linkedin for bjm senior managers 8 31 11
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for BJM
Linked in
http://www.linkedin.com/in/jerrystuesser
August 31, 2011
Linkedin for BJM
• Completing your profile
• Making your profile “magnetic”
• Using Linkedin to research
• Using Linkedin when you Network
Magnetic!
Why You Need to be on Linkedin
• To find people, groups, events
• To be found!
• To acquire expertise
• To further your career
Completing your profile
• Your name
• Headline
• Zip code
• Industry
• Your photo
• What are you working on now?
• Profile “Synopsis”
Completing your profile
• Current position
• Past positions
• Education
• Connections
• Websites
• Recommendations
• Slideshare
Top Five Tips to Write a Great Profile
• real and honest
• complete
• heavily branded
• searchable
• recommendations
Neal Schaffer, Understanding, Leveraging & Maximizing Linkedin
Making your profile “magnetic”
• Pump up your professional headline with keywords• Update “what you are working on” frequently. Include a tinyurl.com link to more about the update.
Making your profile “magnetic”
• Keep building up brand and value-reinforcing recommendations• Keep adding connections• Add websites• Personalize your Public Profile URL
Making your profile “magnetic”
• Add the name of your customer companies in “Experience” section
• List professional organizations
• Add SlideShare presentations
• Load up “Interests” with keywords
SlideShare presentations
Tags: youth services family children child community outreach shelter counseling Montgomery County
Tags: anti-aging skin products wrinkle beauty galvanic spa entrepreneur home-based business weight vitamins supplements baby boomers
Box.net Application
Google Adwords www.adwords.google.com/select/KeywordToolExternal
Enter one keyword or phrase per line:
Oil and Gas
Get keyword Ideas
Google Keyword Ideas
Linkedin Profile “Extreme Makeover” - Before
Linkedin Profile “Extreme Makeover” - BeforeNo summary focused on what you can do for the employer
No accomplishments
Activities rather than accomplishments.Passive words.
Linkedin Profile “Extreme Makeover” - Before
No Keywords in “Interests” section
A member of too few groups
Linkedin Profile “Extreme Makeover” - After
Linkedin Profile “Extreme Makeover” - After
Linkedin Profile “Extreme Makeover” - After
Taking Your Profile Offline for Edits
Taking Your Profile Offline for Edits- temporarily uncheck activity broadcasts -
Taking Your Profile Offline for Edits- temporarily allow “Only you” to see activity feeds -
www.wordle.net
Using Linkedin to research people
• Learn about the interview team:• Past employment• Current positions• How they brand themselves • Hobbies and interests• What they look like
Using Linkedin when you Network
• Offer your network of contacts
• Provide warm introductions
THE LAW OF VALUE
Your true worth is determined by how much more you give in value than you
take in payment
The Go-Giver by Bob Burg and John David Mann
Recommended HoustonBusiness Networking Locations
• inHouston
• Houston Networking News (HNN)
• Chambers of Commerce
Linkedin Events Application
Linkedin Resources The unofficial site for all things Linkedin:http://www.linkedintelligence.com
Steven Burda’s Blog:http://burdabusinesscard2.com
Spin Strategy – Tools for Intelligent Job Search:http://spinstrategy.com
Understanding, Leveraging& Maximizing Linkedin A book by Neal Schaeffer
There aren’t just good people out of work, there are great
people.
You are those people!
I am happy to help you.
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Questions?
Backup Material
Linkedin Premium
• InMail: Contact anyone on LinkedIn without an introduction
• Expanded Profile Views: See expanded profiles of everyone on LinkedIn, even people outside of your network
• Who's Viewed My Profile: See the full list, learn how they found you
Up to 700 profiles per search
Linkedin Premium
Linkedin Premium
Linkedin Premium
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