linked in data & web content management systems by terminalfour

TERMINALFOUR Presentation to

Piero Tintori

Founder & CEO

Piero.tintori@terminalfour.com

Twitter: @pierotintori

@TERMINALFOUR

Increasing your web traffic by integrating and exposing

internal data and third party content

Agenda

• Three big content issues organisations are facing

• Tim Berners-Lee New Vision – Linked Up Data

• Two big new developments in the world of Web Content Management?

• Case Study: University College Dublin

• Questions

Three big content issues organisations are facing

Duplicated content….

So you started with a document

Duplicated content….

Then came the file server

Duplicated content….

Then came the web server, SharePoint, the intranet etc.

Duplicated content….

Then laptops, key fobs, extranets….

Duplicated content….

• Decide on the master location for a piece of content, document or set of data

• Proper file & data governance

Content Quality Issues

1996: The webmaster

Content Quality Issues

1999: The more mature webmaster

Content Quality Issues

2001-2004: Along came WCMS

Content Quality Issues

2004-2008: More authors

Content Quality Control

• Hire a Content Editor– See Paul Boag’s Blog:

• http://boagworld.com/

• Reduce the number of content authors and editors

• Train your content authors and editors better, they are your sales people

We can’t expose that data?

You have buckets of data

We can’t expose that data?

And a big firewall in between

We can’t expose that data?

Replicate the data (and the infrastructure)

A quick summary, the main content issues we face

• Duplicated content• Where is the real home for content, a set

data or a document?• Quality of your content• Too many editors? No enough copy

writing skills?• We have lots of data internally, can

expose it easily• Lots of resources required• Duplicated infrastructure• Data protection concerns

Tim Berners-Lee’s VisionLinked Up Data

Tim Berners-Lee New Vision – Linked Up Data

The next web….

“For his next project, he's building a web for open, linked data that could do for numbers what the Web did for words, pictures, video:

unlock our data and reframe the way we use it together.”

Key Points

• Open access to RAW Public Data• Don’t worry about the business

uses, others will find the uses for it• Don’t worry about the resources to

develop applications, others will develop the applications

• In the future your best web applications won’t have been developed by you

• Just do it….

Things have started to happen (very quickly):

In the future your best web applications won’t have been developed by you

Public Sector

European Public Sector Information (PSI)• http://ec.europa.eu/information_society/

policy/psi/index_en.htm• http://ec.europa.eu/information_society/

policy/psi/mepsir/index_en.htm

US Data.Gov• http://www.data.gov/

ePSI

Data.gov

Data.gov

In lots of formats

Not just the public sector data

Just a .xml to the end of the URL

The Guardian

Data Visualisations

http://www.guardian.co.uk/open-platform/interactive/interactive-cumulative-emissions-of-g20-non-g20-countries-1751-2006

Mashups & Maps

Bringing all the examples together

Applications

• Get your message across by allowing others write the applications

• Enhancing your message with third party trusted content

• Combine data with personalisation techniques (such as GeoIP) to specifically target promotions

• The same ideas can also be applied to internal data

So…..

• You still have the traditional issues

• But…– You now will have a lot more data to

use or share– Data protection becomes more of an

issue

Two big new developments in the world of Web Content Management?

Duplicated content….

Content can live where it likes….

Exposing your data – the TERMINALFOUR technique

The WCM takes snap shots of your data and replicates them outside to HTML/XML/KML

Case Study – University College Dublin

People / Experts Directory / Research Directory

People / Experts Directory / Research Directory

Key Points

• Complete personnel profits– Built from content (XML, DB, Web

Services) throughout the organisation– Content also included from third

parties– No connection back to database

source– Friendly URLs (not database URLs)

Key Points

• Complete personnel profits– Built from content (XML, DB, Web

Services) throughout the organisation– Content also included from third

parties– Friendly URLs (not database URLs)

Result: 19% increase in web traffic within 2 weeks

Conclusion

Conclusion

• PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you

Conclusion

• PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you

• Web Content Management Systems are changing– Better able to help you use existing

data– Avoid duplication– Share data securely

THANK YOU

Piero Tintori

Founder & CEO

Piero.tintori@terminalfour.com

Twitter: @pierotintori

@TERMINALFOUR