linqia engagement campaigns 2011

Linqia Engagement Campaigns

Current or recently launched through the platform

Johnnie Walker Keep Walking Project

Campaign:

Promoting the Keep Walking Project and encourage people to participate in the project, use the iPhone app and share it with their friends on Facebook.

Groups targeted:

Groups focused on friendship.

Objective:

The objective was to create awareness of the brand and drive traffic to the website.

Date initiated: 27/10/2011

Number of groups reached: 2

Members reached: 770 000

Budget: 2000 EUR

RESULTS: 16457 unique clicks

Snapshot

Content offered LINKS AND IMAGES

Mientras busco mi media naranja… Group: Mientras busco mi media naranja… voy comiendo mandarinas :P

URL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665

Group Leader:David Cano

Festuc

Group: Dating and Fresh Friendship

URL: http://www.festuc.com/

Group Leader: Toni Salvatella

Moovida Increasing our Kids’ Cultural Background: Introducing Literature through Cinema

Free media player

Campaign:

Promoting the use of the site www.moovidadb.com to watch movies online and get info on films.

Groups targeted:

Groups focused on moms and parenting in the USA.

Objective:

The objective was to create awareness of the brand and drive traffic to the website.

Date initiated: 30/09/2011

Number of groups reached: 3

Members reached: 32 740

Budget: 600 EUR

RESULTS: 454 unique clicks

Snapshot

Content offered LINKS AND IMAGES SUPPORTING

INFORMATION

Stay at Home Mom Group: Stay at Home Mom

URL: https://www.facebook.com/stayathomemom.comwebsite

Group Leader: Mary Heston

The MamaZone Group: The MamaZone

URL: http://www.facebook.com/TheMamaZone

Group Leader: Anitra Elmore

Hall St. How to explain Hall St. to your grandma?

The first global marketplace for peer-to-peer hotel room trading

Campaign:

Introduction of Hall St., the first global marketplace for peer-to-peer hotel room trading through a video.

Groups targeted:

Travel communities focused on Spain, community for people over 40, communities on luxury.

Objective:

The objective was to create awareness of the brand and drive traffic to the website.

Date initiated: 5/09/2011

Number of groups reached: 10

Members reached: 201 100

Budget: 2000 EUR

RESULTS: 2333 unique clicks

Snapshot

Content offered LINKS AND IMAGES

Activagers Group: Activagers community

URL: http://co.uk.activagers.com

Group Leader: Russ King

Barcelona/Madrid Deluxe Group: Barcelona and Madrid Deluxe communities

URL: http://www.barcelona-deluxe.com and http://madrid-deluxe.com/es/madrid_por_2.html

Group Leader: Judith Castilla

Spanish Food Group: Spanish Food

URL: http://www.facebook.com/spanishfood

Group Leader: Txema Sáez

20 Principales Group: 20 Principales

URL: http://www.20principales.com

Group Leader: Raúl García

Los mejores chollos de viaje Group: Los mejores chollos de viajes

URL: http://es-es.facebook.com/pages/Los-mejores-chollos-de...

Group Leader: Raúl García

Mientras busco mi media naranja… Group: Mientras busco mi media naranja… voy comiendo mandarinas :P

URL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665

Group Leader:David Cano

Moonit Love Calculator

Find out how compatible you are with your crushes, friends and co-workers

Campaign:

Find out how compatible you are with your crushes, friends and co-workers. The members got to try the Love Calculator for free.

Groups targeted:

Groups with students, communities for women, singles and gays and groups on love and friendship. Both Spanish and US based groups were targeted.

Objective:

The objective was to create awareness of the brand and drive traffic to the website.

Date initiated: 24/08/2011

Number of groups reached: 15

Members reached: 438 806

Budget: 3500 EUR

RESULTS: 7623 unique clicks

Snapshot

Content offered LINKS AND IMAGES SUPPORTING

INFORMATION

Erasmusu Group: Various Erasmus groups

URL: http://www.erasmusu.com/en/erasmus-madrid

Group Leader: Javier López

Infosingles Group: Infosingles community and Infosingles Facebook page

URL: http://www.infosingles.com and https://www.facebook.com/#!/infosingles

Group Leader: Raúl García

Ligar por Internet Group: Ligar por Internet Facebook page

URL: https://www.facebook.com/#!/pages/Ligar-por-internet/380176301691

Group Leader: Raúl García

Shangay Group: Shangay community

URL: http://www.shangay.com/

Group Leader: Raúl García

Modernos que dicen que no son modernos para ser más modernos Group: Modernos que dicen que no son modernos para ser más modernos

URL: https://www.facebook.com/#!/pages/Modernos-que-dicen-que-no-son-modernos-para-ser-m%C3%A1s-modernos/297298693241

Group Leader: Carlos Valladolid

Pensar en la teletransportación cuando tienes que volver a casa de fiesta Group: Pensar en la teletransportación cuando tienes que volver a casa de fiesta

URL: https://www.facebook.com/pages/Pensar-en-la-teletransportaci%C3%B3n-cuando-tienes-que-volver-a-casa-de-fiesta/319292401364

Group Leader: Carlos Valladolid

Festuc

Group: Dating and Fresh Friendship

URL: http://www.festuc.com/

Group Leader: Toni Salvatella

Skoda

Aplicación Facebok sobre la Vuelta a España

Campaign: Skoda Aplicación Facebook sobre la Vuelta a España

Skoda launched an application on Facebook, including a contest to win exclusive tickets for the Vuelta a España.

