homewith the Coldwell Banker® PersonalRetriever.
Multiple Listing Service
We'll get your property on the MLS so local realestate professionals can have immediate accessto information about your home.
Buyer's Guide and newspaper
advertising
Your home will be listed in local Buyer's Guidesas well as our regular, classified advertising.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
coldwellbanker.com
The following search options and tools are available on the newProperties Real Estate Search section:
ª Lifestyle Search*: From publictransportation to wide open spaces,restaurants to trendy neighborhoods,those who are focused on location,location, location can rate whichlifestyle characteristics are important tothem.
ª Affordability Radar*: For the budgetconscious, this tool enables users toidentify upfront if a home oncoldwellbanker.com fits within theirbudget based on their householdincome, monthly debts, available fundsand loan terms.
ª BlueScape®: Built for dreamers anddesigned for home buyers, BlueScapeallows consumers to experience thehome searching process in an entirelynon-traditional way, by rating abstractimages with thumbs up or thumbsdown. The BlueScape technologyserves up listings that match eachindividual’s inherent preferences.
ª Coldwell Banker On Location®: Honing in on video as the future of realestate, Coldwell Banker’s brandedYouTube channel provides thousands ofvideos, including community videos,virtual tours and agent videos.
ª Home Listing Report: The ColdwellBanker Home Listing Report allows sitevisitors to compare the average homeprice listing for a four-bedroom,two-full-bathroom home in more than2,300 markets so they can see howeach area stacks up in affordability.
ª Mobile Apps and Mobile Sites: Users can download the mobile app thatfits their needs to search for a homeanywhere, anytime from their iPhone,Android, iPad or other handheld device.
*Note: The Lifestyle and Affordability searchoptions are not included on the Coldwell BankerCanada website (coldwellbanker.ca).
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
An Innovation Leader
ª Use a multi-screen approach to reach the new generation of buyers:
ª The first national real estate brand to customize our
site for smartphone screens such as the Blackberry and iPhone
ª The first to have listings on GPS
ª The first national real estate brand to launch an iAd for iPad
ª A listing distribution strategy:
ª Delivers listings to sites such as Realtor.com, Trulia,
Zillow, Yahoo! Real Estate & more
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
An Innovation Leader continued
ª Coldwell Banker On Location is the first dedicatedvideo real estate channel on YouTube
ª Video topics include:
ª Agent videos
ª Office videos
ª Video listings
ª Community videos
ª Smart tips and news related videos
ª Allows buyers to search for videos via a map
ª First to use dynamic IP lookup on the channel
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Advertising
Our advertising program is designed to generate buyer prospectsfor your property.
Home Buyers know the
Coldwell Banker®
name
Our national advertising on network andcable television predisposes Home Buyersto consider Coldwell Banker listedproperties.
Greater name recognition
through public relations
Our leading national public relationsprograms create recognition for localColdwell Banker listings among HomeBuyers throughout North America.
Local advertising
We will provide you with tools to create greatlocal and regional advertising and publicrelations programs.
Coldwell Banker yard sign
Our nationally recognized Coldwell Bankeryard sign is a highly effective advertising toolthat promotes your property 24 hours a day,7 days a week. Calls generated from our yardsign come from prospective buyers who arealready interested in your neighborhood, haveseen your property and are eager for moreinformation!
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Information Sources UsedBy Buyers In Home Search
Real estate agents are the primary resource used by buyers in ahome search.Your Coldwell Banker® Sales Associate is an educated and experienced real estate expert and one of your primary information sources throughout the home selling process.
Coldwell Banker Sales Associatesmarket properties uniquely. Wecombine the power of our nationaltelevision, radio and print advertisingwith our local newspaper efforts andlocal promotions to offer every listedproperty unparalleled exposure.
coldwellbanker.com, our award-winning Website provides you with access to a comprehensivenetwork of residential real estateproducts/services and related links to meet yourneeds.
Coldwell Banker yard signs are highlyrecognizable and convey high expectationsabout property quality. Yard signs can becustomized to provide immediate information,like agent phone numbers and Open Houseopportunities.
Source: National Association of Realtors®
Profile of Home Buyers and Sellers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Rapid Response
ª When homebuyers inquire about your home, they want a rapid response
ª Our proprietary lead management tool lets me and my team answer
every lead quickly and professionally
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Personal Touch &Timely Response
You will hear from me regularly on the progress of our marketingactivities.
Results
We will report the results of eventssuch as open houses and propertyshowings.
Trends
We will discuss current trends in buyeractivity, interest rates and competitiveprices.
Suggestions
We will share suggestions from other realestate professionals who have previewed orshown your property.
