linkage between sensory and neuro marketing
Post on 19-Nov-2014
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Sensory Marketing
Sensory marketing: Marketing techniques that aim to seduce the consumer by using
his senses to influence his feelings and behaviour.
---------AMA
Definition
Evolution of Sensory Marketing
1950s 1970s
Visual Branding
Logos
Corporate colors
Characters
Graphical tools
Look /Appearance
Auditory
Brand Identity.
Emotions
Olfactory
Aroma & Persuasion
Direct Sense
Gustative
Food and beverage brands
Tactile
Material
Surface
Form
Temperature
Weight
10 RulesDan Hill, Sensory Logic
• Simple
• Relevant
• Sell hope
• Believable
• Memorable
• Keep it close to home
• Sensory Bandwidth
• Focus on faces
• Don’t lead with price
• Be sensitive to the gender gap
THANK YOU
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