linkedin pimp your profile

Pimp your Profile

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We hope this isn’t….

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Stand up…and stay standing IF…

You have a LinkedIn profile You have more than 50 connections You’ve logged in at least once in the last 7 days You’ve used LinkedIn to research companies / people You’ve used LinkedIn to search for positions You joined a group You have a LinkedIn premium account You received an InMail from a prospective employer

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Why members come to LinkedIn

IdentityProfessional

profile of record

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Connect, find and be found

NetworkingBe great at what you do

Insights

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Do’s and Don’t

Do…– introduce yourself– Describe your experience and abilities– Use keywords (skills)– Keep it clean (simple)– Keep it up to-date– Share information / links

Don’t– Copy and past your CV (or job description)– Be sloppy (spelling and punctuation matter!)– Lie

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Add a photo...

It’s harder to forget a face…

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Write a personalised tagline

• Your professional Headline and Brand• It follows your name in search hit lists.• It grabs the business decision maker in the first 3 seconds

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Create your ‘Elevator’ Pitch

• Use the Summary section to engage readers. • Max 5 –10 seconds to…

– capture their attention– showcase what you represent– sell yourself!

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Highlight your skills and expertise

• Keywords will help recruiters find you• Research on what employers are looking forward and add the skills

that you have

Insert video clip http://www.youtube.com/watch?v=TAkMAd6rH3A

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Be found!

SEO (Search Engine Optimisation) is very important on LinkedIn so optimise your profile with keywords related to your position and the role you want.

Think like a recruiter and what they would search for

Be specific and don’t lie

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Make your profile public

No point in keeping a great profile a state secret!

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‘Stand out’ from the crowd…add sections

Find on edit profile below the print button– Relevant qualifications– Info on courses you’ve done– Languages– Honours & awards– Add in publications

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Build a network!

What’s your connection strategy?– Colleagues– College / university – Friends– People you may know

Goals for connecting– Career services, support groups, recruiters, HR leaders– Personalize your connection request!

Spend 9 minutes a week developing your network

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Get recommended

You are more likely to geta recommendation if you give one

Ask for meaningful recommendations

Request Specifics

Be careful who you ask (your mother doesn’t count!)

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To add it to signatures, business cards, collateral and more

Claim and customise your unique URL

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Prepare for interviews…

Research the interviewers and company – profiles, company pages,

LinkedIn Today, Groups

Benchmark look at peers already holding the role

Match your skills and communication style to the company

Apply using similar tone and language

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Get recommended by people you’ve helped

Ask for meaningful recommendations

If you’ve added value to others, they’ll reciprocate

Request Specifics

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Improve your school page

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Create & administer a group

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Join many

Participate in a few

Run one .NET Developers

Biotech & Pharma Design

Pros

800,000 +

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Integrate LinkedIn With Other Tools

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LinkedIn’s Mission - Students

Connect, inspire and engage students worldwide to provide a foundation for success and development

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Products & Features

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Pre populated with content people in my network are reading you can customise

LinkedIn Today - Sharing is key

LinkedIn Today - http://www.linkedin.com/today

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Learning Centre – Students http://learn.linkedin.com/students/step1

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Resume Builder - http://resume.linkedinlabs.com

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Student Jobshttp://www.linkedin.com/studentjobs

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Peer Tracker / Alumni

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LinkedIn Labs - http://www.linkedinlabs.com

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5 things you should do in the next 24 hours

Enhance your personal profile & brand - Fill in your employment history & your education

Add your classmates or colleagues or friends

Add a photo – it’s harder to forget a face

Add a public url

Join an alumni or networking group

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