Progress
We will provide a weekly progress report on thepromotion and sale of your property.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Presenting
Coldwell Banker Concierge®
We'll sell your house and help you take care of the details that goalong with it.
The Coldwell Banker Conciergeprogram is a convenient, time-savingservice that will help make your houseselling experience smoother.
Service Providers
Through the Coldwell BankerConcierge program we will provideyou with the names and phone numbersof service providers from our listin your neighborhood. ParticipatingColdwell Banker offices will callthe providers you need and arrangeappointments that are convenient for you.
Ongoing Service
We also offer our assistance well after you'rein your new home.
It's just one more way your local
Coldwell Banker office is making
house selling simpler.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
The Steps to Selling a Home
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Open House
Open houses can help bring interested Home Buyers through yourdoor.
An important part of our
marketing plan
A well-staged open house can be apowerful way to show off yourproperty to interested buyers.
Aggressive promotion to attract more
buyers
We will advertise your open house and promoteit in advance in the surrounding area to attractthe attention of buyers who are searching for ahome in this neighborhood.
Maximum impact
We will schedule open houses whenappropriate, and as agreed to in advance withyou, for the greatest impact on the market.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
An Important Message AboutThe Value of Your House
Market Value
Your house has many values to the taxassessor, your lender and insurancecompany, and to you. It also has what'scalled "market value" to prospectivebuyers.
The best price obtainable can only bedetermined by testing the market andchallenging the competition. In the end,the market dictates the value based oncurrent conditions, number of HomeBuyers, etc.
Competitive Market Analysis
The price at which you choose to market yourproperty will be an estimate of the "test results"once your house is placed on the market. Tohelp determine a price for your home, aCompetitive Market Analysis is included inyour customized Marketing Action Plan.
Buyers do "comparison shopping" and theCompetitive Market Analysis focuses onproperties on the market competing for buyerattention. Houses that have been recently sold,and houses that did not sell, are also examinedto see what recent buyers were and were notwilling to pay.
The price of your house must attract
enough attention among buyers and
brokers to generate showings and
offers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
What Affects The MarketValue Of Your Property?
In understanding the market value of your property, we must deal withsome factors that are "given" — we have no control over them:
Physical qualities of your property
q Location
q Age
q Size of house and lot
q Floor plan and architectural style
Market Conditions
q Interest rates and availability offinancing
q Buyer demand
q Prices of recently sold properties
q State of the economy
q Seasonal demand
The Competition
q The number of similar properties for sale
q Their prices, financing terms, location andphysical condition
Some factors have no effect on thecurrent value of your property:
Original price
q What you originally paid for your house
Needed proceeds
q The cash proceeds you want or need fromthe sale
Opinions
q What people say your property is worth
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
What Is The Best PriceObtainable For Your Property?
Buyers dictate the best price obtainable.
Buyers compare properties
Home Buyers engage in comparisonshopping. They will not pay morefor a property than they could payfor another, similar one.
Realistic prices attract buyers'
attention
The price at which your house ismarketed must attract enough attentionamong buyers to generate showingsand offers.
A Competitive Market Analysis will
give you a solid foundation for the
realistic pricing of your property
by showing what buyers are willing
to pay.
Recently Sold
Reveals what buyers have actually paidfor similar properties.
Currently for sale
Shows the properties that are competingfor buyers' attention right now.
Did not sell
Demonstrates what buyers have notbeen willing to pay under currentmarket conditions.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
ª If your property is priced right, morebuyers will be interested when it firsthits the market.
ª Since buyers base their selectionon fair market value, not the askingprice, more buyers will consider yourproperty when it is priced competitively.
ª Lenders rely on independent fee appraisers to verifythat a sale price is at fair market value. Therefore, if aproperty fails to appraise at fair market value, it willeither force the buyer to make up the difference in cash or cause the sale to fall through.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Setting the Right Price
Priced right and ready to show opens your home to a great number ofpotential buyers.
