linked in 4 business presentation amanda hoffman
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LINKEDIN 4 BUSINESS
Everything you need to know!
Why Use LinkedIn?
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Over 300 million users Worldwide
Over 3.9 million users in Australia alone (September 2014)
There are over 1 billion LinkedIn endorsements
41% of LinkedIn visits are now via mobile
LinkedIn has 5000 employees
2.1 million LinkedIn Groups
Average time a user spends a month on LinkedIn is 17 mins
Worth an estimated $7.5 billion
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LinkedIn is your 1st online impression
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FOLLOW ME on Twitter and Pinterest : @Myofficebooks
4
Business
LinkedIn 4 Business LinkedIn is a powerful tool when used well will generate leads and tell people who you
are. It is NOT your resume, which is a dull, boring and bullet point history.
Your LinkedIn Profile is your Career future. It’s who you are today, how you help people and why you should be noticed. A powerful profile sells who YOU are!
LinkedIn is not just a resume source!
The BIG misconception that many business owners have is that LinkedIn is just a online CV or professional bio. If you are a job seeker, than this is the case. As a business owner you need to take an entirely different approach!
Let me assist you step by step to help you use LinkedIn correctly to :
Get Found
Attract your ideal client
Stand out
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Step One
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SENSATIONAL CURRENT PHOTO
You need to have a current (preferably professional) Photo!
What is a sensational photo?
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Ensure that you use a photo that demonstrates the dignity and professionalism of your status and business.
Use a clear, professionally taken head shot
If you are a children’s entertainer or a clown, you might use a profile that exhibits who you are.
Do not have a picture with sunglasses, hoodie or taken with a busy background that would detract from your headshot.
Avoid provocative looks or bedroom eyes unless your LinkedIn profile is to advertise your are in the adult entertainment industry.
Step Two
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ATTENTION GRABBING HEADLINE
Be creative, use keywords that apply to your profession,
add some "bling", make sure your profile stands out!
To help you be more creative with your headline:
10 LinkedIn Headlines that stand out from the crowd
http://theundercoverrecruiter.com/linkedin-headlines-stand-out-crowd-10-examples/
4 Headline Hacks to Create an Irresistible LinkedIn Profile
http://blog.brazencareerist.com/2013/09/16/4-headline-hacks-to-create-an-irresistible-linkedin-profile/
Stunning Headline Examples
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Step Three
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USE KEYWORDS
Ensures that you are able to be "found" on LinkedIn.
How do you do that?
Research your keywords for your industry
Check out what your competitors are targeting in keywords
Write your summary with those keywords
Fill in your experience with your keywords included in the title
Tip #1 : Use Google Keyword Tool to find keywords you should use on your profile!
Step Four
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CUSTOMISE YOUR LINKEDIN PROFILE URL
Should be your name so that it is easier for search engines to identify and list you
Tip #2 : You should also include this link in your email signature, presentation
decks, business cards and any other material that you hand out.
Click Edit & change
to your name
Step Five
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TELL YOUR STORY
Your have one chance for a first impression, this is where your summary remains
one of the most important areas of your LinkedIn profile. It’s the first thing
people will read, does it tell “your story”?
Less is more – Write about you in 10 seconds
Include a “Call to Action” at the end of your summary
Some Links that will help:
3 Stunningly Good LInkedIn Profiles
http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/
How to Improve your LinkedIn Backgound summary
http://www.simplyhired.com/blog/jobsearch/job-search-tips/improve-linkedin-
background-summary/
Step Six
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Your Experience
A powerful LinkedIn profile will include your relevant past & existing experience.
It is also very sensitive to SEO (Search Engine Optimization).
Ensure that each position listed is keyword rich so that when people “search” your
profile will be one that comes up each and every time!
Customise your Profile for Success
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Customise
Personalise your information to stand out!
Go to your profile : on the right hand side of your photo is a blue “Edit” button
Edit Contact info : personalise your webpage information with a “call to action”
Use Visuals to draw attention
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Five clever ways to use visuals
1. Sensational Photo that is professionally taken
2. Use your skills & endorsements section
3. Use your corporate logos
4. Rich Media | Publisher Rights
5. Be active in Groups
LinkedIn for Events
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Update your personal LinkedIn profile with the event details
Create a Group for the event
Build your members by inviting connections to join
Encourage Speakers to share the event in their updates
Focus on 70% content | 30% event for updates
Share your content in relevant “groups”
Direct e-mails to your group members
Link:
http://www.socialmediaexaminer.com/10-tips-for-promoting-
your-events-with-the-new-linkedin-events-tool-2/
LinkedIn Updates
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Updates
Keep your name and profession in
People’s minds. Share career &
business specific news, blogs, quote or
a tasteful funny cartoon.
Click on
HOME
to go to
Updates!
LinkedIn’s Publishing Platform
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You know you have the
Publishing platform by
The little pen symbol
Under the paperclip.
You can find out more about this free blogging resource and how you can also gain access to it, please read my article :
http://www.linkedin.com/pulse/article/20140308130108-34296342-why-you-should-use-linkedin-s-publishing-platform?trk=mp-reader-card
Privacy Settings in LinkedIn
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To access your account settings click on 1. HOME then your 2. profile picture as shown above 3. Privacy settings
1
2
3
Your Control Page in LinkedIn
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Control what
people see
with your
activity
Activity Broadcasts
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Untick to keep
out of activity
feed
Save Changes
Effective LinkedIn success = FDS
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DISCIPLINE – It is all to easy to get distracted, that is where you need
structure & time limits in place to keep you focused on your goals. Use
curation tools on the internet & apps on your phone to source shareable
information in your field of expertise.
FOCUS – Fans | Followers on social media will “almost” never convert into a
paying customer. This is where you need to focus on the right social media
platform the drives the right kind of traffic, traffic that will convert. Dig into your
website data and focus your updates & information to that audience.
STRATEGY – Do you have a social media calendar, excel sheet or template
where you organise all your updates | images | infographics & blogs?
Do you have a content calendar for your articles and who you will be contacting
through the year? Do you know when your audience is active online?
Stay in touch
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If you’ve found this LinkedIn 4 Business workshop useful and would like to stay in
touch, or would like to receive more information on how best to utilise social
media, contact me at:
http://au.linkedin.com/in/amandahoffmann1
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