link, poke & tweet 101: amping your personal brand, digitally

Celeste Lindell Social Media Strategist John Kreicbergs / Bernstein-Rein!

Kyle Hoedl / VML!

Celeste Lindell / Barkley!

Link,  Poke  &  Tweet  101  Amping  Your  Personal  Brand,  Digitally  

Kyle  Hoedl  @kylehoedl  

Celeste  Lindell  @average_jane  

John  Kreicbergs  @patchchord  

John Kreicbergs!Experience Planning Supervisor!

SEO for 1:!Your Personal Search Engine Strategy!

It all starts here.!

Consider your Google footprint.!

Assess your assets.!

•  Whatʼs in a name?#•  Location, location, location.#•  Whatʼs already out there?#

Pre-plan your presence.!

Think like a search engine.!

Activate your ecosystem.!

Optimize regularly.!

Kyle Hoedl Social Marketing Strategist

LinkedIn/Facebook/Twitter Professionalizing Your Profile

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Increasing  privacy  se0ngs  on  Facebook  can  help  keep  the  informa:on  that  you  want  private.    

Facebook

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But  some  things  will  s:ll  show  up  on  your  public  profile  page.      

Fan  pages  will  s:ll  show  up  on  your  public  

profile.  Keep  them  clean  and  professional.    

Facebook

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RED  FLAGS  

Facebook

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RED  FLAG  

Facebook

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Create  a  professional  TwiOer  page  to  show  you  are  ac:vely  involved  in  emerging  media.        

Make  sure  your  bio  and  photo  reflects  a  professional  image.    Link  to  your  blog  or  resume.      

Twitter

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Follow  influen:al  companies,  people,  and  industry  resources.    

Twitter

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Retweet  

Tweet  industry  news  

@men:ons  

Tweet  your  other  social  media  ac:vity  

Connect  TwiOer  account  to  other  social  media  updates,  like  FourSquare  or  Facebook  

Twitter

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A  LinkedIn  profile  is  an  online  equivalent  to  your  resume.    The  site  allows  you  to  network  and  search  for  job  openings  as  well.  

LinkedIn

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Create  a  headline  

Link  to  your  professional  TwiOer  account  

Create  a  unique  link  to  your  public  profile  

LinkedIn

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3  or  4  bulletpoints  of  your  skills  and  background  

Fill  out  your  experience  completely,  like  your  resume  

Ask  your  supervisors  and  coworkers  to  recommend  you  

LinkedIn

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Use  applica:ons  to  show  off  your  work  and  add  context.  •   Blog  •   SlideShare  (presenta:ons)  •   TripIt  •   Reading  Lists    

Join  groups  to  network  

LinkedIn

Celeste Lindell Social Media Strategist

Social Media

Stories

The Don’t Dos

Don’t Talk About Work

Seriously, Don’t Talk About Work

The Poster Child for Not Talking About Work

Manage Your Image

Learn To Love Privacy Settings

Do Not Pass GO…

Advice from Thumper’s Mother

Link,  Poke  &  Tweet  101  Amping  Your  Personal  Brand,  Digitally          slideshare.net/patchchord/link-­‐poke-­‐tweet-­‐101  

Kyle  Hoedl  @kylehoedl  

Celeste  Lindell  @average_jane  

John  Kreicbergs  @patchchord