ª Hit the market as a hot property. Priced right, more buyers will beinterested
ª Mortgages are based on fair market value, priced competitivelyequals more potential buyers
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
18 Point Marketing Plan
First Week on the Market
* List property on MLS * Create a first appearance report * Take photos of subject property * Push property onto over 535 internet websites * Create Visual tour or property and link to MLS * Post listing onto Coldwell Banker web site * Post listing on REALTOR.com as a preferred listing * Create flyer on property * Provide empty Flyer box
Second Week on the Market
* Invite local Realtors to tour home. * Post property Visual tour onto You Tube channel * Email flyer to over 100 local agents * Provide at owners expense a home inspection (optional)
Additional marketing
* Send out just listed post card to 50 local homeowners * List property with local base housing web site. * Inspect property monthly * Purchase Domain name for Address *Create Web page for subject property *Create QR code for property
On-going
- Show property to prospects. * Review price based on agent input & market conditions. * Contact Showing agents after each showing for feedback * Provide Monthly Google Analytics on web site traffic * Review with seller monthly feedback and reports * Weekly Feed of Compition in local area * Google Address weekly
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Immediate Actions
Over the next few days, we will take the following initial steps tofind a buyer for your property:
Action
q Install lock box
q Install Coldwell Banker® FOR SALE sign
q Place information on coldwellbanker.com
q Submit information to Multiple Listing Service (MLS)
q Promote at Coldwell Banker office sales meeting
q Hold Coldwell Banker office preview
q Prepare property information flyers
q Distribute JUST LISTED notices to target areas
q Promote through local Association of REALTORS®
q ________________________________________
q ________________________________________
Target Date
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Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Make Your House StandOut In The Marketplace
The Coldwell Banker® Homebuyer Ready Program.
Helps you...
ª Attract more buyers
ª Minimize negotiations forthe right price
ª Decrease the likelihood ofa sale falling through due tounexpected surprises
We'll help you complete the stepsnecessary for a Homebuyer Ready home.We'll recommend and contact preferredcompanies — you select who will workwith you. And we'll promote your housewith distinctive yard signs, advertisingand a special seller's marketing packet.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Home Enhancement
We will work with you to develop a custom tailored homeenhancement plan that can make a dramatic difference in howquickly your home sells and the price you can obtain.
How buyers see your property
Within 15 seconds a buyer has developedan opinion of your property. This is whywe will help you look at your housethrough "buyers' eyes" and make changesand enhancements that establish theright first impression.
By preparing your home for sale, we'llassist you in realizing the best priceobtainable in the shortest period oftime.
Proven techniques
Coldwell Banker® has developed an exclusiveHome Enhancement Guide and Video toprovide you with proven marketing techniquesto help you prepare your house for sale.
These home enhancements require a minimumamount of time and expense to complete, andare designed to make your house stand outfrom the competition.
Home enhancements can more than
pay for themselves in stronger offers
from buyers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Home Enhancement Checklist
Exterior
q Keep grass mowed, shrubs trimmed
q Pick up lawn tools, toys andnewspaper, sweep front walkway
q Clean up after pets
Interior
q Pick up toys and shoes; make up bedsand put clothes away
q Prepare tables with flowers and placesettings; set out a game or "coffee table"book
q Turn off the television; play soft back-ground music
q Tidy up bathrooms; set out show towels
q Open drapes and shades, and turn onlights to make your house look brightand cheerful
q Set a comfortable temperature
q Do a quick dusting and give the carpets aonce-over with the vacuum; straighten rugs;empty wastebaskets
q Open windows to freshen rooms
q Keep pets out of the way; make sure all petareas are clean and free of odor
Special tips for showings
q Secure jewelry, cash, prescriptionmedications and other valuables
q It is usually best if you can leave while yourhouse is being shown
q If people who are not accompanied by anagent ask to see your property, please referthem to us; we will pre-screen them
q Please save business cards of all agentswho show your property
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Home Warranty
Offering a home warranty will enhance the marketability of your property.
A popular feature for buyers
A home warranty builds buyer confidenceby providing repair-or-replace coveragefor major home operating systems andappliances for one full year after theclosing.*
Protects your budget
A home warranty can help protect you fromunexpected repair bills. Optional coverage foryour property while it is on the market can giveyou additional peace of mind.
Additional marketing impact
Special marketing materials will promote yourproperty to potential buyers and help it standout above the competition.
*See specific plan application for details.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Coldwell Banker®
Home Protection Plan
You can sell your house faster and for a higher price with theColdwell Banker® Home Protection Plan.
Service you can count on
With reliable service from pre-screenedcontractors - all with just one phonenumber. Call AHS 24 hours a day, 365days a year. We handle the rest.
Additional marketing impact
Home warranties give the seller a betterchance of selling, in a shorter amountof time, and for more money.
Protects your budget
A home warranty can help protect you fromunexpected repair bills and give you peace ofmind.
A popular feature for buyers
A home warranty builds buyer confidence byproviding repair-or-replace coverage for majorhome operating systems and appliances for onefull year after the closing.*
*See specific plan application for details.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Seller Disclosure
Full written disclosure of the property's condition can be essential to a successful sales transaction.
Appealing to buyers
Complete disclosure attracts morebuyers by building buyer confidenceand peace of mind.
A stronger selling price
By providing a Seller's DisclosureStatement you make it clear to buyersthat the price of your property reflectsits disclosed condition.