Groups targeted: Campaign in groups talking about cycling.

Objective: The objective of the campaign was to create brand awareness and association with the sport, as well as drive traffic to the Skoda Facebook page.

Date initiated: 9/08/2011 Number of groups reached: 5 Members reached: 11400 Budget: EUR 500-600

RESULTS: 244 unique clicks

Snapshot

Content offered SUPPORTING INFORMATION

Content offered LINKS AND IMAGES

Arueda.com Group: Arueda.com

URL: http://www.arueda.com/

Group Leader: David Suarez

Arueda Facebook Group: Arueda Facebook

URL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/pages/ARUEDACOM/337602957644

Group Leader: David Suarez

Fixed Soldiers Group: Fixed Soldiers Facebook

URL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/fixedsoldiers

Group Leader: Daniel Melo

C.R.E.A.M. Bikes & Things Group: C.R.E.A.M. Bikes & Things

URL: https://www.facebook.com/pages/CREAM-Bikes-Things/164498460244895

Group Leader: Daniel Melo

Bicicletas de Barcelona Group: Bicicletas de Barcelona

URL: https://www.facebook.com/groups/212560622093281/

Group Leader: Aimar Molero

Eurocentres Language learning

Why Erasmus?

Campaign:

Why Erasmus?

Groups targeted:

Campaign in Erasmus city groups

Objective:

The objective was to create discussion around the exchange programme Erasmus and possible language difficulties, and this way drive traffic to the website. The members had the chance to win a 1 month language course in London or Paris.

Date initiated: 14/07/2011

Number of groups reached: 4

Members reached: 2564

Budget: 450 EUR (test budget)

RESULTS: 649 unique clicks

Snapshot

Content offered LINKS SUPPORTING

INFORMATION

Erasmusu Group: Madrid and Amsterdam

URL: http://www.erasmusu.com/en/erasmus-madrid, http://www.erasmusu.com/en/erasmus-barcelona

Group Leader: Javier López López

Additional channels Group: Facebook and Twitter

URL: http://www.facebook.com/erasmusu, http://twitter.com/#!/erasmusu

Group Leader: Javier López López

Wool and the Gang Fashion report: The Stripy Coco Mariniere

Do-it-yourself knitting kits

Campaign:

Fashion report: The Stripy Coco Mariniere

Groups targeted:

Campaign in fashion communities and groups in different European countries

Objective:

To drive traffic to the website and create brand awareness. The users also received a 15% discount.

Date initiated: 26/06/2011

Number of groups reached: 7

Members reached: 28.851

Budget: 1000 Euros

RESULTS: 902 unique clicks

Snapshot

Content offered VIDEOS SUPPORTING

INFORMATION

Content offered LINKS AND IMAGES

Activagers Group: Activagers community

URL: http://co.uk.activagers.com

Group Leader: Russ King

Activagers Group: Activagers community

URL: http://co.uk.activagers.com

Group Leader: Russ King

Binichic Group: Binichic

URL: http://www.facebook.com/binichic

Group Leader: Ona Villier

Trendtation Group: Design, and Madrilenos por Trendtation

URL: http://trendtation.com/

Group Leader: Tere

Trendtation Group: Moda, Shopping

URL: http://trendtation.com/

Group Leader: Tere

Proyecto 333 Group: Proyecto 333

URL: http://www.facebook.com/proyecto333

Group Leader: Valentina Thörner da Cruz

Volkswagen

#GolfGTIExperiment: el documental

Campaign: #GolfGTIExperiment: el documental

Volkswagen executed a neuromarketing experiment measuring participants’ reaction to a Golf GTI. The second part of the campign consisted in seeding the finished documentary.

Groups targeted: Campaign in groups talking about cars.

Objective: The objective of the campaign was to spark conversations that would lead to mentions and use of the hashtag #GolfGTIExperiment and people watching and sharing the video.

Date initiated: 14/06/2011 Number of groups reached: 3 Members reached: Budget: EUR500

RESULTS: 463 unique clicks

Snapshot

Content offered VIDEOS SUPPORTING

INFORMATION

Facebook Group: Auto pasión

URL: http://www.facebook.com/#!/pages/Auto-Pasi%C3%B3n/118768948141791

Group Leader: Iosvany Rodriguez

Facebook Group: Motorpoint

URL:http://www.facebook.com/#!/motorpoint.tv

Group Leader: Hugo Alva Crisólogo

Todocoches Community: Todocoches

URL:http://www.todocoches.com

Group Leader: Alfonso Sachettini

Thanks. MariaSipkawww.linqia.com

maria.sipka@linqia.com