linkedin profile webinar
Post on 12-Jul-2015
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Webinar:LinkedIn Profiles
forDigital Diplomats
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Learning Objectives
1. Gain basic understanding of LinkedIn:a. Member value propositions.
b. Network size.
2. Gain basic understanding of LinkedIn profiles:a. Privacy.
b. Account types.
c. Basic Profile Sections.I. How to access.
II. Suggestions and tips for your profile.
III. Access to sample profiles.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
LinkedInGlobal Professional Network
Three Member Value Propositions
1. Professional Identity.Be the professional profile of record.
2. Network.Connect of all the world’s professionals.
3. Knowledge.Be the definitive professional publishing platform.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
LinkedIn Members, Q3 2014
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
US & APAC Membership
• US: 100+ million.Over 57% of the working age US population has a LinkedIn profile.
• Asia/Pacific: 50+ million.Membership tripled 2011 through early 2014.
Donna Svei, Executive Resumes & LinkedIn Profileswww.linkedin.com/in/donnasvei
Benefits of a LinkedIn Profile
1. Increase your visibility.a. Colleagues.
b. Other Stakeholders (exporters, importers, etc.).
c. Recruiters.
2. Control your first impression.
3. Build your personal brand.a. An online resume.
b. Extensive brand building/story telling tools.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Go to Your LinkedIn Account
1. Go to www.LinkedIn.com.
2. You will either be prompted to:a. Open an account (simple).
b. Login (email address & password).
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Set Your Privacy Controls – Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Make Your Privacy Decisions -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
More on Privacy
1. Consider your goals.
2. Let your goals inform your decisions.
3. Use Google to learn more about each option.a. It will connect you to official LinkedIn information.
b. It will connect you to blog posts.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Choose Your Profile/Account Type
1. None.
2. Basic (free).
3. Premium (monthly/yearly fee).a. Job Seeker.
b. Business Plus.
c. Executive.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Visibility of Profile Types
1. No profile: NO visibility.
2. Basic, free profile: a. Visible to your network.
b. Visible to some recruiters.
c. Visible via search engines (if you make your profile “public.”)
d. Invisible to members you specifically block.
3. Premium profile: a. Visible to all LI members, unless blocked.
b. Visible via search engines (if you make your profile “public.”)
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Features of Basic & Premium Accounts(Beyond the scope of this webinar)
• Basic AccountSee: http://buff.ly/1zN8dX4
• Premium AccountsSee: http://buff.ly/1zN8qtc
• Choice depends on your goals.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Go To “Edit Profile” Mode -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
8 Key Profile Sections
1. Header.2. Summary.3. Experience.4. Education.5. Certifications & Licenses.6. Languages.7. Recommendations.8. Endorsements.
You don’t have to build it all at once.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
8 Header Elements
1. Name.
2. Photograph.
3. Headline.
4. Location.
5. Industry.
6. Customize your public profile & URL.
7. Contact information.
8. Background image & accessibility (premium).
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Profile: Click on Sections/Prompts to Edit
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Name -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Name – Details
1. First Name.
2. Last Name.
3. Credentials follow last name.This LinkedIn database field has heavy SEO weight.
4. Former Name.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Photograph -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Photo – More Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Photograph
• Headshot.Research says viewers spend most time on your profile here.
• In focus.
• Assess effectiveness at PhotoFeeler.com.
• Google “LinkedIn profile photo” for more tips.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Headline
1. Keywords first.This database field has heavy LinkedIn SEO weight.
2. Personal brand builders next.
3. Examples:a. “Executive Resume Writer | Retained Search Consultant | Career
blogger featured by Fast Co, Time, CBS News…”
b. “E&P professional with consistent record of increasing reserves, production & cash flow”
c. “Corporate Tax & Customs Executive | CTO | Global 1000 Manufacturing & Distribution | US & Foreign Owned Firms”
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Industry
• Structured drop down menu.
• Choices:a. “Import & Export.”
b. “International Trade & Development.”
c. Your industry specialty.
d. The industry where you want to work.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Customize Public Profile/URL
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Select Public Profile Elements
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Create Custom Profile URL
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Custom URLs
1. Fit more easily than standard LI URLs on:a. Business cards.
b. Resumes.
c. Professional bios.
d. Lists of meeting participants.
e. Etc.
2. Can be used for personal branding:a. www.linkedin.com/in/JaneDoeMBA
b. www.linkedin.com/in/JohnDoeIntlTrade
c. www.linkedin.com/in/JaneDoeCPA
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Contact Information -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Detailed Contact Information
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Background Image -- Where
• Premium accounts only.
• Hover cursor in background image area.
• “Edit background” will appear.
• Parameters: http://buff.ly/1D9ggnx
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Background Images -- More
• Tremendous visual story telling opportunity.
• Help viewers visualize “who, what, where, how” of what you do.
• Ideas:1. Map that shows your geographical expertise.
2. Photo of you behind the podium at a speaking engagement.
3. Personal branding statement.
4. Google “LinkedIn background images” for ideas.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Branding Example
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Premium Profile -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Premium/Open Profiles
1. Help your stakeholders access your profile.
2. Some employers pay LinkedIn’s fees.
3. A MUST for job seekers.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Header: Premium Profile Benefits
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Summary Section
• Think “Executive Summary.”
• Use keywords.This database field has heavy LinkedIn SEO weight.
• Examples:1. Wanda Barquin | LinkedIn http://buff.ly/1Hx6gUJ
2. Sheila B. Storch, SPHR | LinkedIn http://buff.ly/1Hx6MCe
3. Phil Winner, MBA | LinkedIn http://buff.ly/1Hx7Gi0
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Experience Section
1. Bare minimum:a. Employers (use keywords, heavy SEO weight).
b. Job titles (use keywords, heavy SEO weight).
c. Dates.
d. Last 10 years.
2. Copy and paste your resume (preferred):a. Wanda Barquin | LinkedIn http://buff.ly/1Hx6gUJ
b. Sheila B. Storch, SPHR | LinkedIn http://buff.ly/1Hx6MCe
c. Phil Winner, MBA | LinkedIn http://buff.ly/1Hx7Gi0
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Education Section
• Relevant:a. Graduate degrees.
b. Undergraduate degrees.
c. Certificate programs.
d. High school only if it shows multicultural background.
• Information:a. Degree.
b. School.
c. Location.
d. Year (optional).
e. Honors.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Certifications & Licenses Section
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Languages Section
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Recommendations Section
• Essential for credibility & personal branding.
• Possible referees:a. Past/present managers.
b. Past/present stakeholders.
c. Past/present colleagues.
• How To: Ask for LinkedIn Recommendations, http://buff.ly/1tJxzbM
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Skills & Endorsements Section -- Where
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Skills & Endorsements Settings
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Which Skills to Feature?
• Keywords, keywords, keywords.Has LinkedIn SEO weight.
• Use LinkedIn’s “canned” keywords.
• Helpful for credibility & personal branding.
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
Rich Media – Visual Story Telling
• Use videos & photos to tell your story.Example: Rich Hirsch | LinkedIn http://buff.ly/1AuXLYe
• A picture is worth a thousand words.
• Where:a. Background images.
b. Summary.
c. Experience (for one or more positions).
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
More
• Slide deck posted at:
http://www.slideshare.net/DonnaSvei
• Connect with me on LinkedIn to access sample LinkedIn profiles featured in deck:
www.linkedin.com/in/DonnaSvei
Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei
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