linkedin for companies - presentation by linkedin sweden at kwd webranking event

©2013 LinkedIn Corporation. All Rights Reserved.

”Connecting the world´s professionals to make

them more productive and successful”

ENGAGEMENT IN THIS ROOM …on LinkedIn.com

Most Popular

Most

Endorsed

Earliest

Adopter

Most

Connected

Gustaf Ekelund

ErikS. Meyers

Sara Kvarfordh

Niklas Munter

LINKEDIN ISN´T A (SMALL) JOB BOARD A very common misconception.

WE´RE THE FASTEST GROWING TALENT NETWORK Which is awesome!

259+m

6

SO WHY DO PEOPLE COME TO LINKEDIN? Identity. Insights. Everywhere.

1M+ Publishers 30% Mobile 72% Networking

AND COMPANIES USE US FOR: Hire. Market. Sell.

9

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates on brands

Current affairs

1

2

3

259 MILLION MINDS One aspirational mindset.

LinkedIn

- The flow

GLOBAL ACQUSITION TRENDS What is value?

IT ALL STARTS HERE – WITH YOU Personal Brand = Company Brand

UTILIZE THE EXISTING TRAFFIC External & Internal Branding/Communication.

COMPANY PAGE ON LINKEDIN Hire. Market. Sell.

FOLLOWERS Little goes a long way.

FOLLOWERS – WHY BOTHER? The value of a Follower

6x

More likely to view

LinkedIn Career Page

3x More likely to apply

For jobs at companies

they follow

2,5x

More likely to share

Content distributed by

companies they follow

5

Average number of

Companies our

members Follow

Engage them with great

content

FOLLOWERS – COMMUNICATE Content & Relevance

FOLLOWERS – TARGET Content & Relevance

CAREER PAGE ON LINKEDIN Positioning your company as an “Employer of Choice”

GROUPS Starting the conversation.

CONNECTING THE DOTS

“Double Bubble”

BECOME A INFLUENCER Share pieces of wisdom!

If you only remember three

things...

…THEN LET IT BE THESE:

1.

2.

3.

Followers – build longterm relations

Connecting the Dots – utilize current flows

Personal Brand = Company Brand

Thanks for listening!