Reduce misunderstandings
Disclosure helps reduce misunderstandings thatcan lead to delayed closing, renegotiation, andeven litigation.
Updated information
It is important to keep the Seller's DisclosureStatement updated to reflect any changes in theproperty during the time it is being marketed.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Qualifying Buyers
Our goal is to bring you financially prequalified buyers through Coldwell Banker
®
Mortgage Services to help ensure a successful transaction.
Prequalification
A potential buyer for yourhouse can be prequalified orpreapproved by Coldwell BankerMortgage, or another reputablelender, for a loan amount necessaryfor the purchase of your property.
Financial information
on other buyers
We will seek financial qualifyinginformation on buyers representedby other brokers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
A Word Of Caution
In order to maintain the strongest negotiating position, werecommend that you do not discuss the following information withany buyers or other real estate agents.
ª Reason for selling
ª Urgency to sell
ª Willingness to consider an
offer less than listing price
ª Financing terms you would
accept
ª Personal property you might be
willing to include
ª Timing and benefits from your
company
ª Any other confidential information
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Closing The Sale
When an offer is presented, we will negotiate on your behalf to helpyou obtain the most favorable price and terms, and we will work onyour behalf throughout the transaction to successfully close the sale.
Understanding your choices
and meeting your needs
Our aim is to reach a purchase agreementthat is favorable and protective for you.We will present all offers in an objectivefashion, review and explain their termsand conditions. (including an estimate ofyour net proceeds), and help you evaluatehow an offer fits your goals. You will beable to accept, reject, or counter anyoffer that is submitted.
Handling the details and keeping you
informed
We will monitor the progress of the transaction,including the satisfaction of contingencies andconditions. We will continue to work on yourbehalf in dealing with the buyer's broker, andwe will keep you informed and answer yourquestions throughout the entire transaction.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Important Factors InChoosing A Real Estate Agent
A variety of factors influence a seller's decision to list with aparticular real estate agent.
Source: National Association of Realtors®
Profile of Home Buyers and Sellers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
What Sellers Want Most FromReal Estate Professionals
Real estate agents can best serve their clients when they fullyunderstand what their clients expect from them.
Source: National Association of Realtors®
Profile of Home Buyers and Sellers.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
Résumé
Orrin Banner
Experience:Retail manager for 40 yearsOwner of Buy-Rite Furniture untill 2011Real estate owner and investor since 1981Real estate sales since 2010
Affiliations:REIN Real Estate Information NetworkVA. Pennisula Board of REALTORSVA. Board Of REALTORSNational Board of REALTORS
Education:G.C. Murphy Managment Training Program 1978CDPE 2011 (Certified Distressed Property Expert)SFR 2011 (Short sale,Forclosure Resource)
Community:Freedom Life ChurchBoy Scout troop #6Denbigh Warwick Business Assoc.
Personal:Father of 4 grown childrenEnjoy sailing and remodeling projectsPeople person; passing on the power of positive thinkingBoy Scouting and Camping
Customer References
Sellers
Brain & Linda Wilson 205 Fairfield Ct 757-570-0533
Jay Pruden 918 Kentwell Ct. 757-218-3055
Joy James 503 Ashwood Dr. 757-660-8482
Scott Fisher 760 Shields Rd. 757-871-5920
Jose Gutierrez 800 Shields Rd. 757-470-4103
Tekisha Malone 14567#f Old Courthouse Way 757-876-6122
Wanda J. Hoffler 877 Brompton Ct 757-817-2962
James Roland 717 Galahad Dr 757-813-2450
Ed O'Donnell 757-873-0539
Albert Manzlak 757-897-2651
Monica Bell 757-813-4066
Old Point Bank 757-728-1893
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
We Are Ready To Go ToWork For You NOW!
We are prepared to fulfill the promises in the Coldwell Banker®
SellerService Guarantee. Your satisfaction is our top priority.
The Coldwell Banker tradition
of service
You will be backed by the extensiveresources and the nearly 100-yearheritage of the premier real estateorganization.
Our local Coldwell Banker office
You will benefit from the marketing expertise ofour team of dedicated real estate professionals.
My personal commitment
I will devote my energy to meeting your needs,and I will stay in touch with you and keep youinformed throughout the transaction.
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
In Conclusion
When you choose Orrin Banner
you will receive:
ª Excellent service and support.
ª A market analysis of your home.
ª A winning marketing plan.
ª Every effort to sell your home promptly.
ª The resources of Coldwell Banker Traditions.
List Your Home Now
with Orrin Banner!
Orrin Banner, CDPE
Office: 757-229-9595Office Fax: 757-345-5119E-mail: orrin@cbwilliamsburg.comVoicemail: 757-345-5119Mobile: 757-871-9466
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