link, poke & tweet [omaha ed., 10.20.2009]
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Presenters:Sam Mandolfo / LinkedInJohn Kreicbergs / Bernstein-Rein
Agenda
Introductions Social vs. Professional
Networks LinkedIn Overview Why and How Professionals
use LinkedIn LinkedIn Tips for Professionals Resources Q&A
Sam MandolfoEnterprise Account Executive,Enterprise Solutions, LinkedIn
Omaha, Nebraska
Public Profile: http://www.linkedin.com/in/sammandolfo
Email: smandolfo@linkedin.com
Phone: 402-452-2363
Social Network’s Personality Profile…
Friday & Saturday nights
Weekends
Mon-Fri, 9am-5pm
Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace
LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs
LinkedIn is the PROFESSIONAL Network
LinkedIn is the world’s most powerful business network
Built upon trusted professional relationships & connections
Business-focused
Provides access to people, jobs & opportunities
Helps professionals be more productive
Company Overview
Business Solutions Premium Memberships Talent Acquisition Market Research Advertising
LinkedIn Corporation Founded in 2003,
HQ: Mountain View, CA
Offices in San Francisco, New York, Chicago, Omaha, London
325+ employees 500 employees by December 2009
LinkedIn: Key Metrics
General Network Information 50M+ professionals Nearly 2M new members join every
month, almost 1 per second Over 200 countries, 4 languages, 150
industries Founded in 2003
Quick Stats 850M monthly pageviews 15M monthly uniques 1M unique visitors to the homepage
daily
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
LinkedIn Network Statistics
Specific Network Membership
3,564 in Marketing and Advertising Industry in Omaha
721,572 in Marketing and Advertising in the US
2,395 keyword “advertising” in Omaha
LinkedIn Demographics
Affluent and influential
Household Income
80% over $75k
Average = $139k
Age Range
25-54 84%
College educated 90%
Small business owners
900k+
Senior Executives
60%
LinkedIn Demographics
The “IN” Crowd
Site Average Age% Comp College
Grad Average HHI%Comp
EVP/SVP/VP% Comp Business Decision Makers
41 78% $139,762 5.2% 46.5%
47.4 71% $101,039 6% 38.4%
46.7 66% $96,665 5.2% 39.9%
47.3 68% $96,414 5.5% 37.5%
How Professionals Use LinkedIn
Build Personal Brand Strengthen Professional
Relationships Share Business Knowledge Post & Search for Jobs
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
Example of a member’s LinkedIn home page – a customized professional dashboard
Top 10 LinkedIn Tips for Professionals
Top 10 LinkedIn Tips
#1 Improve your Profile
Top 10 LinkedIn Tips
#2 Get Recommendations
Top 10 LinkedIn Tips
#3 Join Relevant Industry or Alumni Groups
Top 10 LinkedIn Tips
#4 Add Trusted Contacts
Top 10 LinkedIn Tips
#5 Use Reference Search functionality
Top 10 LinkedIn Tips
#6 Broadcast Objectives via your Status bar
Top 10 LinkedIn Tips
#7 Ask & Answer Questions
Top 10 LinkedIn Tips
#8 Create Polls
Top 10 LinkedIn Tips
#9 Use LinkedIn Applications
How to Learn More
Learning Center: http://learn.linkedin.com
Free Webinars: http://learn.linkedin.com/training
Corporate Solutions: http://talent.linkedin.com
Advertising Age Interview with Reid Hoffman: http://ow.ly/ve7p
We are all Entrepreneurs!
Questions?
Thank You!
It’s Good For You
• More than 300 million active users• More than half of all users are out of
college.• The fastest growing demographic is those
35 years old and older.• The average user has 130 friends.• More than 6 billion minutes are spent onsite
each day (worldwide).• More than 40 million users update their
statuses at least once each day.
On Facebook…
Source: http://www.facebook.com/press/info.php?statistics
Consider your “Google footprint.”
What is private versus public?
Privacy settings are your best friend.
What am I saying without saying anything?
Even the pros have problems.
Source: http://www.nytimes.com/2009/07/06/world/europe/06britain.html
Source: Nexus Friend Grapher Facebook App
Think about first impressions.
Content matters. (And spelling, too.)
Facebook is the top photo sharing site on the web.
Source: http://www.techcrunch.com/2009/02/22/facebook-photos-pulls-away-from-the-pack/
The three most dangerous words on Facebook?
Who are you friends with?
Who is listening to what you’re saying?
Promote your professional activities.
Cross-promote and showcase your expertise.
Demonstrate thought leadership.
Feature your passions.
“Choose your friends wisely -- they will make or break you.”
J. Willard Marriott, founderMarriott Corporation
Source: http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
• Founded in March 2006• Privately owned• THE fastest growing social network
Source: Top 20 Social Network Sites; Nielsen Online, March 2009
Rank Site Mar. 08 Mar. 09 % Growth
1 Twitter.com 520,000 13,858,000 2565%
2 Ning 1,463,000 5,609,000 283%
3 Facebook 24,940,000 69,151,000 177%
4 Bebo 2,483,000 6,149,000 148%
5 LinkedIn 7,877,000 15,815,000 101%
1. 7.1 million users (as of Feb. 2009)2. 18 million users (projected, 2009)3. 26 million users (projected, 2010)
but…
About 60% abandon after a month.
Twitter users?
Source: eMarketer, September 2009; Nielsen Online, April 2009
Twitter Profile Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
1. Be selective2. Socialize and share3. Balance signal to noise
The 3 Keys to Twitter
James Andrews Vice President/Director
Ketchum Interactive
Source: http://shankman.com/be-careful-what-you-post/
“A hazard of social networking is people will read what you write.”
“…everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of
2009 containing a 5% pay cut…”
“…with all due respect, to continue the context of your post; true confession: many of
my peers and I don’t see much relevance between your presentation this morning and
the work we do in Employee Communications.”
“Two days ago I made a comment on Twitter that was an emotional response to a run in I
had with an intolerant individual.”
Source: http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
“Everyone knows that at 140 characters, Twitter does not allow for context....”
“My most recent situation underscores the need for important dialogue around how we
use this space.”
“Cisco Fatty”
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating
the work.”
@theconnor via Twitter
www.ciscofatty.com
“…I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them,
although I sometimes try.”
Source: http://www.theconnor.net/
“…Time Levad and @timmylevad are two different people.”
“Am @I more of a mass-media channel than a human being? Do @I act as such?”
“For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with
anyone misinterpreting what I said.”
Source: http://adage.com/print?article_id=135685
TwitterJobSearch.com
TwitterJobSearch.com
“Don’t use the digital space as a platformfor creating the person you are not strong
enough to be in the real world.”
Jessi Withrow(@pensivegirl)
Thank you!
john_kreicbergs@bradv.comtwitter.com/patchchordpatchchord.com
John KreicbergsBernstein-Rein Advertising
Presenters:Sam Mandolfo / LinkedInJohn Kreicbergs / Bernstein-Rein
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