lisa kennelly resume

Lisa Kennelly E-mail: lisajk@uw.edu

LinkedIn: http://www.linkedin.com/in/lisakennelly Twitter: http://www.twitter.com/lisakennelly

Summary Social media strategist, writer and editor with over nine years of experience in online, print and social media communications and public relations. Strengths include efficient and timely accomplishment of assignments, attention to detail and the ability to work in high-pressure, fast-paced environments.

Education

Master of Communication in Digital Media University of Washington (Seattle, WA)

Fall 2010-present (completion expected 2012) Bachelor of Arts, Cum Laude Harvard University (Cambridge, MA)

Major: American History and Literature; Minor: French

Professional Experience

Curator PR; Seattle, WA Social Media Strategist/Account Executive 2010-present

Develop results-oriented PR and social media engagement strategies for potential and current clients to meet their communications goals and business objectives through outreach, community building and events

Manage social media engagement for national companies in a variety of industries, including: retail; international travel; cuisine; homebuilding; community outreach (clients are based in the United States, Mexico and Canada)

Create editorial content for clients, including: press releases, blog posts, website copy, internal & external email communications LexBlog; Seattle, WA Editorial Manager 2008-2010

Led editorial operations, including daily posts on the company blog read by over 10,000 unique visitors per month

Served as Editor-in-Chief of LexMonitor, a leading aggregator of online legal blog analysis and commentary

Educated, coached, and provided editorial oversight to over 2,700 lawyer authors publishing to over 700 law blogs

Developed and delivered presentations on best practices in social media, including LinkedIn, Twitter, and other tools

The Star-Ledger; Newark, NJ Reporter 2006-2008

Reported, researched and wrote original content for 400,000-circulation daily The Star-Ledger and NJ.com

Served as general assignment writer and backup Yankees beat writer, covering a wide variety of sports and sports-related issues, including investigative reporting, profiles, and on-deadline game stories

Edited and posted breaking news, photos and articles to NJ.com as member of the 24-hour continuous news desk staff

The Harvard Crimson; Cambridge, MA Co-Editor of Sports Section 2002-2006

Directed staff of five associates and 25 writers for longest continually-publishing college daily, including story and photo assignment for 41 NCAA Division I sports

Planned, edited, and proofed weekly 10-page sports sections as well as special sections for football, basketball, hockey and 32-page commencement edition

Freelancer 2002-present

Published sports and lifestyle pieces in: The Washington Post, The Boston Herald, The South Florida Sun Sentinel, The Nest

Skills

Microsoft Office; Basic HTML; major blogging platforms, including Movable Type and WordPress; major social media and networking sites and tools (Facebook, Twitter, LinkedIn, Hootsuite, Tweetdeck, Radian6, Google Analytics, Facebook Insights, Klout); Campaign Monitor and MailChimp e-mail list management; Salesforce